1.2. Ozon for ECR Conference
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History of Ozon in Russia and how to make a joint business case
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1.2. Ozon for ECR Conference
- 3. 3 Share of E-Commerce in Russian Retail 4.1%
- 4. 4 Russian e-commerce market demonstrates robust growth… 365 474 623 772 876 2012 2013 2014 2015 2016 Total internet retail market’s volume, RUB bln Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources Share in total retail market 2.4% 2.8% 3.3% 3.9% 4.1%
- 6. 6
- 7. 7 OZON.ru strategic focus Competitive price Convenient Personal approach All you need Trust Choose
- 9. 9 Number of visitors in 2016 800 000 per day Number of registered shoppers 18 528 000
- 10. 10 2,1% 2,6% Conversion rate has doubled within 2 years 3,3% 1,3% 1,7% 1,9% 1,9% 2,3% 2,2% 1,9% 2,2% 2,4% 2,9% 2,8%
- 12. 12 Leader in a range of assortment 4,270,000 SKUs Zoo & Food 25,000 Home Decor 144,000 Moms & Kids 98,000 Electronics 21,000 Sport 32,000 Apparel 122,000 Health&Beauty 36,000 Books 3.2 mln Music 38,000 Antique 23,000 Movie 15,000 Soft 4,000
- 13. 13 2016 sales split – categories Share of Net Sales YoY Total Net Sales growth 20% 25% 25% 15% 12% 6% 5% 4% 4% 1% 3% Books Electronics Home decor Moms&kids Health&beauty Apparel Sport Zoo&Food Antique Soft, music&movie 1600 Suppliers 300 new (2016)
- 14. 14 700 000 Items are reviewed daily 89competitors Very dynamic competitive pricing strategy
- 16. 16 Developed infrastructure Center Siberia and the Far East South Kazan cluster Ekaterinburg cluster Northwest Saint Petersburg Moscow Tver 10,000 m2 5 sorting centers 42,000 m2 warehouse in Tver 6,800 m2 warehouse in Ekat 3,500 m2 warehouse in Kazan
- 17. 17 30% of Russians can enjoy next day delivery Yekaterinburg Chelyabinsk Perm Kazan St. Petersburg Samara Togliatti
- 23. • Старт сотрудничества – июль 2016 • 147 sku – алкогольные напитки • 94 sku – товары для вейпинга (электронные сигареты и жидкости к ним)
- 24. Схема работы OZON.ru + Бристоль Вы можете забрать свой заказ только в выбранном Вами при оформлении заказа магазине, в любое удобное для Вас время, с 8.00 до 22.00. Подтверждение заказа Оператор подтверждает Ваш заказ по телефону Как оформить заказ Добавьте товары в корзину и нажмите «Перейти к оформлению» Выберите магазин, из которого хотите забрать заказ
- 25. 25 SPASIBO