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Atlantic 57

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At Atlantic 57, we draw from The Atlantic’s latest insights and best practices to make organizations essential to their audiences.

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Atlantic 57

  1. 1. atlantic57.com everywhere, all at once.
  2. 2. Information doesn’t just travel from author to audience … it spreads all over the place, and more or less instantly. THE ART OF IMMERSION, FRANK ROSE
  3. 3. To be heard in this landscape, brands feel pressure to be everywhere, all at once. THE PROBLEM
  4. 4. ● DISTILL complex issues into clear and resonant narratives ● STRENGTHEN and maintain trust in brands ● NAVIGATE a highly politicized information landscape ● DISTRIBUTE content across the right platforms ● PROVE organizational impact of communications efforts At the same time, communications leaders are expected to achieve more than ever.
  5. 5. How can I create enduring value for my audiences? IT’S TIME TO ASK
  6. 6. The Atlantic has thrived by focusing on what matters most to its audiences. The Atlantic Crossword Think pieces that offer new perspective Reporting that helps people command complex topics Products and platforms that fit into people’s lives
  7. 7. At Atlantic 57, we draw from The Atlantic’s latest insights and best practices to make organizations essential to their audiences. OUR VALUE PROPOSITION
  8. 8. Thank you.

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