DESIGN-A-THON
2016
By
GUY LAB

The Problem
Bernard Blunderson’s patients aren’t coming back. Why?
Because he’s working in a system that sucks for patients.
Fay-Lisa’s drawing

How can we help?
Help men over 40 with Type 2 Diabetes
to return for a 2nd visit and begin
engaging with their diabetes.
GUY-ABETES

Creating the Guy-abetes Experience
Our focus is on creating a gender-specific experience for men that reassures
them that they have found the right place to address diabetes and its
challenges.
This experience, while technically “clinical” is closer to finding you’ve been
invited to a neighbourhood hangout for men.

A Better Experience

A Better Experience
We’re transforming Bernard’s waiting room into a diabetes-
friendly man-cave.
Key Experiences:
● Bartenders/Educators who listen to your concerns and serve smoothies
● Self-assessment arcade (classic games hooked up to medical sensors)
● Furniture design that has small weights and resistance bands attached
● Wii and Kinect games that keep people up and moving
● Weight rack and resistance training equipment
● Celebrate dad bods by removing all potential body-shaming imagery
● Dart Board with syringe darts and pool table that illustrates insulin
absorption into the muscle walls
● No receptionists. Experts walk around like Ikea or Apple Store
● App Lab that allows patients to play with diabetes management apps
● Loyalty rewards like resistance bands and recipe books
● Bulletin board that displays local events and diabetes friendly offers

Waiting Room - Before and After
BEFORE: FRUSTRATION &
BOREDOM
GUYABETES EXPERIENCE
Receptionist behind glass or
barrier
Receptionist is a host - register at walkaround desk or stand-
up kiosk
Figure out payment (move point of pain up)
Paper intake form makes you
both frustrated and
resentful
Intake app is fun
Can see intake form is prepopulated with information from
prior test/results - intake form asks if this is correct.
Wait for 30 minutes + Few seating spaces - but they are exploration stations with
tactile items (eg. diabetes education manipulables)
Women’s magazines Male-oriented magazines - but no 6 packs
No engagement between
appointments
Find out about other spaces you’ll be introduced to post
visit.
Formal assessments by
physician
Self assessment experience
● Blood pressure cuff
● Strength/resistance self-assessment
● Blood glucose
● Introduction to the Self-Assessment Arcade

Waiting Room - Before and After
BEFORE: FRUSTRATION &
BOREDOM
GUYABETES EXPERIENCE
Set next appointment Welcomed out of the visit by a diabetes educator who serves as
a “host” in a “can I get you a drink” mode
Figure out payment (end on
point of pain)
Tour app lab (preloaded devices with recommended
applications); get assistance downloading the apps on your own
phone
Next appointment scheduled and put reminder notification in
app
Conversation about the reason and purpose/meaning for making
the changes required (Motivational interviewing)
Leave Tour lending library of strength training items and show you
how they work; set individual goals for using the materials
(reference MI goals)
Look at the food recipes (app or eBook); manipulatable
portion-size materials. Set a goal related to food
Optional Play Experience - Self Assessment Arcade room trying
fitness materials & games out.
Social connections - review (and sign up for) the Meet Ups:
walking/running club; the coffee and chat club;

GUY-ABETES

GUY-ABETES
CLICK HERE
TO WATCH THE GUY-
ABETES VIDEO

Business
The Guyabetes Experience is replicable in health clinics who
have budgets to invest in significant equipment, interior
renovations. We see an opportunity to:
1) Franchise Guyabetes Clinics: we provide design, set-up
and ongoing support - content and marketing for diabetes-
physicians interested in establishing a niche clinic with
an all-in-one diabetes education experience
2) Guy Lab: Walk through the Guy Lab and test out interiors
& value-added services:App Lab; Lending Library; Self
Assessment Arcade. Contract Guy Lab to customize and
transform your “waiting experience” to an “engaging
experience” that works for men and encourages men to
return.

Competition
Health UX design services are prototyping and researching
environmental factors in patient satisfaction.

Next Steps
- Build the Guy Lab and invite prospective clients to tour
the facility, picking facets that fit their practice.
- Set up pilot Guy-abetics clinics for first clients.
- Perform case studies to identify the most effective
areas.
- Iterate on the services and refine the Guy Lab offerings.

A Better Experience