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Cuca Intima-Präsentation

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Pitch von Gründerin Linda Wonneberger in der ersten Folge von AngelsOfDeutschland: www.anchor.fm/angelsofdeutschland

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Cuca Intima-Präsentation

  1. 1. By Comfexy GmbH Pitch Deck September 2019
  2. 2. 2 Patented Bra 225k€ Revenue in 2018 launched 12.01.2018 E-Commerce Platform offering products, services & credible information on women's health launched 24.05.2019 Known from: TV Show “StartUp” Accelerator Programs Business Angels Invested 335k Comfexy GmbH We are FemTech *FemTech refers to a host of products and technologies that are designed for women's health, including period care, pregnancy & childbirth, aging & menopause, fertility management, sexual health and female wellbeing.
  3. 3. 3 Women in Germany: Worldwide: 800 million women have their period at this very moment! US: 6.000 women reach menopause every day! EU: 5.06 million women give birth every year! The FemTech market regards half of the population every day Source 1: LindaBra Questionnaire 2017 – 1500 woman; Source 2: www.scheidenpilz-vorsorge.de (https://bit.ly/2P6H6d4); Source 3: www.insenio.de (https://bit.ly/2EW4ENj); 76% 70% 25% Annoyed by uncomfortable bras Affected by intimate symptoms Suffering from incontinence
  4. 4. 4 Growing trend for startups with female products, funding in USA 2018 of 400 Million $ No existing platform that combines a bright range of women health products Good Timing FemTech including FemCare is an underestimated high potential market Market size 2019 FamCare: Lingerie & Woman’s Hygiene Products 3,9 Billion € 26,6 Billion € 2,5% Annual Growth Source 1: www.statista.com (https://bit.ly/2XWGFmB); Source 2: www.statista.com (https://bit.ly/2qpmrSN); Source 3: www.fastcompany.com (https://bit.ly/2yOf9wD); Source 4: www.grandviewresearch.com (https://bit.ly/2lWRoPj) DE EU The global Women’s Health Market is expected to be worth 54.6 $ Billion by 2026
  5. 5. 5 First wireless push-up bra designed for bigger breasted women, offering: First proof of concept: LindaBra by Comfexy DE Patent, Registered Design EU & USA ü Strong support ü Ergonomic fit ü Weight distribution ü Full comfort ü Sexy cleavage Av. Acquisition Cost 14 € Sold LindaBras 3.050 Euro Revenue 225.000 Facts 2018 With one year into the market we discovered a real need and mega trend for smart women's products. Resulting in a pivot from brand only to a platform approach, offering a bright range of women's products. Organically on position 2 on Google when searched for “bequemer BH”
  6. 6. 6 Is the platform where women find & buy innovative products that support their health and self-esteem, backed by credible information on female intimate health. 6
  7. 7. 7 Cuca Intima – the first E-Commerce platform for women and their intimate health Female products sorted by phase of life, health and interest Curated products within the intimate health sector, with a focus on innovation and sustainability Credible, taboo-free content around women, their health, and life cycle
  8. 8. 8 Cuca Intima generating revenue through product-sales & more Margin 65 % 45 % 35 % 35 % 15 % Revenue stream today ü Direct Sales Own Products ü Direct Sales Partner Products ü Dropshipping ü Commission Sales ü Affiliate Revenue stream tomorrow ü Promoting Services, Tele- Medicine, Apps, Technologies, E-Learnings & more ü Media Sales ü Data Collection ü … Some of our partners with currently over 125 products
  9. 9. 9 Cuca Intima combining push and pull marketing & sales and traffic campaigns Push Marketing: • Product-Ads mainly boosting sales • Content/Information-Ads mainly boosting traffic & branding Target Audience Push Channels Pull Channels Customer has a problem or desire, searching for products or answers Inspiring the customer to arouse a need, interest or desire Curated innovative products Credible, taboo-free content Pull Marketing: • Product-Ads mainly boosting sales • Content-Ads mainly boosting traffic
  10. 10. 10 Competitive landscape content & products within FemTech & intimate health üInnovative products - Niche products often hard to find - Little to no selection üBroad product range - Limited to no innovative products - No existing platform focusing on FemTech üEasy to consume & entertaining - Less trustworthy - Rather superficial, not specific üTrustworthy - Hard to understand - Rather negative and unpersonal - Little alternative solutions other than medicine Educational Content Lifestyle Content BrandsPlatforms
  11. 11. 11 Cuca Intima combining content & products around FemTech & intimate health Reliable & trustworthy content Direct, positive & easy understand- able content Innovative, functional niche products Broad selection but purely focused on female health Cuca Intima ü Expert team on journalists within the sector, doctors and midwifes ü Purely focused on one topic, allowing to position ourselves as experts within the field ü Very specific content and branding guidelines, two step curation ü Journalists must always have experience within the topic, i.e. only mothers write content for Cuca Mom articles Like a talk with your best friend who is a doctor ü Placing innovative and niche products often developed by start- ups ü Products are tested by our team, to give specific recommendations and using the “why this product helps you” approach ü Broad but curated product selection, sorted by phases of life, needs and different categories ü Easy, fast and save payment & shipping One Stop Shop for products around female health
  12. 12. 12 Comfexy Team the perfect mix of E-Commerce, FemTech and content pros Linda Wonneberger Founder & CEO Bachelor Business Administration & Hospitality 6+ years of professional work experience in Marketing, Sales & Finance, in cities like NYC, Chicago, Amsterdam, London and Berlin. Determined dreamer, strong in sales, communication, & motivating others. Challenging the status quo with a strong desire to disrupt an industry, by unconventional authenticity and innovation. Jonas Schmieder Operation & Finance CEO Insenio GmbH Operations, Finance & Medical Goods Partner: Frank Wimmer Shareholder & Business Angel CEO Wimmer Holding GmbH & 25 years Entrepreneur & MD Björn Jopen Shareholder & Business Angel Serial Founder & Managing Director: Ströer Social Publishing & JALE Beteiligungs GmbH Gunda Stickan Shareholder & Business Angel CEO GSConsult & 25 years Entrepreneur & MD Business Angels: Team: Friederike Hintze Content Manager Founder Louise et Helene Content Creation, Editing & SEO Isabella Eisen Product Manager Founder LadyWays & Herzkindmama Sales, Partner Relations Agencies: Florian Braun (Online) Marketing & SEO CMO Insenio GmbH Marketing, SEO/SEA, Website Optimization Insenio is a platform around incontinence products and a very strong partner of Comfexy GmbH. Founded in 2015 Insenio generates 8 Million € in annual sales and is profitable since Q2 2019.
  13. 13. 13 Comfexy investment need time for opportunity Investment Need: 300.000 € Minimum ticket size 75k Company Valuation Pre-Money: 2.500.000 € 47% Marketing 30% Platform development 13% Team 10% Pre-financing of goods Investment Distribution: 33% 27% 6% 10% 17% 7% 47% 30% 13% 10%
  14. 14. 14 05.20 Scale (ongoing) Launch platform 2.0 A strategic path to success – Comfexy roadmap Launch LindaBra 01.18 09.18 Research platform concept 10.18 Kick-off funding round for MVP platform 12.18 Funding 100k closed 02.19 Kick-off partner acquisition 01.19 Kick-off platform & content development 09.19 Funding 300k Mission To be the go-to platform for women’s health products, services and information that sustain wellbeing in each phase of every woman’s life. Vision To support women in living their individuality and enhance their health & self-confidence every day. 05.19 11.19 Developing existing & new revenue streams Launch MVP Platform Cuca Intima Hit 225k revenue with LindaBra 14 04.20 Funding 1 Mio 10.19 Developing/ improving marketing campaigns Kick-off team hires marketing, content & customer care 12.19 Intensive platform development improving KPIs
  15. 15. Cuca Intima will be the One Stop Shop for female health ü Huge target audience ü Fast growing high potential market ü First mover within FemTech ü Multiple revenue & marketing streams ü Holistic approach combining E-Commerce & content ü Awesome team ready to grow ü Good cause - supporting women & the environment Let’s join forces! Linda Wonneberger Founder & CEO Comfexy GmbH T +49 30 5057 7557 E linda@cucaintima.com A Linienstr. 116, 10115 Berlin M +49 176 80420 200 www.cucaintima.com 15

Pitch von Gründerin Linda Wonneberger in der ersten Folge von AngelsOfDeutschland: www.anchor.fm/angelsofdeutschland

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