Interested in building on Connect, Zuora's developer ecosystem? Learn from experts who've successfully done it and hear from one of Zuora's partners who has extended Zuora's functionality to meet their unique business needs through Connect.

1. SUBSCRIBED 2018

2. The following presentation is intended for information purposes only. The development, release, and timing of any
features or functionality described for Zuora’s products remains at the sole discretion of Zuora and is subject to
change. Any unreleased services or features referenced in this presentation are not currently available and may
not be delivered on time or at all. Customers should make purchase decisions based upon product features that are
currently available.
In addition, statements in this presentation that refer to forecasts, future plans and expectations forward-looking
statements that involve risks, uncertainties, and assumptions, many of which involve factors or circumstances that
are beyond our control. If any such uncertainties materialize, if any of the assumptions prove incorrect, or if
priorities or resourcing changes, actual results could differ materially from such forward-looking statements. You are
cautioned not to place undue reliance on these forward-looking statements as they reflect Zuora’s expectations as
of the date of this presentation. In addition, actual results could differ materially from those expressed or implied in
the forward-looking statements due to a number of factors, including but not limited to, risks detailed in our final
prospectus related to our initial public offering filed with the Securities and Exchange Commission (SEC) on April
12, 2018 as well as other documents that may be filed by us from time to time with the SEC. Copies of our final
prospectus and other filings with the SEC may be obtained by visiting our Investor Relations website at
investor.zuora.com or the SEC's website at www.sec.gov. Zuora assumes no obligation and does not intend to
update these forward looking statements after the date of this presentation to conform these statements to actual
results or to changes in our expectations.
We encourage customers requiring specific functionality to file requests on our Zuora Community Ideas Board,
even if a feature potentially addressing their needs has been previously discussed. These cases will be tracked by
Zuora product management and every effort will be made to proactively communicate Zuora’s triage and status of
incoming requests.
SAFE HARBOR DISCLAIMER

3. CEO
PENDULA
Alex Colvin
SPEAKERS
Senior Director
Partnerships & Connect
ZUORA
Kristin Hagan
Engineering Manager
Connect Platform
ZUORA
Matt Ingle

4. ORDER-TO-REVENUE FOR THE SUBSCRIPTION ECONOMYTM
Zuora Central
Platform
A Portfolio of
Saas Products
Zuora Connect
App Marketplace

5. Build on Zuora
Interested in building on Connect, Zuora's developer ecosystem? Learn
from experts who've successfully done it and hear from one of Zuora's
partners who has extended Zuora's functionality to meet their unique
business needs through Connect.
BUILDING ON ZUORA CONNECT

6. 01
What is Zuora Connect?
What is this today?.
03
Developer Perspective
Hear from Pendula, a app Developer
02
Why Zuora Connect?
Versus other platforms
04
What’s Next?
Learn more and start building!
Zuora
Connect

7. CONNECT Marketplace +
Platform
Application
Marketplace with App
listings
Platform for building
and managing apps,
extensions and
custom code on
Zuora

8. Apps in
Progress
100+
3rd Party
Apps
5
Customer Built Apps
10
Connect
Today
Zuora Built Apps
75

9. WHY BUILD ON CONNECT?
Instead of : force.com, Azure or hosting it yourself
 Not easy to deploy
 You need to maintain the server
 Not easy to monitor
 No turnkey integrations to Zuora
 External -- not part of the Zuora ecosystem
 Custom code management to extend Zuora

10. WHY BUILD ON CONNECT?
Customers
 Infrastructure already setup
 Only one bill for platform fee and infrastructure fee
 ALL: compliance SOC/PCI
Partner/Developer
 Your App becomes accessible to Zuora customer
base
 Another distribution channel
 Recognized as a Trusted Partner through
certification process

11. WHY BUILD ON CONNECT?
When to build on
Connect
 Need to extend or
customize the product
 If you are thinking
about hosting yourself
 Want a highly scalable
application
 Integrate your
application into the
Zuora UI
Simplifying Development
 End to end management
toolkit
 Built in monitoring and logging
tools
 Credential management for
secure storage of user
passwords
 Hosted on AWS using
Kubernetes for High
Availability
 Deployments with a simple
“git push”

12. HOW DO I BUILD ON CONNECT?
• Supports for Ruby
• Library for Zuora APIS
• Library for Connect
integration
• Starter Package for
accelerated development
• Road Map
• NodeJS
• Python

13. INTEGRATION WITH ZUORA

14. TITLE
Kubernetes
Kubernetes is an open-source
system for managing
containerized applications.
Hephy provides the simplest,
most flexible way for developers
and ops to deploy and manage
apps on Kubernetes.
Self-healing: auto-placement,
auto-restart, auto-replication

15. CODE DEPLOYMENT VIA CONNECT
 Deploy via git push
 Supports Heroku
buildpacks, dockerfile, and
images
 Create & Rollback releases
easily

16. CONNECT AS A CONTROL PLANE
• Developers manage their app
through Connect
• Database management ( PG,
Redis, MySQL)
• Connect Provides:
• Logging & Metrics
• Hosting
• Configuration
• Connect allows the developer
to develop without the need to
configure a server

17. Building loyalty through engagement

18. CEO, Pendula
Alex Colvin

19. The subscription
experience is much
like a personal
relationship, it requires
clear, consistent and
contextual
communication.
Customer experience
is more than an
indicator of great
customer service. Its
the differentiator in
every industry.

20. SUBSCRIPTION
ANNIVERSARY
Nice! Here’s a gift
for your continued
support.
SYSTEM
OUTAGE!
Recognise the positive events and promote them.
Anticipate the negative events and mitigate them.
We’re sorry! Here’s a
discount off your next bill.

21. SUBSCRIPTION ADMINISTRATION
B I L LM E T E R S E N D

22. CREDIT CRUNCH
E X P I R E B O U N C E R E I S S U E

23. Companies who rely on manual
processes to manage collections
spend:
15%
of their time
prioritising;
15
%of their time
gathering
information;
20%
of their time
communicating with
customers.

24. Conversely, companies who employ
automation to the AR process spend:
6%
of their time
prioritising;
6%of their time
gathering
information;
62%
of their time
communicating with
customers!

25. CHURN, BABY, CHURN

27. Subscription
experience &
engagement
WHY?
Gain visibility
into critical
customer
interactions
Minimize
financial risk
Build loyalty &
lower cost to
serve

29. BE IN THE SOURCE OF TRUTH

31. SPECIALIZING IN OUR ART

33. Q&A

34. NEXT STEPS
 Attend the Hackathon – you can get setup yourself
 Find Pendula – app on Connect & in the Showcase
 Go to: www.zuora.com/connect
 Become a developer: connect.zuora.com/innovate

35. THANK YOU