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Finding therightlocpartner lionbridge-slideshare-020118


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how to find the right localization partner

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Finding therightlocpartner lionbridge-slideshare-020118

  1. 1. How to Find the Right Localization Partner Based on what your organization needs first and foremost
  2. 2. Think About What You Need If you’re looking to expand into other markets, your content must appeal just the same as it would to your local audience. This means you’ll need to localize all digital content. That includes not just your website, but also videos, mobile apps, infographics, illustrations, specialty graphics, eBooks, and other digital documents. At this point, finding the perfect partner to accommodate all of these needs may seem impossible—but it isn’t if you know what services to look for. The following slides help break down capabilities based on the type of work you need. We hope it helps narrow down your options so you can focus on the rest of your to-do list. 02
  3. 3. 03 Translation If they can’t read it, they won’t buy it. Turning your words into a language your customers understand is critical to the success of your product or service.
  4. 4. 04 FIND A PARTNER THAT offers advanced technology solutions to streamline the translation process, track translation orders, and enhance productivity. If you prefer to have all technology provided by your language service provider (LSP), look for one that offers fully outsourced solutions for accurate, culturally-relevant translations delivered by a self-service, cloud-based model to save time and money without sacrificing quality or customer service. If you want to manage some technology yourself, but integrate with an LSP for the rest, you may prefer a partner with a suite of managed language services for a customized, hands-on approach. If you already own or plan to purchase the technology, consider how much time you can commit to managing the production process and managing any technology you bring on board. Then partner with an organization that understands your needs and can support your level of involvement. Or, more specifically:
  5. 5. 05 Transcreation Although it may not be so obvious, transcreation differs from translation in many ways. Perhaps most important to understand is that transcreation moves beyond direct translation of source content to generate the same emotional response as intended in the source language, evoking locally relevant engagement. Find a partner that: Is equipped with language expertise and a global operating model that supports all markets, providing guidance on content strategy and creation. Can collaborate with your creative agencies, in-country teams, and brand managers to ensure transcreated content maintains the original messaging intent.
  6. 6. Video & Localization In this everchanging world of digital media, video is soon-to-be king. As such, it’s increasingly important to produce and localize customized video content that resonates with local cultures. Find a partner that: Is well-versed in cultural nuances and can advise you on how to adapt your message so that it works well everywhere. Can produce local-centric videos that will successfully communicate your message within specific locales, efficiently and cost-effectively —without a lot of re-editing, which costs you money. Offers a full suite of global video production services and translation and localization services. 06
  7. 7. A recent survey found that more than half of global consumers only buy products from apps that provide them with information in their own language, thus app localization can result in a 148% increase in downloads per country. Mobile Apps As you’re probably aware, the mobile application marketplace is booming. Successful app localization requires two important skill sets: Understanding the complexities of the languages you’re going to use A solid grounding in the technical issues involved 1 2 07
  8. 8. 08 FIND A PARTNER THAT Has a deep understanding of both the language and technical sides of app localization. Can thoroughly strategize and analyze who your target audience is and identify its cultural requirements, including languages. Can not only help localize the language, but also test apps on local devices with a worldwide network of native speakers.
  9. 9. 09 Advanced Artificial Intelligence (AI) The future belongs to those who have the data. Cutting edge technologies like AI, ML, NMT, and predictive analytics require massive amounts of high-quality training data and actionable user experience feedback on a global scale to make their solutions more natural, accurate, relevant, and intuitive. Find a partner that: Has capabilities to overcome these significant challenges with linguistic and data operations that generate high-quality global data to train the systems. Combines technology with global user experience testing, gathering feedback to continually improve on the human experience with intelligent systems, and scalable, complete global coverage.
  10. 10. Download our whitepaper, The Strategic Shift: Localization’s Fast Track to Driving Greater Business Value, to learn more about how linguistic technologies can help make your localization strategy an essential component of revenue. Invest In A One-Stop Shop Finding a partner able to offer all these services under one roof vastly streamlines your localization process, saving time, resources, and budget to focus on what’s most important to you. 10
  11. 11. Why Lionbridge? Lionbridge enables more than 800 world-leading brands to increase market share, speed product adoption and effectively engage customer in local markets worldwide. We provide technical documentation, labor time, warranty and service information development and validation, training development, engineering services, translation, and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 28 countries. LEARN MORE AT LIONBRIDGE.COM © 2018 Lionbridge. All Rights Reserved.