12. Media Attention
Public talks & Interviews & Mentions
Twitter & LinkedIn
Website & Blogs
High barrier to access
Informs searchers what
you do in easy way
Update people with your
Nice to have
• One-liner summary
• One-liner per project
• Blog-like description
Many easy website builders available!
17. • Name your system!
• Upload to GitHub
• Proper ReadMe
• not just “code for AAAI22 paper”
• Explain WHAT it does and WHY
• Link to demo / google collab
• Add BibTeX citation
22. Serendipity: unplanned fortunate discovery
Proactive: creating a situation rather than
just responding to it after it has happened
Proactive Serendipity: Actively putting
yourself in places where unplanned fortunate
events in the right direction can happen
24. Get your work out there
• Branding (website...)
• Updates (Twitter...)
• Networking (conferences, events...)
• Dare to go alone
• Online stalking: Look up people who will be there
Get rent-free headspace
The importance of cheerleaders!
25. Also network outside your core field!
Not collaborator, but know your work and
recommend you when relevant
Branding helps finding them!
31. Your academic, interactive business card
1. Follow people
• in your field (e.g. Authors of your favorite papers)
• From upcoming conferences (to more easily
connect upon meeting)
2. Tweet your research
3. Retweet similar to your research
• to build brand: inform others about your field
• to have other content (besides self-promo)
We’re all great researchers, doing interesting studies. But how to get this information to others? And can we make others spread research for us? Can we attract media, and how can we survive such media attention?
Share some experiences with the media, and how to best handle them in my experience
I might say obvious, but can help to see it in structured way
Let’s start with a story: you get an email from a researcher that you do not know
& who of them describes some of their project in high level on them?
unlike in a normal company, YOU as researcher are the one responsible for your branding
unique research line, show it to the world!
-> Take your branding seriously
Not only interested in main collaborators
“I don’t want to waste time on Twitter” -> No need to follow other people than in your field.No need to follow it either.
High level to low level
Works for basically any good project: you can “pitch” it in one liner
Ideal conference talk: “broadway version”/companion to your paper. Your paper got in, we’re all friends, don’t worry. Explain us what drove you to this research, what you found interesting. Not “reporting”, but conversation!
View a talk like a conversation, but with aided visuals. Not like a proof that you used (taxpayer) money wisely.
Your (grand)mother needs to be able to understand
Kill your darlings: don't mention specifics like results unless it is your main point