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Pitch module 8 Associated

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Pitch module 8 Associated

  1. 1. PITCHING
  2. 2. Entrepreneurs are always pitching
  3. 3. Anxiety is a normal response to a threat
  4. 4. What happens when we get anxious? • Wet-Dry, Dry-Wet (plumbing reversal) • Shallow breathing • Can’t focus
  5. 5. The audience wants you to succeed!
  6. 6. Have a positive self-image
  7. 7. SMILE J And be positive!
  8. 8. THE HANDSHAKE Clean hands Firm and confident Eye contact
  9. 9. Mark Twain Famous American writer “I didn’t have time to write you a short letter – so I wrote you a long one…”
  10. 10. Elevator Pitch Your goal is to grab the investor's attention in the first 10 seconds so you have their attention for the next 20 minutes. Your goal?
  11. 11. Problem Solution Market Business Chris Lipp TEAM
  12. 12. Professional Business Pitch (to investors) Slide 1: Vision / Elevator Pitch Slide 2: The Problem Slide 3: Product / Service Slide 4: Market Opportunity Slide 5: Traction / Validation Slide 6: Revenue Model Slide 7: Competition Slide 8: Marketing & Growth strategy Slide 9: Team Slide 10: Financials Slide 11: Investment ‘Ask’ / milestones
  13. 13. The power of storytelling
  14. 14. Role-play drawing Physical m ock-up Software demo Video DEMO/prototype
  15. 15. A thousand songs in your pocket… Golden rule: Features tell, Benefits sell!
  16. 16. Be visual Don’t talk to your slides
  17. 17. Online Takeout Orders: Market $ize Top Down $511 Billion spent dining out annually • source: National Restaurant Association, 2006 (http://www.restaurant.org/) Bottom up: 100M people eat out every day Today ~4% of meals ordered online (= 4M/day) In 5 years 20% of meals ordered online (=20M/day) Average takeout order cost is $12 Available Total Market Size: • today = ~$50M daily, ~$20B annually • in future = $250M daily, $100B annually
  18. 18. alan
  19. 19. Revenue Model Make it simple – and focus on main revenue stream
  20. 20. What affects the audience? 7 55 38 Words (%) Voice (%) Non Verbal (%)
  21. 21. Content VS Delivery?
  22. 22. Tips Good posture Limit slides/words Control your hands Smile J
  23. 23. “Whether you think you can, or you think you can’t - you’re right!” Henry Ford Henrik Scheel henrik@startupxp.com www.linkedin.com/in/henrikscheel Facebook.com/startupexperience StartupExperience.com/resources Good luck with your intrapreneurial journey! THANKS J

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