Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Will green

39 views

Published on

Z

Published in: Art & Photos
  • Be the first to comment

  • Be the first to like this

Will green

  1. 1. Life beyond the partnership “To create and develop mobile and ubiquitous computing technology through management and organisational adoption of user centre design practice.” June 2019 Jim Willis, Managing Director, Bulb Studios; contact: jim@bulbstudios.com Dr William Green, Director of Research Impact and Knowledge Exchange, College of Social Sciences, Arts and Humanities; contact: w.green@le.ac.uk
  2. 2. An award-winning independent digital design agency, working in partnership with some of the world’s leading agencies and brands as well as inspiring startups, local companies and individuals alike. We are a passionate and dedicated team of 13 people. We are a limited company established in 2007. We are 100% director-owned, with zero debt. A BIT ABOUT US
  3. 3. BULB STUDIOS LTD, 25 NEW WALK, LEICESTER, LE1 6TE | 0116 25 45 075 | INFO@BULBSTUDIOS.COM | BULBSTUDIOS.COM
  4. 4. Why did a small local business start to work with a big local university?
  5. 5. THE BIG IDEA
  6. 6. CrowdLab is one of the first Mobile Market Research applications ever developed. A startup created in collaboration with The University of Leicester, Bulb and a market research guru, CrowdLab was built from the ground-up at Bulb Studios. An agile development methodology was employed to develop the system from a simple ‘question and answer’ Minimum Viable Product (MVP) to cross-platform end-user applications on mobile and online, and a suite of researcher tools in a beautiful backend dashboard. The Bulb team are also responsible for CrowdLab’s branding and the design system which governs the product and its interface. CrowdLab
  7. 7. Life beyond the partnership
  8. 8. !"##$%&"#'()*"+,% !"#$%&'()*+,-.$/)-)0'($ "'12-,3,04$5*()*'04$6,)(7$ -)./+,*0,%1#")23,#%4"#'),#25(62$$$"'12-,3,04$5*()*'04$6,)(7$$89:$;,(*2$5*)($<,=.'$$;,(*2$5*)($8>'-='$$5?+-7,-$$5;@$9AB$ $ $ $ Certificate No. KTP008311KTP008311KTP008311KTP008311 This is to certify that the Knowledge Transfer Partnership between University of Leicester and Bulb Studios LimitedUniversity of Leicester and Bulb Studios LimitedUniversity of Leicester and Bulb Studios LimitedUniversity of Leicester and Bulb Studios Limited from 18/11/201018/11/201018/11/201018/11/2010 to 31/07/201331/07/201331/07/201331/07/2013 To create and develop mobile and ubiquitous computing technology through management andTo create and develop mobile and ubiquitous computing technology through management andTo create and develop mobile and ubiquitous computing technology through management andTo create and develop mobile and ubiquitous computing technology through management and organisational adoption of user centred design (UCD) practice.organisational adoption of user centred design (UCD) practice.organisational adoption of user centred design (UCD) practice.organisational adoption of user centred design (UCD) practice. was awarded the highest grade of "OutstandingOutstandingOutstandingOutstanding" by the KTP Grading Panel for its achievement in meeting KTP's Objectives. 18 November 2010 – 31 July 2013 KTP: To create and develop mobile and ubiquitous computing technology through management and organisational adoption of user centre design practice. 1 Feb 2013-31 May 2015 PiKT: European Regional Development Fund and Crowdlab Ltd Focus on research underpinning dashboard and social media. Further research collaborations
  9. 9. Publicity and invited talks
  10. 10. “The sub-panel was pleased to see elements of outstanding impact in two of the cases, those concerning airline safety and innovation in SMEs” REF2014 panel, UoA19 Impact case study – REF2014
  11. 11. Green W, Cluley R (2014). The field of radical innovation: Making sense of organizational cultures and radical innovation. Industrial Marketing Management. 42 (8). Green W, Cluley R, Owen, R. (in press). The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research. International Journal of Market Research. Green W, Cluley R, Gasparin, M. (under review). Mobile market research applications, a new approach to augment Voice of the Customer methods: A qualitative study of practice and the implications for innovation and design management. Research- Technology Management. Publications
  12. 12. Consultancy
  13. 13. University wide projects
  14. 14. Omnicom Group A human-centred design approach to organisational transformation • 72 exploratory in-depth interviews (17 CHI / 32 LDN / 23 NY) • Worker well-being and the changes in market research • Interviews focused on practice (daily activities, ways of working, team organization); perceptions and use of technology; H&P transformation strategy, innovation and improvement Ongoing research
  15. 15. Are there any other benefits?
  16. 16. International Advisory Board
  17. 17. University wide projects
  18. 18. Thank you Jim Willis Managing Director jim@bulbstudios.com +44 (0)116 25 45 075 William Green Associate Professor Director of Impact and Knowledge Exchange College of Social Sciences, Arts and Humanities w.green@le.ac.uk

×