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Transforming Into A Digital Business In The Face Of Disruption 
Laura Koetzle 
Vice President, Group Director 
18 Septembe...
© 2014 Forrester Research, Inc. Reproduction Prohibited 
2 
Digital predator or digital prey . . . 
Which will your compan...
© 2014 Forrester Research, Inc. Reproduction Prohibited 
3 
Customers are digital 
72%
© 2014 Forrester Research, Inc. Reproduction Prohibited 
4 
Products are digital
© 2014 Forrester Research, Inc. Reproduction Prohibited 
5 
No industry is immune to digital disruption
6 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Digital business is different 
Bolt on 
Digitally enhanced pro...
7 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Digital business is different 
Bolt on 
Digitally enhanced pro...
8 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Digital business is different 
Bolt on 
Digitally enhanced pro...
© 2014 Forrester Research, Inc. Reproduction Prohibited 
9
© 2014 Forrester Research, Inc. Reproduction Prohibited 
10
© 2014 Forrester Research, Inc. Reproduction Prohibited 
11 
Linear value chains give way to dynamic ecosystems of value.
Drive enhanced customer value through agility, innovation, and smart sourcing.
© 2014 Forrester Research, Inc. Reproduction Prohibited 
13 
Digital business transformation 
More than bolt-on tactics
14 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Inside-out 
Outside-in 
Capabilities 
Processes 
Technologies...
Digital transformation requires the successful adoption of two strategic imperatives.
Fidor leverages social technology to engage customers in product development.
© 2014 Forrester Research, Inc. Reproduction Prohibited 
20 
Before: Customer testing took six to seven weeks 
Image sourc...
Now: The virtual-reality business service allows more testing in days 
Image source: Procter & Gamble (http://www.pg.com/e...
Assess your starting point 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Digital prey 
Digital operators 
Digi...
23 
© 2014 Forrester Research, Inc. Reproduction Prohibited
24 
© 2014 Forrester Research, Inc. Reproduction Prohibited
© 2014 Forrester Research, Inc. Reproduction Prohibited 
25
26 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Digital prey 
Digital operators 
Digital predator 
Digital co...
27 
© 2014 Forrester Research, Inc. Reproduction Prohibited 
Expect and encourage early failures. 
Adopt a minimum viabl...
Thank you 
Laura Koetzle 
+31.20.3054345 
lkoetzle@forrester.com 
Visit our digital disruption page: http://solutions.forr...
Transforming Into A Digital Business In The Face Of Disruption
Transforming Into A Digital Business In The Face Of Disruption
Transforming Into A Digital Business In The Face Of Disruption
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Transforming Into A Digital Business In The Face Of Disruption

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For more information on digital business transformation, including a complimentary report for you to download, visit the Forrester page: http://forr.com/1BbqUGW

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Transforming Into A Digital Business In The Face Of Disruption

  1. 1. Transforming Into A Digital Business In The Face Of Disruption Laura Koetzle Vice President, Group Director 18 September 2014
  2. 2. © 2014 Forrester Research, Inc. Reproduction Prohibited 2 Digital predator or digital prey . . . Which will your company be?
  3. 3. © 2014 Forrester Research, Inc. Reproduction Prohibited 3 Customers are digital 72%
  4. 4. © 2014 Forrester Research, Inc. Reproduction Prohibited 4 Products are digital
  5. 5. © 2014 Forrester Research, Inc. Reproduction Prohibited 5 No industry is immune to digital disruption
  6. 6. 6 © 2014 Forrester Research, Inc. Reproduction Prohibited Digital business is different Bolt on Digitally enhanced products and services Functional efficiency Safety and cost reduction Digital touchpoints Organizational alignment Technology attitude Digital business Traditional business
  7. 7. 7 © 2014 Forrester Research, Inc. Reproduction Prohibited Digital business is different Bolt on Digitally enhanced products and services Functional efficiency Safety and cost reduction Digital touchpoints Organizational alignment Technology attitude Digital business Traditional business Cross-functional agility
  8. 8. 8 © 2014 Forrester Research, Inc. Reproduction Prohibited Digital business is different Bolt on Digitally enhanced products and services Functional efficiency Cross-functional agility Safety and cost reduction Speed and innovation Digital touchpoints Organizational alignment Technology attitude Digital business Traditional business
  9. 9. © 2014 Forrester Research, Inc. Reproduction Prohibited 9
  10. 10. © 2014 Forrester Research, Inc. Reproduction Prohibited 10
  11. 11. © 2014 Forrester Research, Inc. Reproduction Prohibited 11 Linear value chains give way to dynamic ecosystems of value.
  12. 12. Drive enhanced customer value through agility, innovation, and smart sourcing.
  13. 13. © 2014 Forrester Research, Inc. Reproduction Prohibited 13 Digital business transformation More than bolt-on tactics
  14. 14. 14 © 2014 Forrester Research, Inc. Reproduction Prohibited Inside-out Outside-in Capabilities Processes Technologies Resources Journeys Contexts Touchpoints Personas Service Customer objectives Where the magic happens: Bring together inside-out and outside-in thinking
  15. 15. Digital transformation requires the successful adoption of two strategic imperatives.
  16. 16. Fidor leverages social technology to engage customers in product development.
  17. 17. © 2014 Forrester Research, Inc. Reproduction Prohibited 20 Before: Customer testing took six to seven weeks Image source: Procter & Gamble (http://www.pg.com/en_US/index.shtml)
  18. 18. Now: The virtual-reality business service allows more testing in days Image source: Procter & Gamble (http://www.pg.com/en_US/index.shtml)
  19. 19. Assess your starting point © 2014 Forrester Research, Inc. Reproduction Prohibited Digital prey Digital operators Digital predator Digital connectors
  20. 20. 23 © 2014 Forrester Research, Inc. Reproduction Prohibited
  21. 21. 24 © 2014 Forrester Research, Inc. Reproduction Prohibited
  22. 22. © 2014 Forrester Research, Inc. Reproduction Prohibited 25
  23. 23. 26 © 2014 Forrester Research, Inc. Reproduction Prohibited Digital prey Digital operators Digital predator Digital connectors
  24. 24. 27 © 2014 Forrester Research, Inc. Reproduction Prohibited Expect and encourage early failures. Adopt a minimum viable product approach. Encourage innovation by envisioning the art of the possible.
  25. 25. Thank you Laura Koetzle +31.20.3054345 lkoetzle@forrester.com Visit our digital disruption page: http://solutions.forrester.com/disruption

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