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The Formidable Company: How
to make your business highly
competitive
A presentation by James D. Roumeliotis
https://about....
Five steps to beat your
competitors
JD Roumeliotis
1/ Be Totally Engaged
- Over deliver on your promises
- Get your customers involved and
passionate
- Use Experiential Mark...
2/ Be Different
Simple methods of differentiation include:
 Being quicker to respond to customer requests or market needs...
3/ Be Precise & Easy to Do
Business With
Being precise with your marketing means:
- Making sure you are focusing on the va...
4/ Make Service a Priority
Customers don’t care about you, your
problems, your costs and margins, your lead
times, your st...
5/ Sell Them Higher Value
NEVER sell on price alone. A less frequently
used but more productive and profitable
strategy is...
In addition
An adaption from Blue Ocean Strategy, conceived and published in 2005 by W. Chan Kim and Renée Mauborgne.
Conceived and published in 2005 by W. Chan Kim and Renée Mauborgne
How to Create Uncontested Market Space and
Make Competi...
by W. Chan Kim and Renée Mauborgne
by W. Chan Kim and Renée Mauborgne
by W. Chan Kim and Renée Mauborgne
by W. Chan Kim and Renée Mauborgne
 Created new market
 Strong profitable growth
 Didn’t follow competition
 Value innovation
 Differentiating factor
 ...
Cirque du Soleil — Business Model Canvas
 Long-term relationships build sales and
profits through customer loyalty rather than
solely on price and continuous disc...
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The Formidable Company: How to make your business highly competitive

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How to outdo your competition through bold and unconventional tactics including positioning and stellar customer service/experience.

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The Formidable Company: How to make your business highly competitive

  1. 1. The Formidable Company: How to make your business highly competitive A presentation by James D. Roumeliotis https://about.me/jdroumeliotis
  2. 2. Five steps to beat your competitors JD Roumeliotis
  3. 3. 1/ Be Totally Engaged - Over deliver on your promises - Get your customers involved and passionate - Use Experiential Marketing, and - Ambiance Marketing JD Roumeliotis
  4. 4. 2/ Be Different Simple methods of differentiation include:  Being quicker to respond to customer requests or market needs.  Focusing on quality of product or service rather than lowest prices.  Selling the performance and substance of your product rather than gloss.  Being more available, open for business longer or more accessible than anyone else.  Providing faster delivery.  Offering more accessories, add-ons and related products than others do. JD Roumeliotis
  5. 5. 3/ Be Precise & Easy to Do Business With Being precise with your marketing means: - Making sure you are focusing on the value and benefits of your product or service from your customers’ point of view. - Make the buying process and customer experience as easy, uncomplicated and free from hassle as possible. - Communicate clearly what makes you different from your competitors, and make it easy and a pleasure to do business with you. JD Roumeliotis
  6. 6. 4/ Make Service a Priority Customers don’t care about you, your problems, your costs and margins, your lead times, your staff shortages, etc.  They are only interested in themselves and the benefits they might be able to squeeze from your business instead of the one across the street, or the other ones found over the internet.  A priority need for every (selfish) customer or prospective buyer is timely and personal service. JD Roumeliotis
  7. 7. 5/ Sell Them Higher Value NEVER sell on price alone. A less frequently used but more productive and profitable strategy is to:  Take your customers from the standard version of your product or service and lead them to premium, higher-quality or deluxe versions. The key is to ensure that the higher price is more than offset by the higher value which the customer perceives or believes he/sheJD Roumeliotis
  8. 8. In addition An adaption from Blue Ocean Strategy, conceived and published in 2005 by W. Chan Kim and Renée Mauborgne.
  9. 9. Conceived and published in 2005 by W. Chan Kim and Renée Mauborgne How to Create Uncontested Market Space and Make Competition Irrelevant
  10. 10. by W. Chan Kim and Renée Mauborgne
  11. 11. by W. Chan Kim and Renée Mauborgne
  12. 12. by W. Chan Kim and Renée Mauborgne
  13. 13. by W. Chan Kim and Renée Mauborgne
  14. 14.  Created new market  Strong profitable growth  Didn’t follow competition  Value innovation  Differentiating factor  Fun & thrill  Intellectual sophistication Case Study: Cirque du Soleil
  15. 15. Cirque du Soleil — Business Model Canvas
  16. 16.  Long-term relationships build sales and profits through customer loyalty rather than solely on price and continuous discounts.  Instead of looking at what the competition is doing, take what you are selling to a higher level and create an even greater value proposition for your brand.  Innovate and pursue new opportunities. The Final Take JD Roumeliotis

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