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3.2. Lenta Shopper Decision tree

How to build a deicison tree based on in ternal data and verify it with additional research

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ДЕРЕВО ПРИНЯТИЯ
РЕШЕНИЙ
ВАСИЛИНА КОРЧАГИНА
ДИРЕКТОР ПО УПРАВЛЕНИЮ
КАТЕГОРИЯМИ, НАПИТКИ
ФЕВРАЛЬ
2017
2
3
4
5
6
Экономные,
любопытные,
активисты,
консерваторы
Премиум,
сладкоежки,
бюджетные,
party и т.д.
Сегментаци
и по
миссиям и
по важности
для бизнеса
Ad

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3.2. Lenta Shopper Decision tree