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Slay It by Ear
Building a Better University Podcast
UConn – University Communications
#heweb19 | #COM9
Julie Bartucca
Kenneth Best
Tom Breen
Slay It by Ear
“The UConn 360 podcast is indeed
the best UConn podcast in the
known universe, hands down.”
-Apple Podcasts review
“To me, it was a thinly
researched, poorly presented
piece of shoddy journalism.”
- An unhappy alum
• Launched Feb. 2018
• 43 episodes
• 11,500 downloads
4
The quest
Creating a podcast that ...
• Elevates the brand without feeling like marketing
• Engages key audiences
• Tells UConn’s story in a new way
• Provides a peek into lesser-known areas
Getting blessings from the king
and queen
• Expertise
• Freedom
• Variety
• Benefits
Setting forth
MAKE A PLAN
• Make a plan, but stay nimble
○ Weekly > Biweekly
○ Slickly produced segments > Q&As
• What tasks will you need to perform?
○ Reporting
○ Recording
○ Editing
○ Uploading
○ Promoting
Setting forth
The Knight The Wizard The Facilitator of Sorts
Choose your heroic role
Provisions for the journey
Provisions for the journey
• Behringer Xenyx X 1222 USB 16-channel mixer
• Heil Pro 20 microphones (4) with 6-foot XLR cables
• Atlas desktop mic stands (4)
• AKG 4-channel amplifier headphone box
• Good headphones (AKG K 92 and Sennheiser DH 380 pro)
• Zoom H2n portable recorder
with accessory kit
• Mini Mac computer
• Comrex audio-to IP link for
connection to radio stations
Total spent = ~$1400
Provisions for the journey
• Editing - Audacity
• Hosting - Podbean ($108/year)
• Website - uconn.edu/uconn360-podcast
• Music - Universal Production Music subscription
• Logo - in-house graphic designer
• Twitter @UConnPodcast
Provisions for the journey
Beware: Dragons! Ogres! Bad audio!
Bad audio
Institutional voice
Crossing the line
Spending too much time
having fun on the podcast
Not knowing your limits
Homogeneous voices and topics
To avoid bad interviews:
• Prepare
• Be quiet
• Full sentences
• Open questions, active listening
• Think inverted pyramid
• Remember you’ll have to edit this later, Julie
• Is there something you wish I asked?
Interviewing flubs
Obsessing over every breath you take
• Content that works in many different venues
○ WHUS student radio
○ UConn Today posts
○ Social, newsletters
• Faculty promotion/Media relations
• Awards!
• Praise/positive feedback/engagement
Slaying the dragon
• Always be promoting – social, digital and bus ads, WHUS
• Metrics
• Guarding against burnout
• Accessibility
• The future
Happily ever after … (or is it?)
Slay those
dragons
Make that
podcast
25
The end
Tom Breen
tom.breen@uconn.edu
@tjbreen
Kenneth Best
kenneth.best@uconn.edu
Julie Bartucca
julie.bartucca@uconn.edu
@juliebartucca
uconn.edu/uconn360-podcast
@uconnpodcast

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Slay It by Ear

  • 1. Slay It by Ear Building a Better University Podcast UConn – University Communications #heweb19 | #COM9 Julie Bartucca Kenneth Best Tom Breen
  • 3. “The UConn 360 podcast is indeed the best UConn podcast in the known universe, hands down.” -Apple Podcasts review “To me, it was a thinly researched, poorly presented piece of shoddy journalism.” - An unhappy alum • Launched Feb. 2018 • 43 episodes • 11,500 downloads
  • 4. 4
  • 5. The quest Creating a podcast that ... • Elevates the brand without feeling like marketing • Engages key audiences • Tells UConn’s story in a new way • Provides a peek into lesser-known areas
  • 6. Getting blessings from the king and queen • Expertise • Freedom • Variety • Benefits
  • 8. • Make a plan, but stay nimble ○ Weekly > Biweekly ○ Slickly produced segments > Q&As • What tasks will you need to perform? ○ Reporting ○ Recording ○ Editing ○ Uploading ○ Promoting Setting forth
  • 9. The Knight The Wizard The Facilitator of Sorts Choose your heroic role
  • 12. • Behringer Xenyx X 1222 USB 16-channel mixer • Heil Pro 20 microphones (4) with 6-foot XLR cables • Atlas desktop mic stands (4) • AKG 4-channel amplifier headphone box • Good headphones (AKG K 92 and Sennheiser DH 380 pro) • Zoom H2n portable recorder with accessory kit • Mini Mac computer • Comrex audio-to IP link for connection to radio stations Total spent = ~$1400 Provisions for the journey
  • 13. • Editing - Audacity • Hosting - Podbean ($108/year) • Website - uconn.edu/uconn360-podcast • Music - Universal Production Music subscription • Logo - in-house graphic designer • Twitter @UConnPodcast Provisions for the journey
  • 18. Spending too much time having fun on the podcast
  • 21. To avoid bad interviews: • Prepare • Be quiet • Full sentences • Open questions, active listening • Think inverted pyramid • Remember you’ll have to edit this later, Julie • Is there something you wish I asked? Interviewing flubs
  • 22. Obsessing over every breath you take
  • 23. • Content that works in many different venues ○ WHUS student radio ○ UConn Today posts ○ Social, newsletters • Faculty promotion/Media relations • Awards! • Praise/positive feedback/engagement Slaying the dragon
  • 24. • Always be promoting – social, digital and bus ads, WHUS • Metrics • Guarding against burnout • Accessibility • The future Happily ever after … (or is it?)
  • 26. The end Tom Breen tom.breen@uconn.edu @tjbreen Kenneth Best kenneth.best@uconn.edu Julie Bartucca julie.bartucca@uconn.edu @juliebartucca uconn.edu/uconn360-podcast @uconnpodcast