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© Kevin Popović 2016. Developed for ZIP Idea Lab
The Idea Lab helps people solve their problems
using Design Thinking and other creative problem
solving tools.
© Kevin Pop...
We help the people in our SDSU community –
people, teams and organizations - on campus and
afar.
© Kevin Popović 2016. Dev...
We teach others through social media, lectures,
articles, mentoring, workshops, projects and
special events.
© Kevin Popov...
Creativity + Innovation
Rules for Design Thinking
© Kevin Popović 2016. Developed for ZIP Idea Lab
Encourage Wild Ideas!
© Kevin Popović 2016. Developed for ZIP Idea Lab
Be Visual!
© Kevin Popović 2016. Developed for ZIP Idea Lab
One Conversation At A
Time!© Kevin Popović 2016. Developed for ZIP Idea Lab
Think User-Centric!
© Kevin Popović 2016. Developed for ZIP Idea Lab
Defer Judgment!
© Kevin Popović 2016. Developed for ZIP Idea Lab
Stay Focused!
© Kevin Popović 2016. Developed for ZIP Idea Lab
Build on the Ideas of
others!© Kevin Popović 2016. Developed for ZIP Idea Lab
Go for Quantity!
© Kevin Popović 2016. Developed for ZIP Idea Lab
Have Fun!
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for San Diego State University
Find a partner.
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Problem Statement: How might we…
(insert problem statement)
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Interview Your Partner
© Kevin Popović 2016. Developed for San Diego State University
What did you learn about doing interviews?
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Interview Your Partner - Dig Deeper
© Kevin Popović 2016. Developed for San Diego State University
What did you learn about digging deeper?
© Kevin Popović 2016. Developed for San Diego State University
Develop an Empathy Map for your partner.
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Synthesize What You Have Learned
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Reframe The Problem Statement
© Kevin Popović 2016. Developed for San Diego State University
Did you improve your problem statement?
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Visual Thinking of How to Solve Needs
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Visual Thinking of How to Solve Needs
© Kevin Popović 2016. Developed for San Diego State University
Show Your Work
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Gather Feedback on Your Concepts
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Reflect and Iterate Your Concept
© Kevin Popović 2016. Developed for San Diego State University
Show Your Work
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Develop a Prototype
© Kevin Popović 2016. Developed for San Diego State University
Show Your Work
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Gather Feedback
© Kevin Popović 2016. Developed for San Diego State University
© Kevin Popović 2016. Developed for San Diego State University
Share What You Have Created
With Your Team
Process review + intro to
tools© Kevin Popović 2016. Developed for ZIP Idea Lab
Intro to Design Thinking
© Kevin Popović 2016. Developed for ZIP Idea Lab
“Design thinking refers to design-specific cognitive
activities that designers apply during the process of
designing.”
- W...
“A methodology for innovation that combines
creative and analytical approaches and requires
collaboration across disciplin...
“Design thinking can be described as a discipline that uses
the designer’s sensibility and methods to match people’s
needs...
“Design Thinking with SAP is a unique approach to
problem finding and problem solving with a focus on
human meaning and em...
“Planned thinking, based on what we have learned
from other thinkers.”
- Kevin Popovic
© Kevin Popović 2016. Developed for...
Applications for Design Thinking
• Innovate Products
• Ideate Services
• Help People
• Solve Problems
• Make Change
Design Thinking: A Fruitful Concept for IT
Development?
• How design thinking can help to enhance the
innovativeness in IT...
• “Most outsiders see design as an applied
art, as having to do with aesthetics, unlike a
solid profession unto itself, wi...
• Design intends to offer a very concrete
solution to a complex problem that is socially
highly ambiguous and hence neithe...
• People in design have developed problem
solving skills that allow them to deal with
such kind of problems successfully.
...
• Solving wicked problems does not acquire
the analytical inductive/deductive scheme
pursued in science that follows an lo...
• Designers have to deal with problems
pragmatically and come up with solutions in
much shorter periods of time than
scien...
• Design thinking is always an interplay
between diverging exploration of problem
and solution space and converging
proces...
Design thinking can be characterized as:
• Exploring the problem space
• Exploring the solution space
• Iterative alignmen...
Exploring the problem space:
• Design thinking acquires an intuitive (not
fully verbalized) understanding
• Observing exem...
Exploring the solution space:
• Design thinking asks for a great number of
alternative ideas in parallel
• Elaborates them...
Iterative alignment of both spaces:
• Representatives of ideas and concepts
facilitate communication not only in the
desig...
• Design thinking engenders a system of
checks and balances to ensure that the
conclusive solution will be both innovative...
Design Thinking as a Complementary Approach
• The thinking of IT engineers is mainly
influenced by the deductive-rationali...
The idea behind applying design thinking
to IT development asks for setting up
a complementary thinking style, which
exten...
A comprehensive meta-disciplinary concept
that broadens disciplinary reasoning and helps
until a problem has been defined ...
© Kevin Popović 2016.
d. School | Hasso Plattner Institute of Design at Stanford
Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016.
Empathy is the ability to understand
and share the feelings of another.
Developed for ZIP Idea Lab
Tools > Observation
• View users in context
• In addition to interviews
• Looking for disconnects, workarounds
• Documenta...
Tools > Engage
• Different than interviewing
• More of a conversation
• Start with questions, follow the conversation
• Lo...
Tools > Empathy Maps
• Collaborative tool to gain deeper insight
• Like a persona, can represent a group or
segment
• Imme...
Key Points
• Garbage in, garbage out
• If you don’t believe these will make a
difference they won’t
• If you’re not the ri...
Questions & answers
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016.
When we speak of “define” in this context, we
speak of framing the right problem.
Developed for ZIP ...
• The Define mode of the design process is all about
bringing clarity and focus to the design space.
• To define the chall...
• The goal of the Define mode is to craft a meaningful
and actionable problem statement.
• A guiding statement that focuse...
A good problem statement is one that:
• Provides focus and frames the problem
• Inspires your team
• Informs criteria for ...
Tools > Taking A Stand
• Define your individual Problem Statement
• Specifically stating the meaningful challenge you have...
Tools > KISS (Keep it simple, stupid)
• Developed by US Navy
• Most things work best in their simplest form
• Simplicity i...
Tools > Changing Perspectives
• Develop the problem statement from multiple
perspectives
• Get instant insight on new, ove...
Key Points
• Define is critical, generates the problem statement
• It defines the right challenge to address
• Crafting a ...
Questions & answers
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016.
Ideate is the mode of the design process in which
you concentrate on idea generation.
Developed for ...
• You ideate in order to transition from identifying
problems to creating solutions for your users.
• Chance to combine th...
Various forms of ideation are leveraged to:
• Step beyond obvious solutions and thus increase the
innovation potential of ...
• Create fluency (volume) and flexibility (variety) in your
innovation options
• Get obvious solutions out of your heads, ...
How to Ideate:
• Combining your conscious and unconscious mind,
and rational thoughts with imagination.
• Adding constrain...
Tools > Wishing
• Asking for the impossible and then brainstorm ways
to make it, or at least version of it, possible.
• Ma...
Tools > Mind Mapping
• An effective way of getting info in and out of your brain
• A creative and logical means of note-ta...
Tools > Future Casting
• Imagining the future for the people you are advocating
for, as well as the people impacted by thi...
The five essential characteristics of Mind Mapping:
• The main idea, subject or focus is a central image.
• main themes ra...
Tools > Sketching
• Converts data into visually-driven thinking.
• That role of sketching will vary depending on the end-
...
Applications of Sketching
• Rapid Concept Development
• Basic Composition and Layout
• Client Communication and Approval
•...
Questions & answers
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016.
A prototype is an example of what
you are considering to build.
Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
• In the early stages of a project that question may be
broad – such as “do my users like to use a remote
control?”
• Crea...
• In later stages both your prototype and question may
get a little more refined.
• A later stage prototype for the remote...
• A prototype can be anything that a user can interact
with – be it a wall of post-it notes, a gadget you put
together, a ...
• To ideate and problem-solve
• To communicate
• To start a conversation
• To fail quickly and cheaply
• To test possibili...
• Prototyping is a crucial activity in innovation leadership
that is easily overlooked, underestimated or avoided.
© Kevin...
Easily overlooked:
• Once innovation leadership has a promising new idea,
the temptation is to go for a quick launch witho...
Easily underestimated:
• prototyping may look childish, misconstrued as a playful
activity without business benefits.
• Ea...
Easily avoided:
• Avoid the pain or loss of face often associated with
failure – and we will fail a lot during prototyping...
Tools > Arts & Crafts
• Develop visual prototype based on hypothesis utilizing
arts & crafts materials.
© Kevin Popović 20...
Tools > Play-Doh
• As fun as you remember.
• If you'd ever thought about using electronic circuits for
things to light up,...
Tools > Shape-Lock
• Ultra-High Molecular Weight Low Temperature
Thermoplastic used to create mechanical prototypes
• Simi...
Tools> Brickify
• Partnership between modelling toys and digital
fabrication
• Save on the time it takes to 3D print an ob...
Tools> PopApp
• A free app for taking hand-drawn wireframes to
interactive prototypes
• All you need is a pencil and paper...
Key Points
• Start Building
• Don’t spend too long on one prototype
• ID a variable
• Build with the user in mind
• Build ...
Questions & answers
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016.
The Test mode is when you solicit feedback,
about the prototypes you have created, from your
users, ...
• For a physical object, ask people to take it with them
and use it within their normal routines.
• For an experience, try...
Testing will help you:
• To refine prototypes and solutions
• To learn more about your user
• To refine your Problem State...
Tools > Show Don’t Tell
• Put your prototype in the user’s hands. And don’t explain
everything (yet)
• Let your tester int...
Tools > Create User Experiences
• Create your prototypes and test them in context – in a way
that feels like an experience...
Tools > Compare and Contrast
• Bringing multiple prototypes to the field to test gives users
a basis for comparison, and c...
Tools > A/B Testing
• Different versions of a product are offered to customers
at the same time
• Observe the differences ...
Tools > Continuous User Testing
• Continuous deployment
• Similar to continuous delivery
• A process "whereby all code tha...
Tools > Pivot
• Structured course correction
• Designed to test a new fundamental hypothesis about
the product, strategy, ...
Key Points
• A rule of thumb: always prototype as if you know you’re
right, but test as if you know you’re wrong
• Testing...
Questions & answers
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
Project Planning
© Kevin Popović 2016. Developed for ZIP Idea Lab
HOW MIGHT WE…
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016.
How might we… use Design Thinking
to solve our team’s problem?
Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
Exercise > Develop a Project Plan
• Start with Empathy: What tools would ...
Team presentations
© Kevin Popović 2016. Developed for ZIP Idea Lab
Share your A-ha! Moment
© Kevin Popović 2016. Developed for ZIP Idea Lab
TEAM Mentoring
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
Exercise > Complete Approved Project Plan
• Each team assigned a Project ...
Questions & answers
© Kevin Popović 2016. Developed for ZIP Idea Lab
Thank you, everyone!
© Kevin Popović 2016. Developed for ZIP Idea Lab
© Kevin Popović 2016. Developed for ZIP Idea Lab
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
ZIP Idea Lab - Big Data Hack-a-thon
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ZIP Idea Lab - Big Data Hack-a-thon

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Developed by Kevin Popovic, Director ZIP Idea Lab at San Diego State University.

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ZIP Idea Lab - Big Data Hack-a-thon

  1. 1. © Kevin Popović 2016. Developed for ZIP Idea Lab
  2. 2. The Idea Lab helps people solve their problems using Design Thinking and other creative problem solving tools. © Kevin Popović 2016. Developed for ZIP Idea Lab
  3. 3. We help the people in our SDSU community – people, teams and organizations - on campus and afar. © Kevin Popović 2016. Developed for ZIP Idea Lab
  4. 4. We teach others through social media, lectures, articles, mentoring, workshops, projects and special events. © Kevin Popović 2016. Developed for ZIP Idea Lab
  5. 5. Creativity + Innovation
  6. 6. Rules for Design Thinking © Kevin Popović 2016. Developed for ZIP Idea Lab
  7. 7. Encourage Wild Ideas! © Kevin Popović 2016. Developed for ZIP Idea Lab
  8. 8. Be Visual! © Kevin Popović 2016. Developed for ZIP Idea Lab
  9. 9. One Conversation At A Time!© Kevin Popović 2016. Developed for ZIP Idea Lab
  10. 10. Think User-Centric! © Kevin Popović 2016. Developed for ZIP Idea Lab
  11. 11. Defer Judgment! © Kevin Popović 2016. Developed for ZIP Idea Lab
  12. 12. Stay Focused! © Kevin Popović 2016. Developed for ZIP Idea Lab
  13. 13. Build on the Ideas of others!© Kevin Popović 2016. Developed for ZIP Idea Lab
  14. 14. Go for Quantity! © Kevin Popović 2016. Developed for ZIP Idea Lab
  15. 15. Have Fun! © Kevin Popović 2016. Developed for ZIP Idea Lab
  16. 16. © Kevin Popović 2016. Developed for San Diego State University
  17. 17. Find a partner. © Kevin Popović 2016. Developed for San Diego State University
  18. 18. © Kevin Popović 2016. Developed for San Diego State University Problem Statement: How might we… (insert problem statement)
  19. 19. © Kevin Popović 2016. Developed for San Diego State University
  20. 20. © Kevin Popović 2016. Developed for San Diego State University
  21. 21. © Kevin Popović 2016. Developed for San Diego State University Interview Your Partner
  22. 22. © Kevin Popović 2016. Developed for San Diego State University What did you learn about doing interviews?
  23. 23. © Kevin Popović 2016. Developed for San Diego State University
  24. 24. © Kevin Popović 2016. Developed for San Diego State University Interview Your Partner - Dig Deeper
  25. 25. © Kevin Popović 2016. Developed for San Diego State University What did you learn about digging deeper?
  26. 26. © Kevin Popović 2016. Developed for San Diego State University Develop an Empathy Map for your partner.
  27. 27. © Kevin Popović 2016. Developed for San Diego State University
  28. 28. © Kevin Popović 2016. Developed for San Diego State University
  29. 29. © Kevin Popović 2016. Developed for San Diego State University Synthesize What You Have Learned
  30. 30. © Kevin Popović 2016. Developed for San Diego State University
  31. 31. © Kevin Popović 2016. Developed for San Diego State University Reframe The Problem Statement
  32. 32. © Kevin Popović 2016. Developed for San Diego State University Did you improve your problem statement?
  33. 33. © Kevin Popović 2016. Developed for San Diego State University
  34. 34. © Kevin Popović 2016. Developed for San Diego State University Visual Thinking of How to Solve Needs
  35. 35. © Kevin Popović 2016. Developed for San Diego State University
  36. 36. © Kevin Popović 2016. Developed for San Diego State University Visual Thinking of How to Solve Needs
  37. 37. © Kevin Popović 2016. Developed for San Diego State University Show Your Work
  38. 38. © Kevin Popović 2016. Developed for San Diego State University
  39. 39. © Kevin Popović 2016. Developed for San Diego State University Gather Feedback on Your Concepts
  40. 40. © Kevin Popović 2016. Developed for San Diego State University
  41. 41. © Kevin Popović 2016. Developed for San Diego State University Reflect and Iterate Your Concept
  42. 42. © Kevin Popović 2016. Developed for San Diego State University Show Your Work
  43. 43. © Kevin Popović 2016. Developed for San Diego State University
  44. 44. © Kevin Popović 2016. Developed for San Diego State University Develop a Prototype
  45. 45. © Kevin Popović 2016. Developed for San Diego State University Show Your Work
  46. 46. © Kevin Popović 2016. Developed for San Diego State University
  47. 47. © Kevin Popović 2016. Developed for San Diego State University Gather Feedback
  48. 48. © Kevin Popović 2016. Developed for San Diego State University
  49. 49. © Kevin Popović 2016. Developed for San Diego State University Share What You Have Created With Your Team
  50. 50. Process review + intro to tools© Kevin Popović 2016. Developed for ZIP Idea Lab
  51. 51. Intro to Design Thinking © Kevin Popović 2016. Developed for ZIP Idea Lab
  52. 52. “Design thinking refers to design-specific cognitive activities that designers apply during the process of designing.” - Wikipedia © Kevin Popović 2016. Developed for ZIP Idea Lab
  53. 53. “A methodology for innovation that combines creative and analytical approaches and requires collaboration across disciplines.” - D School at Stanford © Kevin Popović 2016. Developed for ZIP Idea Lab
  54. 54. “Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” - Tim Brown, Ideo © Kevin Popović 2016. Developed for ZIP Idea Lab
  55. 55. “Design Thinking with SAP is a unique approach to problem finding and problem solving with a focus on human meaning and empathy. - SAP © Kevin Popović 2016. Developed for ZIP Idea Lab
  56. 56. “Planned thinking, based on what we have learned from other thinkers.” - Kevin Popovic © Kevin Popović 2016. Developed for ZIP Idea Lab
  57. 57. Applications for Design Thinking • Innovate Products • Ideate Services • Help People • Solve Problems • Make Change
  58. 58. Design Thinking: A Fruitful Concept for IT Development? • How design thinking can help to enhance the innovativeness in IT development • Which individual and organizational factors facilitate or encourage this.
  59. 59. • “Most outsiders see design as an applied art, as having to do with aesthetics, unlike a solid profession unto itself, with technical knowledge, skills, and responsibilities to rely on. • Insiders to design, by contrast, talk of innovative ideas, coordinating the concerns of many disciplines, being advocates for users, and trying to balance social, political, cultural, and ecological considerations.”
  60. 60. • Design intends to offer a very concrete solution to a complex problem that is socially highly ambiguous and hence neither easy nor certain to comprehend. • Design problems thus – using a term by Horst Rittel – are close to wicked problems, blurred in character and not definitely definable (Rittel 1972).
  61. 61. • People in design have developed problem solving skills that allow them to deal with such kind of problems successfully. • This however calls for a dissimilar mode of thinking than taught in the curricula of the established sciences.
  62. 62. • Solving wicked problems does not acquire the analytical inductive/deductive scheme pursued in science that follows an logic to achieve knowledge about scientific truth. • Designers only strive for enhanced viability and novelty of products.
  63. 63. • Designers have to deal with problems pragmatically and come up with solutions in much shorter periods of time than scientists do. • Designers do not have the possibility to reduce the complexity of a problem because design problems are made up of multiple perspectives that finally decide about the solution’s viability.
  64. 64. • Design thinking is always an interplay between diverging exploration of problem and solution space and converging processes of synthesizing and selecting.
  65. 65. Design thinking can be characterized as: • Exploring the problem space • Exploring the solution space • Iterative alignment of both spaces
  66. 66. Exploring the problem space: • Design thinking acquires an intuitive (not fully verbalized) understanding • Observing exemplary use cases or scenarios, as opposed to formulating general hypotheses or theories regarding the problem • Synthesize this knowledge to point of views.
  67. 67. Exploring the solution space: • Design thinking asks for a great number of alternative ideas in parallel • Elaborates them with sketching and prototyping techniques • Ideas are being consciously transformed into tangible representatives.
  68. 68. Iterative alignment of both spaces: • Representatives of ideas and concepts facilitate communication not only in the design team, but with users, clients, experts. • Design thinking helps to keep in touch with the problem relevant environment • Use this information for refining and revising the chosen solution path(s).
  69. 69. • Design thinking engenders a system of checks and balances to ensure that the conclusive solution will be both innovative and suitable for the social system that the design problem addresses.
  70. 70. Design Thinking as a Complementary Approach • The thinking of IT engineers is mainly influenced by the deductive-rationalist approach as taught in mathematics and informatics. • Design thinking, by contrast, teaches to treat problems as wicked problems, thus more openly, with the purpose of embracing the blurred space of social ambiguity through which a successful design process should pass as well.
  71. 71. The idea behind applying design thinking to IT development asks for setting up a complementary thinking style, which extends the problem solving abilities of IT development teams with the purpose of making their outcomes more innovative.
  72. 72. A comprehensive meta-disciplinary concept that broadens disciplinary reasoning and helps until a problem has been defined precisely enough so that professional rationales and expert knowledge may suitably be applied.
  73. 73. © Kevin Popović 2016. d. School | Hasso Plattner Institute of Design at Stanford Developed for ZIP Idea Lab
  74. 74. © Kevin Popović 2016. Developed for ZIP Idea Lab
  75. 75. © Kevin Popović 2016. Empathy is the ability to understand and share the feelings of another. Developed for ZIP Idea Lab
  76. 76. Tools > Observation • View users in context • In addition to interviews • Looking for disconnects, workarounds • Documentation is critical to capture learning
  77. 77. Tools > Engage • Different than interviewing • More of a conversation • Start with questions, follow the conversation • Look for stories • Ask “why?” to uncover deeper meaning • Short can work as well as long
  78. 78. Tools > Empathy Maps • Collaborative tool to gain deeper insight • Like a persona, can represent a group or segment • Immerse yourself in a user’s environment • Helpful to elaborate on personas, capture behaviors from interviews, build a user story
  79. 79. Key Points • Garbage in, garbage out • If you don’t believe these will make a difference they won’t • If you’re not the right person on your team to develop this assign it to someone who is
  80. 80. Questions & answers © Kevin Popović 2016. Developed for ZIP Idea Lab
  81. 81. © Kevin Popović 2016. Developed for ZIP Idea Lab
  82. 82. © Kevin Popović 2016. When we speak of “define” in this context, we speak of framing the right problem. Developed for ZIP Idea Lab
  83. 83. • The Define mode of the design process is all about bringing clarity and focus to the design space. • To define the challenge you are assuming based on what you have learned • Making sense of what you have learned (so far) © Kevin Popović 2016. Developed for ZIP Idea Lab
  84. 84. • The goal of the Define mode is to craft a meaningful and actionable problem statement. • A guiding statement that focuses on insights and needs of a particular user. • Your Problem Statement defines the RIGHT challenge to address, based on your new understanding of people and the problem. © Kevin Popović 2016. Developed for ZIP Idea Lab
  85. 85. A good problem statement is one that: • Provides focus and frames the problem • Inspires your team • Informs criteria for evaluating competing ideas • Empowers your team to make decisions independently in parallel • Captures the hearts and minds of people you meet © Kevin Popović 2016. Developed for ZIP Idea Lab
  86. 86. Tools > Taking A Stand • Define your individual Problem Statement • Specifically stating the meaningful challenge you have identified and are taking on • Make sure its worthy and actionable • [Person / Group / Organization] needs a way to [Users Needs] surprisingly / because / but [insight] © Kevin Popović 2016. Developed for ZIP Idea Lab
  87. 87. Tools > KISS (Keep it simple, stupid) • Developed by US Navy • Most things work best in their simplest form • Simplicity is the goal, unnecessary complication is avoided • State the facts in their simplest terms, don’t duplicate • Reduce complex terms, break up sentences © Kevin Popović 2016. Developed for ZIP Idea Lab
  88. 88. Tools > Changing Perspectives • Develop the problem statement from multiple perspectives • Get instant insight on new, overlooked directions • Rewrite problem statement from different perspectives • Imaging how others would frame the problem • Compare and contrast for more insights © Kevin Popović 2016. Developed for ZIP Idea Lab
  89. 89. Key Points • Define is critical, generates the problem statement • It defines the right challenge to address • Crafting a more narrowly focused problem statement tends to yield both greater quantity and higher quality solutions when you are generating ideas • Synthesizes scattered findings into powerful insights © Kevin Popović 2016. Developed for ZIP Idea Lab
  90. 90. Questions & answers © Kevin Popović 2016. Developed for ZIP Idea Lab
  91. 91. © Kevin Popović 2016. Developed for ZIP Idea Lab
  92. 92. © Kevin Popović 2016. Ideate is the mode of the design process in which you concentrate on idea generation. Developed for ZIP Idea Lab
  93. 93. • You ideate in order to transition from identifying problems to creating solutions for your users. • Chance to combine the understanding you have of the problem space and people you are designing for with your imagination to generate solution concepts. • Pushing for a widest possible range of (divergent) ideas from which you can select, not simply finding a single, best solution. © Kevin Popović 2016. Developed for ZIP Idea Lab
  94. 94. Various forms of ideation are leveraged to: • Step beyond obvious solutions and thus increase the innovation potential of your solution set • Harness the collective perspectives and strengths of your teams • Uncover unexpected areas of exploration © Kevin Popović 2016. Developed for ZIP Idea Lab
  95. 95. • Create fluency (volume) and flexibility (variety) in your innovation options • Get obvious solutions out of your heads, and drive your team beyond them © Kevin Popović 2016. Developed for ZIP Idea Lab
  96. 96. How to Ideate: • Combining your conscious and unconscious mind, and rational thoughts with imagination. • Adding constraints, surrounding yourself with inspiring related materials, and embracing misunderstanding all allow you to reach further. © Kevin Popović 2016. Developed for ZIP Idea Lab
  97. 97. Tools > Wishing • Asking for the impossible and then brainstorm ways to make it, or at least version of it, possible. • Make lots of wishes (volume of ideas), make your wishes tangible (achievable) • Focus on the impossible wishes as stimuli, from multiple perspectives (role playing) © Kevin Popović 2016. Developed for ZIP Idea Lab
  98. 98. Tools > Mind Mapping • An effective way of getting info in and out of your brain • A creative and logical means of note-taking and note- making that literally "maps out" your ideas. • A structure that radiates from the center and use lines, symbols, words, color and images according to simple, brain-friendly concepts. © Kevin Popović 2016. Developed for ZIP Idea Lab
  99. 99. Tools > Future Casting • Imagining the future for the people you are advocating for, as well as the people impacted by this solution • Take what you know and improve on what it could do in the future • How will this change? Will it be better? What will it do? • Share your stories of what will come with others. Invite them to contribute to your story. © Kevin Popović 2016. Developed for ZIP Idea Lab
  100. 100. The five essential characteristics of Mind Mapping: • The main idea, subject or focus is a central image. • main themes radiate from central image as 'branches'. • The branches comprise a key image or key word drawn or printed on its associated line. • Topics of lesser importance are represented as 'twigs'. • The branches form a connected nodal structure. © Kevin Popović 2016. Developed for ZIP Idea Lab
  101. 101. Tools > Sketching • Converts data into visually-driven thinking. • That role of sketching will vary depending on the end- product being created. • Sketching can start loose, beginning with basic concepts. • Concepts can further be refined with detailed sketching. © Kevin Popović 2016. Developed for ZIP Idea Lab
  102. 102. Applications of Sketching • Rapid Concept Development • Basic Composition and Layout • Client Communication and Approval • Visual Exploration • Refining Visual Solutions. © Kevin Popović 2016. Developed for ZIP Idea Lab
  103. 103. Questions & answers © Kevin Popović 2016. Developed for ZIP Idea Lab
  104. 104. © Kevin Popović 2016. A prototype is an example of what you are considering to build. Developed for ZIP Idea Lab
  105. 105. © Kevin Popović 2016. Developed for ZIP Idea Lab
  106. 106. • In the early stages of a project that question may be broad – such as “do my users like to use a remote control?” • Create low-resolution prototypes that are quick and cheap to make (think minutes and cents) but can elicit (additional) useful feedback from users and colleagues. © Kevin Popović 2016. Developed for ZIP Idea Lab
  107. 107. • In later stages both your prototype and question may get a little more refined. • A later stage prototype for the remote controls that aims to find out: “do my users enjoy using a remote control with voice commands or visual commands”. © Kevin Popović 2016. Developed for ZIP Idea Lab
  108. 108. • A prototype can be anything that a user can interact with – be it a wall of post-it notes, a gadget you put together, a role-playing activity, or even a storyboard. • Bias is toward something a user can experience. • Having them role-play through a physical object / environment that you have created will likely bring out more emotions and responses © Kevin Popović 2016. Developed for ZIP Idea Lab
  109. 109. • To ideate and problem-solve • To communicate • To start a conversation • To fail quickly and cheaply • To test possibilities • To manage solution-building process © Kevin Popović 2016. Developed for ZIP Idea Lab
  110. 110. • Prototyping is a crucial activity in innovation leadership that is easily overlooked, underestimated or avoided. © Kevin Popović 2016. Developed for ZIP Idea Lab
  111. 111. Easily overlooked: • Once innovation leadership has a promising new idea, the temptation is to go for a quick launch without wasting any more time. • Time spent on prototyping provides ROI. • Insures innovative idea has greatly improved odds for success. © Kevin Popović 2016. Developed for ZIP Idea Lab
  112. 112. Easily underestimated: • prototyping may look childish, misconstrued as a playful activity without business benefits. • Early-stage prototyping ensures potential flaws are discovered early on, when they are not yet costly to repair. © Kevin Popović 2016. Developed for ZIP Idea Lab
  113. 113. Easily avoided: • Avoid the pain or loss of face often associated with failure – and we will fail a lot during prototyping. • Reframing failure as a starting point to learn and improve. • Will go a long way to overcoming the natural hesitation many of us feel towards failure. © Kevin Popović 2016. Developed for ZIP Idea Lab
  114. 114. Tools > Arts & Crafts • Develop visual prototype based on hypothesis utilizing arts & crafts materials. © Kevin Popović 2016. Developed for ZIP Idea Lab
  115. 115. Tools > Play-Doh • As fun as you remember. • If you'd ever thought about using electronic circuits for things to light up, move or do other things, then watch this. • Particularly interesting when you want to demonstrate or explore how products might respond to user interaction. © Kevin Popović 2016. Developed for ZIP Idea Lab
  116. 116. Tools > Shape-Lock • Ultra-High Molecular Weight Low Temperature Thermoplastic used to create mechanical prototypes • Similar to Nylon or Polypropylene in toughness • Does not need high temperatures or high pressures to form into useful shapes • hand-formed into shape at just 150º Fahrenheit © Kevin Popović 2016. Developed for ZIP Idea Lab
  117. 117. Tools> Brickify • Partnership between modelling toys and digital fabrication • Save on the time it takes to 3D print an object by automagically substituting select portions of your 3D model with standard building blocks © Kevin Popović 2016. Developed for ZIP Idea Lab
  118. 118. Tools> PopApp • A free app for taking hand-drawn wireframes to interactive prototypes • All you need is a pencil and paper and an idea: sketch out your page ideas, complete with the buttons, widgets and controls you have in mind. • Then add hot spots and links. © Kevin Popović 2016. Developed for ZIP Idea Lab
  119. 119. Key Points • Start Building • Don’t spend too long on one prototype • ID a variable • Build with the user in mind • Build for the audience © Kevin Popović 2016. Developed for ZIP Idea Lab
  120. 120. Questions & answers © Kevin Popović 2016. Developed for ZIP Idea Lab
  121. 121. © Kevin Popović 2016. Developed for ZIP Idea Lab
  122. 122. © Kevin Popović 2016. The Test mode is when you solicit feedback, about the prototypes you have created, from your users, and have another opportunity to gain empathy for the people you are serving. Developed for ZIP Idea Lab
  123. 123. • For a physical object, ask people to take it with them and use it within their normal routines. • For an experience, try to create a scenario in a location that would capture the real situation. • If testing a prototype in a real situation is not possible, frame a more realistic situation by having users take on a role or task when approaching your prototype. © Kevin Popović 2016. Developed for ZIP Idea Lab
  124. 124. Testing will help you: • To refine prototypes and solutions • To learn more about your user • To refine your Problem Statement © Kevin Popović 2016. Developed for ZIP Idea Lab
  125. 125. Tools > Show Don’t Tell • Put your prototype in the user’s hands. And don’t explain everything (yet) • Let your tester interpret the prototype • Watch how they use (and misuse!) what you have given them, and how they handle and interact with it; then listen to what they say about it, and the questions they have • Do not defend, just listen and ask questions © Kevin Popović 2016. Developed for ZIP Idea Lab
  126. 126. Tools > Create User Experiences • Create your prototypes and test them in context – in a way that feels like an experience that your user is reacting to, rather than an explanation that your user is evaluating. • If the software is used in a car, place the user in a car. • If the product is used at work, have the user test the product at work. © Kevin Popović 2016. Developed for ZIP Idea Lab
  127. 127. Tools > Compare and Contrast • Bringing multiple prototypes to the field to test gives users a basis for comparison, and comparisons often reveal latent needs. • Depending on the number of prototypes and users, consider alternating the versions that are provided to create a more accurate sample (sometimes the first product introduced sways one way or another). © Kevin Popović 2016. Developed for ZIP Idea Lab
  128. 128. Tools > A/B Testing • Different versions of a product are offered to customers at the same time • Observe the differences in behavior between the two groups • Measure the impact of each version on an actionable metric © Kevin Popović 2016. Developed for ZIP Idea Lab
  129. 129. Tools > Continuous User Testing • Continuous deployment • Similar to continuous delivery • A process "whereby all code that is written for an application is immediately deployed into production," which results in a reduction of cycle times. © Kevin Popović 2016. Developed for ZIP Idea Lab
  130. 130. Tools > Pivot • Structured course correction • Designed to test a new fundamental hypothesis about the product, strategy, and engine of growth • Think “Groupon” © Kevin Popović 2016. Developed for ZIP Idea Lab
  131. 131. Key Points • A rule of thumb: always prototype as if you know you’re right, but test as if you know you’re wrong • Testing is the chance to refine your solutions and make them better • Better to find fault here than in the classroom © Kevin Popović 2016. Developed for ZIP Idea Lab
  132. 132. Questions & answers © Kevin Popović 2016. Developed for ZIP Idea Lab
  133. 133. © Kevin Popović 2016. Developed for ZIP Idea Lab
  134. 134. Project Planning © Kevin Popović 2016. Developed for ZIP Idea Lab
  135. 135. HOW MIGHT WE… © Kevin Popović 2016. Developed for ZIP Idea Lab
  136. 136. © Kevin Popović 2016. How might we… use Design Thinking to solve our team’s problem? Developed for ZIP Idea Lab
  137. 137. © Kevin Popović 2016. Developed for ZIP Idea Lab Exercise > Develop a Project Plan • Start with Empathy: What tools would help gain an understanding of all the people involved. • How long would they take? Who is involved? What would they yield? • Map them out on a project plan. • Do the same for the rest of the steps.
  138. 138. Team presentations © Kevin Popović 2016. Developed for ZIP Idea Lab
  139. 139. Share your A-ha! Moment © Kevin Popović 2016. Developed for ZIP Idea Lab
  140. 140. TEAM Mentoring © Kevin Popović 2016. Developed for ZIP Idea Lab
  141. 141. © Kevin Popović 2016. Developed for ZIP Idea Lab Exercise > Complete Approved Project Plan • Each team assigned a Project Manager • Each Project Manager supported by the Director • Each team provide a project on Basecamp • Online support provided thru Dec. 8th 7pm. • Team presentations Friday, Dec. 2-4pm
  142. 142. Questions & answers © Kevin Popović 2016. Developed for ZIP Idea Lab
  143. 143. Thank you, everyone! © Kevin Popović 2016. Developed for ZIP Idea Lab
  144. 144. © Kevin Popović 2016. Developed for ZIP Idea Lab

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