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Diversity & Inclusion - Adriana Kevill

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Diversity & Inclusion - Adriana Kevill

  1. 1. Diversity & Inclusion From Two Perspectives: Employer and Job Seeker Adriana Kevill @AdrianaK #SRSCAdrianaKevill.com
  2. 2. Meet Candidate X Social Communication Advertising | Business Bachelor of Arts Various Localization Roles Graduated with Distinction Marketing Certificate Project Management Blue Belt Certificate Masters Program Internet Marketing Expert Project Manager Experience in Numerous Industries Various Marketing Roles Director of Marketing Production Manager 13 Years Head of Marketing @AdrianaK | AdrianaKevill.com | #SRSC
  3. 3. LinkedIn Recoomendations @AdrianaK | AdrianaKevill.com | #SRSC Candidate X is a highly intelligent and capable marketer. Big-picture thinker with big ideas! I learned a lot while working with and for Candidate X, and really enjoyed our time together. X is not afraid to challenge or be challenged, and collaboration is key. I would definitely recommend X to any company looking to make an impact with their marketing strategies!
  4. 4. ● Woman ● Latinx ● Over 50 ● With a ‘disfavorable’ accent @AdrianaK | AdrianaKevill.com | #SRSC
  5. 5. Not a Pretty Picture @AdrianaK | AdrianaKevill.com | #SRSC
  6. 6. Meet Adriana Kevill Social Communication Advertising | Business Bachelor of Arts Project Manager Graduated with Distinction Marketing Certificate Project Management Blue Belt Certificate Masters Program Internet Marketing Sr. Project Manager Sr. Project Manager Various Marketing Roles Head of Marketing Director of Marketing Production Manager 13 Years @AdrianaK | AdrianaKevill.com | #SRSC COVID-19
  7. 7. @AdrianaK | AdrianaKevill.com | #SRSC
  8. 8. @AdrianaK @KRTweet #TalentConnect “Companies that have more diverse management teams have 19% higher revenue.” Source: Boston Consulting Group (BCG) “Inclusive companies are 1.7 times more likely to be innovation leaders in their market.” Source: Josh Bersin research “Racially and ethnically diverse companies outperform industry norms by 35%” Source: McKinsey @AdrianaK | AdrianaKevill.com | #SRSC
  9. 9. Should We Be Talking D&I When Businesses Are Struggling with COVID-19? @AdrianaK | AdrianaKevill.com | #SRSC
  10. 10. JOB SEEKER HELPED WITH D&I INITIATIVES @AdrianaK | AdrianaKevill.com | #SRSC
  11. 11. About This Session ● Food for Thought ● Actionable Ideas ● Discussion on Social Justice ● Solve Internal D&I Issues @AdrianaK | AdrianaKevill.com | #SRSC
  12. 12. @AdrianaK @KRTweet #TalentConnect Transparency @AdrianaK | AdrianaKevill.com | #SRSC
  13. 13. Do you know you have a problem? @AdrianaK | AdrianaKevill.com | #SRSC
  14. 14. Where You Are @AdrianaK @KRTweet #TalentConnect@AdrianaK | AdrianaKevill.com | #SRSC
  15. 15. @AdrianaK @KRTweet #TalentConnect Where You Are @AdrianaK | AdrianaKevill.com | #SRSC
  16. 16. @AdrianaK @KRTweet #TalentConnect Where You Are @AdrianaK | AdrianaKevill.com | #SRSC
  17. 17. Don’t Have a Study? Get It Done! @AdrianaK @KRTweet #TalentConnect ● Understand what you are starting with ○ Company ○ Department ○ Team ● Create goals ● Plan how to get there ● Be transparent internally and externally with all the above @AdrianaK | AdrianaKevill.com | #SRSC
  18. 18. @AdrianaK @KRTweet #TalentConnect@AdrianaK | AdrianaKevill.com | #SRSC
  19. 19. @AdrianaK @KRTweet #TalentConnect What does your leadership look like? @AdrianaK | AdrianaKevill.com | #SRSC
  20. 20. First Thing @AdrianaK @KRTweet #TalentConnect@AdrianaK | AdrianaKevill.com | #SRSC
  21. 21. 21 Awareness & Consideration Leadership diversity goals How you will get there @AdrianaK | AdrianaKevill.com | #SRSC
  22. 22. Career Site @AdrianaK | AdrianaKevill.com | #SRSC
  23. 23. 23 Awareness & Consideration @AdrianaK | AdrianaKevill.com | #SRSC
  24. 24. 24 Awareness & Consideration @AdrianaK | AdrianaKevill.com | #SRSC
  25. 25. 25 Awareness & Consideration @AdrianaK | AdrianaKevill.com | #SRSC@AdrianaK | AdrianaKevill.com | #SRSC
  26. 26. Accessibility @AdrianaK | AdrianaKevill.com | #SRSC
  27. 27. Full Service Recruitment Advertising Agency @AdrianaK @KRTweet #TalentConnect Source: Phenom People @AdrianaK | AdrianaKevill.com | #SRSC
  28. 28. Full Service Recruitment Advertising Agency @AdrianaK @KRTweet #TalentConnect 1. Screen Reader Compatibility 2. Video Captions 3. Alt Tagging 4. Extended Time to Complete Assessments 5. Color Contrast 6. Keyboard Accessibility 7. Adding ‘alt-txt’ to Your Digital Assets @AdrianaK | AdrianaKevill.com | #SRSC
  29. 29. Full Service Recruitment Advertising Agency @AdrianaK @KRTweet #TalentConnect@AdrianaK | AdrianaKevill.com | #SRSC
  30. 30. Content @AdrianaK | AdrianaKevill.com | #SRSC
  31. 31. @AdrianaK | AdrianaKevill.com | #SRSC Site
  32. 32. @AdrianaK | AdrianaKevill.com | #SRSC Site
  33. 33. Blogs @AdrianaK | AdrianaKevill.com | #SRSC
  34. 34. Blogs @AdrianaK | AdrianaKevill.com | #SRSC
  35. 35. Blogs @AdrianaK | AdrianaKevill.com | #SRSC
  36. 36. Blogs @AdrianaK | AdrianaKevill.com | #SRSC
  37. 37. Blogs @AdrianaK | AdrianaKevill.com | #SRSC
  38. 38. Blogs @AdrianaK | AdrianaKevill.com | #SRSC
  39. 39. Videos @AdrianaK | AdrianaKevill.com | #SRSC
  40. 40. Videos @AdrianaK | AdrianaKevill.com | #SRSC
  41. 41. Videos @AdrianaK | AdrianaKevill.com | #SRSC
  42. 42. Podcasts @AdrianaK | AdrianaKevill.com | #SRSC
  43. 43. Social @AdrianaK | AdrianaKevill.com | #SRSC
  44. 44. If You Don’t Say Anything, You Are Saying A Lot. @AdrianaK | AdrianaKevill.com | #SRSC
  45. 45. The Usual @AdrianaK | AdrianaKevill.com | #SRSC
  46. 46. Show, Don’t Tell @AdrianaK | AdrianaKevill.com | #SRSC
  47. 47. Comment as the Page MS, PHD What does a psychologist looks like? ! 330+ Comments @AdrianaK | AdrianaKevill.com | #SRSC
  48. 48. Employee Advocacy @AdrianaK | AdrianaKevill.com | #SRSC
  49. 49. If social media is going to be a public “face” of organizations, and drive kinship with the populace, we have to do more than rely on a bunch of 20- 30 year-old White people to do so. @AdrianaK | AdrianaKevill.com | #SRSC
  50. 50. Intention @AdrianaK | AdrianaKevill.com | #SRSC
  51. 51. @AdrianaK | AdrianaKevill.com | #SRSC
  52. 52. Effective communication is more about who you are trying to reach than it is about you. TAKE RISKS! @AdrianaK | AdrianaKevill.com | #SRSC
  53. 53. Source: Universum Syndicated US Survey, Oct 2019- April 2020 The #1 driver of talent is... • Inspiring Purpose • High Future Earning • Innovation • Respect for its People @AdrianaK | AdrianaKevill.com | #SRSC
  54. 54. Source: Universum Syndicated US Survey, Oct 2019- April 2020 Is ‘High Future Earnings’ always the best message? ● #1 overall and among all Computer Science (CS) talent ● #6 among CS women ● #9 among Latina CS women ● #14 among engineering women ● #5 among Black engineering women ● #8 among humanities students/talent ● #12 among people with disabilities ● #15 among LGBTQ talent @AdrianaK | AdrianaKevill.com | #SRSC
  55. 55. Truly diverse and inclusive content – the kind that resonates consciously and subconsciously with your audience – requires far more than an image. It requires thinking more deeply, from your audience research to your team structure, from your style guide to your user experience. @AdrianaK | AdrianaKevill.com | #SRSC
  56. 56. Job Description @AdrianaK | AdrianaKevill.com | #SRSC
  57. 57. @AdrianaK @KRTweet #TalentConnect Job Description ✓ List of your company diversity stats ✓ Actions you are taking to be more diverse ✓ Affinity Groups ✓ Diversity awards @AdrianaK | AdrianaKevill.com | #SRSC
  58. 58. @AdrianaK @KRTweet #TalentConnect@AdrianaK | AdrianaKevill.com | #SRSC
  59. 59. @AdrianaK @KRTweet #TalentConnect ● Instead of Digital Native - spell out the skills you need (familiarity with video games) ● Avoid Recent College Grad or Young ● Avoid Capping the Number of Years of Experience Desired ● UK-Only: “X Years of Experience” Might be Age Bias Job Description - Age @AdrianaK | AdrianaKevill.com | #SRSC
  60. 60. @AdrianaK @KRTweet #TalentConnect Job Description - Disability Source: OnGig @AdrianaK | AdrianaKevill.com | #SRSC
  61. 61. @AdrianaK @KRTweet #TalentConnect Job Description ● LGBTQ Personal Pronouns ○ From His/Her to They/Their or You/Your ● From Maternity to Parental or Parenthood ● Job Titles @AdrianaK | AdrianaKevill.com | #SRSCSource: OnGig
  62. 62. @AdrianaK @KRTweet #TalentConnect Job Description Source: OnGig @AdrianaK | AdrianaKevill.com | #SRSC
  63. 63. @AdrianaK @KRTweet #TalentConnect Job Description “veterans and/or their spouses” “veterans and their partners” Source: OnGig @AdrianaK | AdrianaKevill.com | #SRSC
  64. 64. @AdrianaK @KRTweet #TalentConnect Job Description Source: OnGig @AdrianaK | AdrianaKevill.com | #SRSC
  65. 65. @AdrianaK @KRTweet #TalentConnect Feminine Words Masculine Words Neutral Words SUPPORT STRONG SOUND, EXCELLENT, SOLID SHARE DRIVE INSPIRATION, DELIVER, GUIDE RESPONSIBLE LEAD MANAGER, STEER, GROW UNDERSTAND (ING) ANALYSIS STUDY, TEST, RESEARCH TOGETHER ANALYTICAL SYSTEMATIC, THOROUGH, DATA COMMITTED DRIVING RUNNING, MOTIVATING, STEERING INTERPERSONAL INDIVIDUALS PEOPLE FEEL PROVEN KNOWN, RELIABLE, TRUSTED COLLABORATE WORKFORCE TEAMS, MEMBERS CONNECT DECISIONS CHOICES, OUTCOMES, ACTIONS Job Description - TOP 10 @AdrianaK | AdrianaKevill.com | #SRSC Source: OnGig
  66. 66. @AdrianaK @KRTweet #TalentConnect Job Description - Elitism @AdrianaK | AdrianaKevill.com | #SRSC Source: OnGig
  67. 67. @AdrianaK @KRTweet #TalentConnect ● Well defined EEO and Inclusivity statement ● Limit required skills ○ Add: “Still apply if you don’t qualify for all requirements - your life experience is also important” ● Make it accessible ● Tell a story about learning ○ Make it sure they know expectation in 1, 3, 6, 12 months. Job Description - Inclusive @AdrianaK | AdrianaKevill.com | #SRSC
  68. 68. @AdrianaK | AdrianaKevill.com | #SRSC
  69. 69. @AdrianaK | AdrianaKevill.com | #SRSC The Greeting Card
  70. 70. This Happened to Me @AdrianaK | AdrianaKevill.com | #SRSC
  71. 71. This Happened to Me @AdrianaK | AdrianaKevill.com | #SRSC
  72. 72. My Experience Source: OnGig @AdrianaK | AdrianaKevill.com | #SRSC
  73. 73. ERGs Events Training Sourcing Food For Thought @AdrianaK | AdrianaKevill.com | #SRSC
  74. 74. ERGs Events Training Sourcing Food for Thought ERGs ✓ Scheduled chats ✓ Representation on big internal decisions ✓ Newsletters @AdrianaK | AdrianaKevill.com | #SRSC
  75. 75. ERGs ✓ Scheduled chats ✓ Representation on big internal decisions ✓ Newsletters @AdrianaK | AdrianaKevill.com | #SRSC ERGs Events Training Sourcing Food For Thought Events
  76. 76. Events External & Internal ✓ Virtual Career fairs - avatars ✓ In person - representation ✓ Town Halls with current state and Q&A ERGs Events Fabric Hiring Training Sourcing Food for Thought @AdrianaK | AdrianaKevill.com | #SRSC
  77. 77. Events External & Internal ✓ Virtual Career fairs - avatars ✓ In person - representation ✓ Town Halls with current state and Q&A @AdrianaK | AdrianaKevill.com | #SRSC ERGs Training Sourcing Food For Thought Events
  78. 78. Training ERGs Events Fabric Hiring Training Sourcing Food for Thought ✓ Diversity vs. Empathy training ✓ Cater training for each sector ✓ Seminars on how to build a diverse network ✓ Allyship ✓ Think Global ○ Find parallel in other countries @AdrianaK | AdrianaKevill.com | #SRSC
  79. 79. Sourcing ERGs Events Fabric Hiring Training Sourcing Food for Thought ✓ Diversity driven boolean searches ✓ Shopify hires those in the autism spectrum for data team ✓ Facebook groups @AdrianaK | AdrianaKevill.com | #SRSC
  80. 80. Sourcing ERGs Events Fabric Hiring Training Sourcing Food for Thought ✓ Amazon ads based on cultural/language interests ✓ Community fairs @AdrianaK | AdrianaKevill.com | #SRSC
  81. 81. Let’s Do This! @AdrianaK | AdrianaKevill.com | #SRSC
  82. 82. ● Woman ● Latinx ● Over 50 ● With a ‘disfavorable’ accent Searches for... @AdrianaK | AdrianaKevill.com | #SRSC
  83. 83. @AdrianaK | AdrianaKevill.com | #SRSC
  84. 84. D&I or COVID-19 economic recovery? @AdrianaK | AdrianaKevill.com | #SRSC
  85. 85. We are currently fighting 2 crisis, one is economic (COVID-19) and the other is social. Victory depends on winning BOTH. @AdrianaK | AdrianaKevill.com | #SRSC
  86. 86. Commit @AdrianaK | AdrianaKevill.com | #SRSC
  87. 87. STAY INFORMED @AdrianaK | AdrianaKevill.com | #SRSC
  88. 88. You Have Options @AdrianaK | AdrianaKevill.com | #SRSC Resources on AdrianaKevill.com/srsc Free LinkedIn Learning Track
  89. 89. That’s All Folks! Questions? @AdrianaK AdrianaKevill.com/srsc @AdrianaK | AdrianaKevill.com | #SRSC AdrianaKevill.com LinkedIn.com/in/socialmediaprofessional

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