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7 Breakthrough Instagram Tips for Jewelers

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7 Breakthrough Instagram Tips for Jewelers

  1. 1. Copyright 2016, All Rights Reserved
  2. 2. Copyright 2016, All Rights Reserved •  Instagram Intro •  Algorithm and Biz Profiles •  How to hashtag your way to #success •  How to make your picture REALLY worth 1,000 words •  The steps to film an insta-video blockbuster •  How to integrate Instagram into your marketing Today You’ll Learn:
  3. 3. Copyright 2016, All Rights Reserved
  4. 4. Copyright 2016, All Rights Reserved About me….retail experience....and my passion for SM
  5. 5. Copyright 2016, All Rights Reserved Retail Success!
  6. 6. Copyright 2016, All Rights Reserved What is Instagram? •  Mobile app – iPhone, Android, Windows •  Photo and video based •  Transform photos •  Social networking platform •  Several 3rd party apps available
  7. 7. Copyright 2016, All Rights Reserved
  8. 8. Copyright 2016, All Rights Reserved Ways to Use •  Photo editing •  Video recording/ editing •  Networking •  Market research •  Marketing & PR •  Selling
  9. 9. Copyright 2016, All Rights Reserved Increased Engagement! •  Engagement with brands on IG is… •  10 times higher than Facebook •  54 times higher than Pinterest •  84% higher than Twitter Source: Forrester
  10. 10. Copyright 2016, All Rights Reserved New Algorithm
  11. 11. Copyright 2016, All Rights Reserved Instagram Business Pages •  Be recognized as a biz on IG •  Connects to FB biz page •  Unlocks Insights •  Ability to promote posts
  12. 12. Copyright 2016, All Rights Reserved Insights Iconosquare.com
  13. 13. Copyright 2016, All Rights Reserved Promote •  Pick post, add a button •  Select audience
  14. 14. Copyright 2016, All Rights Reserved
  15. 15. Copyright 2016, All Rights Reserved #1: Hashtags
  16. 16. Copyright 2016, All Rights Reserved Hashtag Your Way to Success •  Heycrystalmedia.com/blog •  “What the Heck is a Hashtag?”
  17. 17. Copyright 2016, All Rights Reserved Hashtag Your Way to Success •  Location: #carlsbad #carlsbadca #socal •  Events/Timely: #RnRSF (rock and roll SF) #smallbusinesssaturday •  Popular: #tbt #flashbackfriday #selfiesunday •  Emotions: #love #happy •  Categories: #ring #summer #red
  18. 18. Copyright 2016, All Rights Reserved How Many #’s? •  10-15… •  Research influencers in your area/ industry •  Track results
  19. 19. Copyright 2016, All Rights Reserved Use of Local Hashtags
  20. 20. Copyright 2016, All Rights Reserved Tool to Save Time: LetsTag
  21. 21. Copyright 2016, All Rights Reserved Tool to Save Time: TopTags
  22. 22. Copyright 2016, All Rights Reserved Note: If Syncing, Keep #’s Off of Facebook
  23. 23. Copyright 2016, All Rights Reserved #2: Make Your Pictures Worth 1,000 Words
  24. 24. Copyright 2016, All Rights Reserved Wordswag.co
  25. 25. Copyright 2016, All Rights Reserved Wordswag.co
  26. 26. Copyright 2016, All Rights Reserved
  27. 27. Copyright 2016, All Rights Reserved
  28. 28. Copyright 2016, All Rights Reserved
  29. 29. Copyright 2016, All Rights Reserved Spark Post
  30. 30. Copyright 2016, All Rights Reserved Spark Post
  31. 31. Copyright 2016, All Rights Reserved Boomerang
  32. 32. Copyright 2016, All Rights Reserved #3: Tell Stories and Relate to Audience
  33. 33. Copyright 2016, All Rights Reserved
  34. 34. Copyright 2016, All Rights Reserved
  35. 35. Copyright 2016, All Rights Reserved #4: Film an Insta-Video Blockbuster
  36. 36. Copyright 2016, All Rights Reserved •  Up to 60 seconds, can be: •  Owner/staff talking about items/what’s new •  Sharing sales and deals •  Events •  Slideshows •  Question & answers •  Contest details Film an Insta-Video Blockbuster
  37. 37. Copyright 2016, All Rights Reserved
  38. 38. Copyright 2016, All Rights Reserved Flipagram
  39. 39. Copyright 2016, All Rights Reserved Hyperlapse
  40. 40. Copyright 2016, All Rights Reserved #5: Integrate Instagram Into Your Marketing
  41. 41. Copyright 2016, All Rights Reserved •  Strategy comes from goals – what are your goals? •  Are customers using IG? Be where your customers are! Marketing Strategy
  42. 42. Copyright 2016, All Rights Reserved •  How are you going to find customers and connect with them? •  Content – what will you post? •  Frequency – how often? •  Integrate Marketing Strategy
  43. 43. Copyright 2016, All Rights Reserved Integrate Into Events/Holidays
  44. 44. Copyright 2016, All Rights Reserved Embed
  45. 45. Copyright 2016, All Rights Reserved Promote Your Profile •  In-store signage •  Emails •  Link on website (Badge) •  Social media, cross promote
  46. 46. Copyright 2016, All Rights Reserved Integrate Your Brand
  47. 47. Copyright 2016, All Rights Reserved #6: Find Top Content, Be Consistent
  48. 48. Copyright 2016, All Rights Reserved
  49. 49. Copyright 2016, All Rights Reserved
  50. 50. Copyright 2016, All Rights Reserved #7: Instagram Ads
  51. 51. Copyright 2016, All Rights Reserved Instagram Ad…Through Facebook
  52. 52. Copyright 2016, All Rights Reserved Instagram Ad…Through Facebook •  Ran 4 days •  528 likes •  $.05 per engagement •  Reach 2864 •  $24.63 spent •  Product sold out!
  53. 53. Copyright 2016, All Rights Reserved
  54. 54. Copyright 2016, All Rights Reserved Indie Retail Success! •  We beat our sales by $140,000 from last year! (up 75%) •  $190K 2015 •  $330K 2016! •  (Down $50K in May)
  55. 55. Copyright 2016, All Rights Reserved I can help – picture (but remove Social Edge)
  56. 56. Copyright 2016, All Rights Reserved
  57. 57. Copyright 2016, All Rights Reserved But what about my online lisEngs?
  58. 58. Copyright 2016, All Rights Reserved It’s why Get Listed – add in GL World logos from GL
  59. 59. Copyright 2016, All Rights Reserved Get Listed
  60. 60. Copyright 2016, All Rights Reserved $2500+ for SE $1497 for GL = $3997 Value
  61. 61. Copyright 2016, All Rights Reserved
  62. 62. Copyright 2016, All Rights Reserved •  15 Post Inspirations for Jewelers •  10 Post Templates •  15 Jeweler Quotes •  13 Holiday and Sale Templates •  Quote Graphics •  BONUS VALUE: $594 Conference Bonus!
  63. 63. Copyright 2016, All Rights Reserved
  64. 64. Copyright 2016, All Rights Reserved
  65. 65. Copyright 2016, All Rights Reserved Take acEon on your markeEng today slide with the bundle price and their savings and their bonuses

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