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4.5. Прилипчивыедонеприличия

Дикси - кейс с Прилипалами

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Ирина Рамазанова, Дина Рахман
Департамент маркетинга
АО «Дикси ЮГ»
Ж 56-64
Ж 35-45
М 35-45
Главное соблюсти баланс
между семьей, карьерой
и самореализацией.
Но важнее забота о
семейном благополучии.
Меня интересует только
мой узкий круг – моя
семья. В моем доме все
должно быть хорошо.
Стремление к работе, к
внукам, к активной яркой
многогранной жизни.
ЦЕЛЕВАЯ АУДИТОРИЯ
ПЕРИОДЫ АНАЛИЗА
МАГАЗИНЫ. СТАБИЛЬНАЯ ГРУППА
ТОВАРООБОРОТ ОТ LFL (12 недель до и 7 недель промо)
ТОВАРООБОРОТ ОТ LFL (12 недель до и 7 недель промо)
5,3%от оборота за период промо
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4.5. Прилипчивыедонеприличия