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KARL SLUIS
ONE SIMPLE WORD THAT WILL CHANGE YOUR
DESIGN PROCESS FOREVER
NO.
YES!
Data Science at Scale
One-to-One Comparisons
Automatic Timeshifting
Deeper Demographic Data
Easy PDF Reports
NO.
Porting Old Features
Specific Client Requests
Some Good Ideas
Futuristic Features
WHY?
Focus on what users need
Make the most of limited time
Maintain momentum
Ship and get feedback
SAY NO
TO WHAT?
Minimum
Viable
Product
Cost / Benefit balance
Say, should we spend an extra three
weeks to port this feature that’s used
by 1% of our users?”
“
Should we prioritize this feature that
one major client has asked for, even
though it cheapens the experience of
our site ...
There’s this awesome feature we’ve
been dying to build for years. It’ll take
more than a month to build and we
haven’t put...
Someday!
1.
We will do it, someday!
It’s worth doing, but we’re limited by
manpower, and the task doesn’t block us
from shipping.
2...
1.
Acknowledge the value
of the idea
HOW TO SAY “NO”
2.
Illustrate a positive vision
for the future
HOW TO SAY “NO”
3.
Describe why it’s not the
right time for the idea
(repeat as necessary)
HOW TO SAY “NO”
That’s a great idea, David. It would
be fantastic if users could use Next
Big Sound to record and distribute
Gregorian cha...
I can imagine a world where Next Big
Sound is the premier app for
recording, distributing, and
reporting on Gregorian chan...
For now, though, we should focus on
keeping the site from crashing —
that’s the first step on our journey.
We’ll get there...
Be gentle with ideas and the people that have them.
I’m actually as proud of the things
we haven't done as the things I have
done. Innovation is saying ‘No’ to
1,000 things.”...
THANK YOU
@karlsluis | karl@nextbigsound.com
133 WEST 19th ST, 9TH FLOOR, NEW YORK, NY 10011
NEXTBIGBOOK.COM | @nextbigsou...
121614 updated karl sluis stackup presentation
121614 updated karl sluis stackup presentation
121614 updated karl sluis stackup presentation
121614 updated karl sluis stackup presentation
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121614 updated karl sluis stackup presentation

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121614 updated karl sluis stackup presentation

  1. 1. KARL SLUIS ONE SIMPLE WORD THAT WILL CHANGE YOUR DESIGN PROCESS FOREVER
  2. 2. NO.
  3. 3. YES! Data Science at Scale One-to-One Comparisons Automatic Timeshifting Deeper Demographic Data Easy PDF Reports
  4. 4. NO. Porting Old Features Specific Client Requests Some Good Ideas Futuristic Features
  5. 5. WHY? Focus on what users need Make the most of limited time Maintain momentum Ship and get feedback
  6. 6. SAY NO TO WHAT? Minimum Viable Product Cost / Benefit balance
  7. 7. Say, should we spend an extra three weeks to port this feature that’s used by 1% of our users?” “
  8. 8. Should we prioritize this feature that one major client has asked for, even though it cheapens the experience of our site for most of our other users?” “
  9. 9. There’s this awesome feature we’ve been dying to build for years. It’ll take more than a month to build and we haven’t put it in front of users yet.” “
  10. 10. Someday!
  11. 11. 1. We will do it, someday! It’s worth doing, but we’re limited by manpower, and the task doesn’t block us from shipping. 2. We might do it, someday! It’s a solid idea, but we’re not yet certain of its value. Let’s let time filter the great from the good.
  12. 12. 1. Acknowledge the value of the idea HOW TO SAY “NO”
  13. 13. 2. Illustrate a positive vision for the future HOW TO SAY “NO”
  14. 14. 3. Describe why it’s not the right time for the idea (repeat as necessary) HOW TO SAY “NO”
  15. 15. That’s a great idea, David. It would be fantastic if users could use Next Big Sound to record and distribute Gregorian chants.” “ 1.
  16. 16. I can imagine a world where Next Big Sound is the premier app for recording, distributing, and reporting on Gregorian chants.” “ 2.
  17. 17. For now, though, we should focus on keeping the site from crashing — that’s the first step on our journey. We’ll get there someday!” “ 3.
  18. 18. Be gentle with ideas and the people that have them.
  19. 19. I’m actually as proud of the things we haven't done as the things I have done. Innovation is saying ‘No’ to 1,000 things.” — Steve Jobs “
  20. 20. THANK YOU @karlsluis | karl@nextbigsound.com 133 WEST 19th ST, 9TH FLOOR, NEW YORK, NY 10011 NEXTBIGBOOK.COM | @nextbigsound

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