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•  How the Facebook Algorithm
works
•  Three Ways To Maximize:
• The Social Selling Mindset
• Grab Attention, Create Action
• Build
Today You’ll Learn:
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I WILL be assigning
action items!

(Be sure to take notes.)
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About	me….retail	experience....and	my	passion	for	SM
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•  Gift
•  Home
•  Furniture
•  Jewelry
•  Apparel & Shoes
•  Pet
•  Hardware
•  Florists & Garden
Centers
•  Crafts – Fabric &
Scrapbooking
Retailers in All Industries
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Retail Success!
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When it Comes to Facebook…
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Don’t be overly
promotional or
post “noise.”


1 like…
273,145 fans.
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Don’t Publish
Long Posts

90 Characters
or Less
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Don’t include too much text.
Keep it to 20% or less.
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Don’t post duplicate content.
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Do relate to
customers, 
fill
emotional
wish lists.
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Do humanize your posts.
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Do use video.
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Facebook Live!
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Facebook Live!
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Facebook Live!
•  Spent $100 to
promote 
•  “We ran out of
flowers!”
•  32 orders
•  Just under $3K
in sales
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Answer these questions:

•  What kind of content are you
publishing?
•  Will it hurt or help you with
Facebook’s Algorithm?
•  How can you increase exposure?
Action Item!
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#1: Have the Social 
Selling Mindset (SSM)
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It doesn’t stop at social…
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Beard Brand = SSM
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Steps to Beard
Brand’s success:
•  Tells a story
•  Consistent brand
image throughout
•  Engages with
customers 
•  Builds community
•  Curates
•  Consistency
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“I haven’t been this excited
since my husband and I
made out for the first time!”
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Answer these questions:

•  Do you have the SSM?
•  Does your staff?
•  How can you get everyone
involved?
•  Are you being human?
•  Are you selling?

Action Item!
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#2: Grab Attention 
and Create Action
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The	content	needs	to	relate	to	your	
PERFECT	Customer.
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Contests
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Contests
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Video: Facebook has over 4
billion daily video streams.
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Answer these questions:

•  Look at your posts, are you
grabbing people’s attention? 
•  Standing out from noise?
•  Creating action?

Action Item!
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#3: Build
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Consider sending your own email:

Free Option
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Free Option: In-store Signage
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Paid Option: Facebook Ads
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Target Warm
Leads: 

•  Email List
•  Website
Visitors 
•  Likes
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The “Most
Recent” Ad
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•  Embrace Facebook Ads
•  Get trained
•  Set up a Facebook Ad plan
•  Be more strategic than
“boosting”

Action Item!
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Constantly Changing and
Evolving
vs.
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I	can	help	–	picture	(but	remove	Social	Edge)
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Empowering
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But	what	about	my	online	lisDngs?
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It’s	why	Get	Listed	–	add	in	GL	
World	logos	from	GL
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Get Listed
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$2500+	for	SE	
$1497	for	GL	
	
=	$3997	Value
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Copyright 2016, All Rights Reserved
•  15 Post Inspirations for Jewelers
•  10 Post Templates
•  15 Jeweler Quotes
•  13 Holiday and Sale Templates
•  Quote Graphics
•  BONUS VALUE: $594

Conference Bonus!
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Copyright 2016, All Rights Reserved
Take	acDon	on	your	markeDng	today	slide	with	the	bundle	price	and	their	
savings	and	their	bonuses

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