1. Dr.Todd Felts
Associate Professor
Fellow, Scripps Howard Leadership Academy
The Reynolds School & Center for Advanced Media Studies

2. “I’M A GREAT COUNTY COMMISSIONER.”
MARKETING

3. “TRUST ME, HE’S A GREAT COUNTYCOMMISSIONER.”
PUBLIC RELATIONS

4. “I’M A GREATCOUNTY COMMISSIONER.
I’M A GREAT COUNTY COMMISSIONER.
I’M A GREAT COUNTY COMMISSIONER.”
ADVERTISING

5. “CAN SOMEONE HELP ME FIND A
GREATCOUNTY COMMISSIONER?”
SOCIAL MEDIA

6. “Is he a great county commissioner?
We’ll hear from dozens of witnesses and
experts after these messages.”
JOURNALISM

7. “I UNDERSTANDYOU’RE A GREATCOUNTY
COMMISSIONER.”
BRANDING

8. Social networks: Facebook, LinkedIn are semi-
open communities for connecting online.

9. Microblogging. Twitter. Everything frm love
testimonials 2 divorce announcements in 140
characters or less – even frm yr phone.

32.  140 characters or less
 # hashtags
 URL shorteners (aka links)
 @ someone
 RT - retweet. When you want to share
another’s tweet, write: RT @username text
of tweet. (Sometimes automatic)
 HT - heard through.
 OH - overheard.
Breaker #19. This is @toddfelts.
There’s a @NHPNorthern at #exit19
on #hwy80.

34. • #reno
• #nevadaart
• #battleborn
• @NVNACO

35.  Reach your community/friends with common
interests.
 Target your consumers directly.
Microblogging.
 Get answers fast.
 Keep up on the news.

46. M.Todd Felts, Ed.D.
775.784.4188
mfelts@unr.edu
Contact Information
@toddfelts