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RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
OF EFFECTIVE SOCIAL MEDIA
6 KEY ELEMENTS
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Benin,West Africa
Benin,West Africa
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com
OF EFFECTIVE SOCIAL MEDIA
6 KEY ELEMENTS
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
@schoolmktg
#RWPC
3 KEYSOCIAL MEDIA PRINCIPLES
1
KNOW  YOUR  AUDIENCE’S  .  .  .  
NEEDS,  PROBLEMS,  PAINS,  
FRUSTRATIONS  and  FEARS  ?
1
2
It  is  SOCIAL  media.  
Not  PROMOTIONAL  media.
2
3
IT’S  NOT  ABOUT  YOU.  
IT’S  ABOUT  THEM.
3
yourschoolmarketing.com/youtility
OF EFFECTIVE SOCIAL MEDIA
6 KEY ELEMENTS
What is the
opposite of being a
self-promoting, narcissistic
social media creator?
Being a
H-E-L-P-E-R!
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
The HUB of information

is your website
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
EDUCATE your audience
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
yourschoolmarketing.com/50
LEADERSHIP thoughts that inspire

those with whom you connect
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
yourschoolmarketing.com/hos
PROMOTE your school’s events
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
Provide EMOTIONAL content
that makes people laugh, cry
and emits passion
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
Be a RESOURCE by offering
content that is helpful to audience
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
36
37
38
pinterest.com/schoolmarketing
• The HUB of information is your website
• EDUCATE your audience with valuable content
• LEADERSHIP thoughts that inspire those with whom you connect
• PROMOTE your products, services, events and other business
• Provide EMOTIONAL content (laughter, tears, passion)
• Be a RESOURCE by offering content that is helpful to audience
6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA
H-E-L-P-E-R
Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)
Backpack of Social MediaTools
yourschoolmarketing.com/renweb
RandyVaughn
@schoolmktg
#RWPC
yourschoolmarketing.com

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Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)