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MSA Worldwide: Operations Manuals - Their Purpose

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What is the purpose of Franchise Operations Manuals? This presentation covers the essentials that all franchisors should know.

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MSA Worldwide: Operations Manuals - Their Purpose

  1. 1. Operations Manuals: Their Purpose
  2. 2. A Critical Element in Successful Franchising   Operations Manuals and training programs are the DNA of your franchise business. Writing and updating these materials is essential to a successful franchise program. 2
  3. 3. It’s Hard Work and it’s the Foundation of your System  Manual creation and updating forges consensus at the Franchisor level – critical for consistency at the unit level. Michael H. Seid & Associates, LLC 3
  4. 4. One Source for All Audiences  Who reads the manuals? ◦ Franchisees, their general managers and other designated employees ◦ Corporate personnel ◦ Field staff  Documentation generates a shared vision for all 4
  5. 5. Manuals are Tied to the Franchise Agreement  Legal Docs Manuals   Franchise Agreements often refer to the system manuals. Make sure to echo key requirements in your manuals. Don’t use legalese in manuals – make them user friendly. 5
  6. 6. Manuals are Tied to the Franchise Agreement   What’s documented in your manuals is what the franchisee must comply with. It’s hard to enforce compliance if you don’t have processes documented… or haven’t updated your manuals. Legal Docs Manuals 6
  7. 7. Does Your Company Need Assistance in Developing Manuals and Training? Next Topic: What's Included in a Franchise Manual Library? Contact: Marla Rosner Senior Training Consultant mrosner@msaworldwide.com 415-499-3533 Michael H. Seid & Associates, LLC 7

What is the purpose of Franchise Operations Manuals? This presentation covers the essentials that all franchisors should know.

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