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Today music indstry has become more and more reliant on data for sales, streams, downloads, engagement and other like metrics. Prepositional analytics are equally important. Led by Hit Songs Deconstructed Co-Founders Yael and David Penn, this presentation will focus on how prepositional data points extracted from hit songs can be strategically used to make songwriting and business decisions. Topics include quantifying gut feelings with factual data, creative approaches to benchmarking, spotting evolving trends, improving communication between executives and creatives, and more.