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Nvnaco todd felts - june 20, 2016

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Nvnaco todd felts - june 20, 2016

  1. 1. Dr.Todd Felts Associate Professor Fellow, Scripps Howard Leadership Academy The Reynolds School & Center for Advanced Media Studies
  2. 2. “I’M A GREAT COUNTY COMMISSIONER.” MARKETING
  3. 3. “TRUST ME, HE’S A GREAT COUNTYCOMMISSIONER.” PUBLIC RELATIONS
  4. 4. “I’M A GREATCOUNTY COMMISSIONER. I’M A GREAT COUNTY COMMISSIONER. I’M A GREAT COUNTY COMMISSIONER.” ADVERTISING
  5. 5. “CAN SOMEONE HELP ME FIND A GREATCOUNTY COMMISSIONER?” SOCIAL MEDIA
  6. 6. “Is he a great county commissioner? We’ll hear from dozens of witnesses and experts after these messages.” JOURNALISM
  7. 7. “I UNDERSTANDYOU’RE A GREATCOUNTY COMMISSIONER.” BRANDING
  8. 8. Social networks: Facebook, LinkedIn are semi- open communities for connecting online.
  9. 9. Microblogging. Twitter. Everything frm love testimonials 2 divorce announcements in 140 characters or less – even frm yr phone.
  10. 10.  140 characters or less  # hashtags  URL shorteners (aka links)  @ someone  RT - retweet. When you want to share another’s tweet, write: RT @username text of tweet. (Sometimes automatic)  HT - heard through.  OH - overheard. Breaker #19. This is @toddfelts. There’s a @NHPNorthern at #exit19 on #hwy80.
  11. 11. • #reno • #nevadaart • #battleborn • @NVNACO
  12. 12.  Reach your community/friends with common interests.  Target your consumers directly. Microblogging.  Get answers fast.  Keep up on the news.
  13. 13. M.Todd Felts, Ed.D. 775.784.4188 mfelts@unr.edu Contact Information @toddfelts

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