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IJO Upgrade Your Facebook Marketing with These 3 Timely Tactics

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IJO Upgrade Your Facebook Marketing with These 3 Timely Tactics

  1. 1. Copyright 2016, All Rights Reserved
  2. 2. Copyright 2016, All Rights Reserved •  How the Facebook Algorithm works •  Three Ways To Maximize: • The Social Selling Mindset • Grab Attention, Create Action • Build Today You’ll Learn:
  3. 3. Copyright 2016, All Rights Reserved
  4. 4. Copyright 2016, All Rights Reserved I WILL be assigning action items! (Be sure to take notes.)
  5. 5. Copyright 2016, All Rights Reserved About me….retail experience....and my passion for SM
  6. 6. Copyright 2016, All Rights Reserved •  Gift •  Home •  Furniture •  Jewelry •  Apparel & Shoes •  Pet •  Hardware •  Florists & Garden Centers •  Crafts – Fabric & Scrapbooking Retailers in All Industries
  7. 7. Copyright 2016, All Rights Reserved Retail Success!
  8. 8. Copyright 2016, All Rights Reserved
  9. 9. Copyright 2016, All Rights Reserved When it Comes to Facebook…
  10. 10. Copyright 2016, All Rights Reserved
  11. 11. Copyright 2016, All Rights Reserved
  12. 12. Copyright 2016, All Rights Reserved
  13. 13. Copyright 2016, All Rights Reserved Don’t be overly promotional or post “noise.” 1 like… 273,145 fans.
  14. 14. Copyright 2016, All Rights Reserved Don’t Publish Long Posts 90 Characters or Less
  15. 15. Copyright 2016, All Rights Reserved Don’t include too much text. Keep it to 20% or less.
  16. 16. Copyright 2016, All Rights Reserved
  17. 17. Copyright 2016, All Rights Reserved Don’t post duplicate content.
  18. 18. Copyright 2016, All Rights Reserved Do relate to customers, fill emotional wish lists.
  19. 19. Copyright 2016, All Rights Reserved Do humanize your posts.
  20. 20. Copyright 2016, All Rights Reserved Do use video.
  21. 21. Copyright 2016, All Rights Reserved Facebook Live!
  22. 22. Copyright 2016, All Rights Reserved Facebook Live!
  23. 23. Copyright 2016, All Rights Reserved Facebook Live! •  Spent $100 to promote •  “We ran out of flowers!” •  32 orders •  Just under $3K in sales
  24. 24. Copyright 2016, All Rights Reserved Answer these questions: •  What kind of content are you publishing? •  Will it hurt or help you with Facebook’s Algorithm? •  How can you increase exposure? Action Item!
  25. 25. Copyright 2016, All Rights Reserved #1: Have the Social Selling Mindset (SSM)
  26. 26. Copyright 2016, All Rights Reserved
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  29. 29. Copyright 2016, All Rights Reserved
  30. 30. Copyright 2016, All Rights Reserved It doesn’t stop at social…
  31. 31. Copyright 2016, All Rights Reserved Beard Brand = SSM
  32. 32. Copyright 2016, All Rights Reserved Steps to Beard Brand’s success: •  Tells a story •  Consistent brand image throughout •  Engages with customers •  Builds community •  Curates •  Consistency
  33. 33. Copyright 2016, All Rights Reserved
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  35. 35. Copyright 2016, All Rights Reserved “I haven’t been this excited since my husband and I made out for the first time!”
  36. 36. Copyright 2016, All Rights Reserved Answer these questions: •  Do you have the SSM? •  Does your staff? •  How can you get everyone involved? •  Are you being human? •  Are you selling? Action Item!
  37. 37. Copyright 2016, All Rights Reserved #2: Grab Attention and Create Action
  38. 38. Copyright 2016, All Rights Reserved The content needs to relate to your PERFECT Customer.
  39. 39. Copyright 2016, All Rights Reserved
  40. 40. Copyright 2016, All Rights Reserved
  41. 41. Copyright 2016, All Rights Reserved Contests
  42. 42. Copyright 2016, All Rights Reserved Contests
  43. 43. Copyright 2016, All Rights Reserved Video: Facebook has over 4 billion daily video streams.
  44. 44. Copyright 2016, All Rights Reserved Answer these questions: •  Look at your posts, are you grabbing people’s attention? •  Standing out from noise? •  Creating action? Action Item!
  45. 45. Copyright 2016, All Rights Reserved #3: Build
  46. 46. Copyright 2016, All Rights Reserved Consider sending your own email: Free Option
  47. 47. Copyright 2016, All Rights Reserved Free Option: In-store Signage
  48. 48. Copyright 2016, All Rights Reserved
  49. 49. Copyright 2016, All Rights Reserved Paid Option: Facebook Ads
  50. 50. Copyright 2016, All Rights Reserved Target Warm Leads: •  Email List •  Website Visitors •  Likes
  51. 51. Copyright 2016, All Rights Reserved The “Most Recent” Ad
  52. 52. Copyright 2016, All Rights Reserved •  Embrace Facebook Ads •  Get trained •  Set up a Facebook Ad plan •  Be more strategic than “boosting” Action Item!
  53. 53. Copyright 2016, All Rights Reserved Constantly Changing and Evolving vs.
  54. 54. Copyright 2016, All Rights Reserved
  55. 55. Copyright 2016, All Rights Reserved
  56. 56. Copyright 2016, All Rights Reserved I can help – picture (but remove Social Edge)
  57. 57. Copyright 2016, All Rights Reserved Empowering
  58. 58. Copyright 2016, All Rights Reserved
  59. 59. Copyright 2016, All Rights Reserved But what about my online lisDngs?
  60. 60. Copyright 2016, All Rights Reserved It’s why Get Listed – add in GL World logos from GL
  61. 61. Copyright 2016, All Rights Reserved Get Listed
  62. 62. Copyright 2016, All Rights Reserved
  63. 63. Copyright 2016, All Rights Reserved
  64. 64. Copyright 2016, All Rights Reserved $2500+ for SE $1497 for GL = $3997 Value
  65. 65. Copyright 2016, All Rights Reserved
  66. 66. Copyright 2016, All Rights Reserved •  15 Post Inspirations for Jewelers •  10 Post Templates •  15 Jeweler Quotes •  13 Holiday and Sale Templates •  Quote Graphics •  BONUS VALUE: $594 Conference Bonus!
  67. 67. Copyright 2016, All Rights Reserved
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  70. 70. Copyright 2016, All Rights Reserved Take acDon on your markeDng today slide with the bundle price and their savings and their bonuses

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