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Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)

Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)

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Randy Vaughn - 6 Key Elements of Effective Social Media (RenWeb Power Conference 2015)

  1. 1. RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com OF EFFECTIVE SOCIAL MEDIA 6 KEY ELEMENTS
  2. 2. Benin,West Africa
  3. 3. Benin,West Africa
  4. 4. RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com OF EFFECTIVE SOCIAL MEDIA 6 KEY ELEMENTS
  5. 5. @schoolmktg #RWPC
  6. 6. 3 KEYSOCIAL MEDIA PRINCIPLES
  7. 7. 1
  8. 8. KNOW  YOUR  AUDIENCE’S  .  .  .   NEEDS,  PROBLEMS,  PAINS,   FRUSTRATIONS  and  FEARS  ? 1
  9. 9. 2
  10. 10. It  is  SOCIAL  media.   Not  PROMOTIONAL  media. 2
  11. 11. 3
  12. 12. IT’S  NOT  ABOUT  YOU.   IT’S  ABOUT  THEM. 3
  13. 13. yourschoolmarketing.com/youtility
  14. 14. OF EFFECTIVE SOCIAL MEDIA 6 KEY ELEMENTS
  15. 15. What is the opposite of being a self-promoting, narcissistic social media creator?
  16. 16. Being a H-E-L-P-E-R!
  17. 17. The HUB of information
 is your website 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  18. 18. EDUCATE your audience 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  19. 19. yourschoolmarketing.com/50
  20. 20. LEADERSHIP thoughts that inspire
 those with whom you connect 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  21. 21. yourschoolmarketing.com/hos
  22. 22. PROMOTE your school’s events 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  23. 23. Provide EMOTIONAL content that makes people laugh, cry and emits passion 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  24. 24. Be a RESOURCE by offering content that is helpful to audience 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  25. 25. 36
  26. 26. 37
  27. 27. 38
  28. 28. pinterest.com/schoolmarketing
  29. 29. • The HUB of information is your website • EDUCATE your audience with valuable content • LEADERSHIP thoughts that inspire those with whom you connect • PROMOTE your products, services, events and other business • Provide EMOTIONAL content (laughter, tears, passion) • Be a RESOURCE by offering content that is helpful to audience 6 KEY ELEMENTS OF EFFECTIVE SOCIAL MEDIA H-E-L-P-E-R
  30. 30. Backpack of Social MediaTools yourschoolmarketing.com/renweb RandyVaughn @schoolmktg #RWPC yourschoolmarketing.com

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