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Sustainable Tourism: a global
priority
Márcio Favilla
Executive Director for Operational
Programmes and Institutional Rela...
Contents
• About UNWTO
• Tourism trends
• Forecast 2030
• UNWTO work and priorities
About UNWTO
157 Full Members (Governments)
6 Associate Members (non sovereign territories)
480 Affiliate Members (non-gove...
UNWTO Blueprint
5
6
culture
environment
labor
aviationtrade
health
safety & security
UNWTO in the UN System
International Tourism and its impact
The resilience of tourism
-6
-5
-4
-3
-2
-1
0
1
2
3
4
5
6
7
8
9
10
11
'90/89
'91/90
'92/91
'93/92
'94/93
'95/94
'96/95
'97...
International Tourism
Trends
International Tourist Arrivals
International Tourist Arrivals, monthly evolution
ange) World (million)
Source: World Touri...
Annual growth of intl. tourists arrivals by region
Diversification of destinations
World's Top Tourism Destinations by International Tourist Arrivals
World World World World...
Diversification of outbound markets
China is the world’s top
tourism source market
From the BRICs:
Russia, China, and Braz...
Tourism Towards
2030:
Forecast
Intl. Tourist Arrivals to reach 1.8 billion by 2030
1.4 bn
1.8 bn
1 bn
Source: World Tourism Organization (UNWTO)
Internat...
Tourism towards 2030
million
additional
international
tourist arrivals per
year
2. Sustainability
and ethics
1. Competitiveness
and quality
UNWTO programme of work
Key priorities
• Promoting safe and se...
Safe and Seamless Travel: Visa facilitation
Openness benefits:
- Tourism arrivals
- Doing business, trade and
investment a...
Safe and Seamless Travel: Tourism Visa Openness
Index 2015
Safe and Seamless Travel: Air connectivity
Over half of all international tourists
use air transportion
Taxation; Market a...
Enhancing security Enabling travelling
It is a global challenge that requires a global response
Tourism administrations sh...
Enhancing the role of technology and innovation in
tourism
Changing consumer behaviours
New business models (“sharing econ...
Enhancing the role of technology and innovation in
tourism
UNWTO has been working from different angles:
• Discussion pape...
UN GA resolution recognizes the contribution of
sustainable tourism to poverty eradication,
community development and the ...
Sustainable tourism for development
Agenda 21 Rio+10
Marrakesh
Process 2003-
2011
Rio+20 New SDG
Adoption of a 10-year fra...
Post-2015 Development Agenda: SDGs
SDGs and Tourism
Target 8.9 - “devise and implement policies to
promote sustainable tourism which creates jobs,
promotes l...
2017 - International Year of Sustainable Tourism
for Development
• Economic growth
• Job creation, entrepreneurship and in...
Mainstreaming tourism in the global agenda
UNWTO/WTTC Open Letter on Travel and Tourism
Thank you!
Márcio Favilla
Executive Director for
Operational Programmes
and Institutional Relations
UNWTO
A sustainable tourism industry – is it possible?
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A sustainable tourism industry – is it possible?

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A sustainable tourism industry – is it possible?

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A sustainable tourism industry – is it possible?

  1. 1. Sustainable Tourism: a global priority Márcio Favilla Executive Director for Operational Programmes and Institutional Relations UNWTO 17 March 2016 Gothenburg, Sweden
  2. 2. Contents • About UNWTO • Tourism trends • Forecast 2030 • UNWTO work and priorities
  3. 3. About UNWTO 157 Full Members (Governments) 6 Associate Members (non sovereign territories) 480 Affiliate Members (non-governmental) 2 Observers (Holy See and Palestine) UN specialized agency responsible for the promotion of tourism as a tool for economic growth, inclusive development and environmental sustainability
  4. 4. UNWTO Blueprint
  5. 5. 5
  6. 6. 6 culture environment labor aviationtrade health safety & security UNWTO in the UN System
  7. 7. International Tourism and its impact
  8. 8. The resilience of tourism -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 '90/89 '91/90 '92/91 '93/92 '94/93 '95/94 '96/95 '97/96 '98/97 '99/98 '00/99 '01/00 '02/01 '03/02 '04/03 '05/04 '06/05 '07/06 '08/07 '09/08 '10/09 '11*/10 %changeoverpreviousyear International tourist arrivals International tourism receipts (local currencies, constant prices) 9/11, SARS, economic downturn: receipts more affected ‘Great recession’ : receipts more affected and slower to recover
  9. 9. International Tourism Trends
  10. 10. International Tourist Arrivals International Tourist Arrivals, monthly evolution ange) World (million) Source: World Tourism Organization (UNWTO) © 50 60 70 80 90 100 110 120 130 140 1 2 3 4 5 6 7 8 9 10 11 12 2011 2012 2013 2014 2015*
  11. 11. Annual growth of intl. tourists arrivals by region
  12. 12. Diversification of destinations World's Top Tourism Destinations by International Tourist Arrivals World World World World World Rank 1950 Share 1980 Share 1995 Share 2010 Share 2013 Share 1 United States France France France France 2 Canada United States United States United States United States 3 Italy 71% Spain 40% Spain 36% China 31% Spain 29% 4 France Italy Italy Spain China 5 Switzerland Austria United Kingdom Italy Italy 6 Ireland Mexico Mexico United Kingdom Turkey 7 Austria Canada China Turkey Germany 8 Spain 17% United Kingdom 20% Poland 18% Germany 14% United Kingdom 14% 9 Germany Germany Austria Malaysia Russian Federation 10 United Kingdom Switzerland Canada Mexico Thailand 11 Norway Yugoslav SFR Germany Austria Malaysia 12 Argentina Poland Hungary Ukraine Hong Kong (China) 13 Mexico 9% Former U.S.S.R. 10% Greece 11% Russian Federation11% Austria 12% 14 Netherlands Former Czechoslovakia Russian Federation Hong Kong (China) Ukraine 15 Denmark Hungary Malaysia Canada Mexico Others 3% Others 30% Others 35% Others 45% Others 45% Total 25 million 277 million 527 million 948 million 1087 million Source: World Tourism Organization (UNWTO) ©
  13. 13. Diversification of outbound markets China is the world’s top tourism source market From the BRICs: Russia, China, and Brazil are in the top 10 CIVETs MIST MINT ASEAN
  14. 14. Tourism Towards 2030: Forecast
  15. 15. Intl. Tourist Arrivals to reach 1.8 billion by 2030 1.4 bn 1.8 bn 1 bn Source: World Tourism Organization (UNWTO) International tourism, World International Tourist Arrivals, million 0 250 500 750 1,000 1,250 1,500 1,750 2,000 1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030
  16. 16. Tourism towards 2030 million additional international tourist arrivals per year
  17. 17. 2. Sustainability and ethics 1. Competitiveness and quality UNWTO programme of work Key priorities • Promoting safe and seamless travel • Enhancing the role of technology and innovation in tourism • Embracing the sustainability agenda • Mainstreaming tourism in the global agenda
  18. 18. Safe and Seamless Travel: Visa facilitation Openness benefits: - Tourism arrivals - Doing business, trade and investment and infrastructure development - Attracting and retaining talent Areas of opportunity: - The establishment of regional agreements - Improvement of the delivery of information - Facilitation of current processes; - Differentiation of treatment to facilitate tourist travel - The implementation of smart visa programmes, e.g eVisa
  19. 19. Safe and Seamless Travel: Tourism Visa Openness Index 2015
  20. 20. Safe and Seamless Travel: Air connectivity Over half of all international tourists use air transportion Taxation; Market access; CO2 emissions; Regulations; Infrastructure development; Consumer protection… Issues to be addressed To promote a closer collaboration Transport and Tourism Policies
  21. 21. Enhancing security Enabling travelling It is a global challenge that requires a global response Tourism administrations should be part of national security planning Safe and Seamless Travel: Security
  22. 22. Enhancing the role of technology and innovation in tourism Changing consumer behaviours New business models (“sharing economy”) Innovation and new opportunities How to adapt to these changes?
  23. 23. Enhancing the role of technology and innovation in tourism UNWTO has been working from different angles: • Discussion paper • Events and sharing experiences • Collaboration with new businesses Promoting innovation, whilst ensuring a level playing field, consumer safety and the best possible consumer experience.
  24. 24. UN GA resolution recognizes the contribution of sustainable tourism to poverty eradication, community development and the protection of biodiversity. The resolution calls on the UN to promote sustainable tourism as a tool for achieving global development goals. Sustainable tourism for development
  25. 25. Sustainable tourism for development Agenda 21 Rio+10 Marrakesh Process 2003- 2011 Rio+20 New SDG Adoption of a 10-year framework of programme (10YFP) on Sustainable Consumption and Production (SCP); in 2014, appointment of UNWTO has lead partner for tourism International Year of Sustainable Tourism for Development Rio de Janeiro 1992 Johannesburg 2002 Marrakesh 2003-2011 Rio de Janeiro 2012 New York 2015 2017
  26. 26. Post-2015 Development Agenda: SDGs
  27. 27. SDGs and Tourism Target 8.9 - “devise and implement policies to promote sustainable tourism which creates jobs, promotes local culture and products”. Target 12.b - “develop and implement tools for monitor sustainable development impacts for sustainable tourism which creates jobs, promotes local culture and products” Target 14.7 - “increase the economic benefits to SIDS and LDCs from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism”
  28. 28. 2017 - International Year of Sustainable Tourism for Development • Economic growth • Job creation, entrepreneurship and inclusiveness • Environmental preservation and effective resource management • The promotion and protection of cultural values and heritage • Cultural diversity, mutual understanding and peace UNWTO designated as lead, tackling advocacy, public awareness, policy, knowledge creation/dissemination, CSR
  29. 29. Mainstreaming tourism in the global agenda
  30. 30. UNWTO/WTTC Open Letter on Travel and Tourism
  31. 31. Thank you! Márcio Favilla Executive Director for Operational Programmes and Institutional Relations UNWTO

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