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2019 Essentials Guide to Build an Effective Recruiter Branding

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Andres Traslavina

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2019 Essentials Guide to Build an Effective Recruiter Branding

  1. 1. The 2019 Essentials Guide to Build an Effective Recruiter Brand Andres Traslavina Director Executive Recruiting Whole Foods Market @traslavina
  2. 2. Honor your past
  3. 3. Positive Psychology
  4. 4. Find mentors
  5. 5. Sonya Lyubomirsky Tal Ben - Shahar
  6. 6. Omaha 2004 Omaha 2004
  7. 7. Omaha 2004 What do you do? What do you do?
  8. 8. Omaha 2004 Purpose: To serve as an invaluable resource to all stakeholders and to create memorable experiences for all What is your purpose?
  9. 9. Omaha 2004 Why do you do what you do? Why do you do what you do?
  10. 10. Omaha 2004When are you doing it?
  11. 11. Omaha 2004 Omaha 2004
  12. 12. Less is more
  13. 13. Less is more
  14. 14. Discover your passion Source: http://www.creative-distillery.com/post/intersection_between_the_worlds_need_and_your_passion
  15. 15. Discover your passion Source: https://www.businessinsider.com/the-concept-of-ikigai-could-be-the-secret-to-a- long-meaningful-life-2017-9?fbclid=IwAR1--3Cdsqm0kT1MY67- wuzYYAG4oW37HSWo1dE2e8Tye6kkrPzR2zBQ94Q
  16. 16. Focus on your strengths
  17. 17. Be Authentic
  18. 18. Be Authentic
  19. 19. 1. Happiness 2. Austin 3. Whole Foods Market 4. Food 5. WFM Events 6. Soccer 7. Family 8. Colombia 9. Recruiting
  20. 20. Take risks and fail
  21. 21. The 2019 Essentials Guide to Build and Effective Recruiter Brand Andres Traslavina Director Executive Recruiting Whole Foods Market @traslavina Austin 2010
  22. 22. The 2019 Essentials Guide to Build and Effective Recruiter Brand Andres Traslavina Director Executive Recruiting Whole Foods Market @traslavina Austin 2019
  23. 23. Help others seek a calling Source: Amy Wrzesniewski Job Career Calling
  24. 24. Source: http://bbqbeat.com/video-jimmy-kimmel-finds-the-best-bbq-joints-in-austin/Celebrate your inner child
  25. 25. Be consistent across channels
  26. 26. Jun 1, 2014 96K April 20, 2019 406K
  27. 27. Audit your brand
  28. 28. Who I follow followerwonk.com
  29. 29. Followers
  30. 30. Social Authority
  31. 31. My followers
  32. 32. Build tribes
  33. 33. Source: http://bbqbeat.com/video-jimmy-kimmel-finds-the-best-bbq-joints-in-austin/Build tribes
  34. 34. 1. Honor your past 2. Find mentors 3. Less is more 4. Discover your passion 5. Focus on your strengths 6. Take risks and fail 7. Help others seek a calling 8. Celebrate your inner child 9. Be consistent across channels 10.Audit your brand

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