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1
OZON.ru Brief
January 2017
2
OZON.ru
and E-Commerce
Market
3
Share of E-Commerce in Russian Retail
4.1%
4
Russian e-commerce market demonstrates robust
growth…
365
474
623
772
876
2012 2013 2014 2015 2016
Total internet retail...
5
OZON.ru
story
6
7
OZON.ru strategic focus
Competitive
price
Convenient
Personal
approach
All you
need
Trust
Choose
8
OZON.ru
Customers
9
Number of visitors in 2016
800 000 per day
Number of registered shoppers
18 528 000
10
2,1%
2,6%
Conversion rate has doubled within 2 years
3,3%
1,3%
1,7% 1,9%
1,9%
2,3%
2,2%
1,9%
2,2% 2,4%
2,9%
2,8%
11
OZON.ru
Assortment
12
Leader in a range of assortment 4,270,000 SKUs
Zoo & Food
25,000
Home Decor
144,000
Moms & Kids
98,000
Electronics
21,0...
13
2016 sales split – categories
Share of Net Sales
YoY Total Net
Sales growth
20%
25%
25%
15%
12%
6%
5%
4%
4%
1% 3%
Books...
14
700 000
Items are reviewed daily
89competitors
Very dynamic competitive pricing strategy
15
OZON.ru
Infrastructure
16
Developed infrastructure
Center
Siberia and the Far East
South
Kazan
cluster
Ekaterinburg
cluster
Northwest
Saint Peter...
17
30% of Russians can enjoy next day delivery
Yekaterinburg Chelyabinsk Perm Kazan
St. Petersburg Samara Togliatti
18
OZON.ru
Trade
UPGRADE
4,100,000
товаров
в ассортименте
1,000поставщиков
100партнеров
4,100,000
товаров
в ассортименте
1,000поставщиков
100партнеров
21
OZON.ru
Бристоль
• Старт сотрудничества –
июль 2016
• 147 sku – алкогольные
напитки
• 94 sku – товары для
вейпинга (электронные
сигареты и ...
Схема работы OZON.ru + Бристоль
Вы можете забрать свой заказ только в выбранном Вами при
оформлении заказа магазине, в люб...
25
SPASIBO
1.2. Ozon for ECR Conference
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1.2. Ozon for ECR Conference

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History of Ozon in Russia and how to make a joint business case

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1.2. Ozon for ECR Conference

  1. 1. 1 OZON.ru Brief January 2017
  2. 2. 2 OZON.ru and E-Commerce Market
  3. 3. 3 Share of E-Commerce in Russian Retail 4.1%
  4. 4. 4 Russian e-commerce market demonstrates robust growth… 365 474 623 772 876 2012 2013 2014 2015 2016 Total internet retail market’s volume, RUB bln Source: Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources Share in total retail market 2.4% 2.8% 3.3% 3.9% 4.1%
  5. 5. 5 OZON.ru story
  6. 6. 6
  7. 7. 7 OZON.ru strategic focus Competitive price Convenient Personal approach All you need Trust Choose
  8. 8. 8 OZON.ru Customers
  9. 9. 9 Number of visitors in 2016 800 000 per day Number of registered shoppers 18 528 000
  10. 10. 10 2,1% 2,6% Conversion rate has doubled within 2 years 3,3% 1,3% 1,7% 1,9% 1,9% 2,3% 2,2% 1,9% 2,2% 2,4% 2,9% 2,8%
  11. 11. 11 OZON.ru Assortment
  12. 12. 12 Leader in a range of assortment 4,270,000 SKUs Zoo & Food 25,000 Home Decor 144,000 Moms & Kids 98,000 Electronics 21,000 Sport 32,000 Apparel 122,000 Health&Beauty 36,000 Books 3.2 mln Music 38,000 Antique 23,000 Movie 15,000 Soft 4,000
  13. 13. 13 2016 sales split – categories Share of Net Sales YoY Total Net Sales growth 20% 25% 25% 15% 12% 6% 5% 4% 4% 1% 3% Books Electronics Home decor Moms&kids Health&beauty Apparel Sport Zoo&Food Antique Soft, music&movie 1600 Suppliers 300 new (2016)
  14. 14. 14 700 000 Items are reviewed daily 89competitors Very dynamic competitive pricing strategy
  15. 15. 15 OZON.ru Infrastructure
  16. 16. 16 Developed infrastructure Center Siberia and the Far East South Kazan cluster Ekaterinburg cluster Northwest Saint Petersburg Moscow Tver 10,000 m2 5 sorting centers 42,000 m2 warehouse in Tver 6,800 m2 warehouse in Ekat 3,500 m2 warehouse in Kazan
  17. 17. 17 30% of Russians can enjoy next day delivery Yekaterinburg Chelyabinsk Perm Kazan St. Petersburg Samara Togliatti
  18. 18. 18 OZON.ru Trade UPGRADE
  19. 19. 4,100,000 товаров в ассортименте 1,000поставщиков 100партнеров
  20. 20. 4,100,000 товаров в ассортименте 1,000поставщиков 100партнеров
  21. 21. 21 OZON.ru Бристоль
  22. 22. • Старт сотрудничества – июль 2016 • 147 sku – алкогольные напитки • 94 sku – товары для вейпинга (электронные сигареты и жидкости к ним)
  23. 23. Схема работы OZON.ru + Бристоль Вы можете забрать свой заказ только в выбранном Вами при оформлении заказа магазине, в любое удобное для Вас время, с 8.00 до 22.00. Подтверждение заказа Оператор подтверждает Ваш заказ по телефону Как оформить заказ Добавьте товары в корзину и нажмите «Перейти к оформлению» Выберите магазин, из которого хотите забрать заказ
  24. 24. 25 SPASIBO

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