pitching

1. PITCHING

2. Entrepreneurs are always pitching

4. Anxiety is a normal response to a threat

5. What happens when we get anxious?
• Wet-Dry, Dry-Wet (plumbing reversal)
• Shallow breathing
• Can’t focus

7. The audience wants you to succeed!

8. Have a positive self-image

10. SMILE J
And be positive!

12. THE HANDSHAKE
Clean hands
Firm and confident
Eye contact

13. Mark Twain
Famous American writer
“I didn’t have time to write you a short
letter – so I wrote you a long one…”

14. Elevator Pitch
Your goal is to grab the investor's
attention in the first 10 seconds
so you have their attention for the
next 20 minutes.
Your goal?

15. Problem Solution Market Business
Chris Lipp
TEAM

16. Professional Business Pitch (to investors)
Slide 1: Vision / Elevator Pitch
Slide 2: The Problem
Slide 3: Product / Service
Slide 4: Market Opportunity
Slide 5: Traction / Validation
Slide 6: Revenue Model
Slide 7: Competition
Slide 8: Marketing & Growth strategy
Slide 9: Team
Slide 10: Financials
Slide 11: Investment ‘Ask’ / milestones

17. The power of storytelling

18. Role-play
drawing
Physical m
ock-up
Software demo
Video
DEMO/prototype

19. A thousand songs in your pocket…
Golden rule: Features tell, Benefits sell!

20. Be visual
Don’t talk to your slides

21. Online Takeout Orders: Market $ize
Top Down
$511 Billion spent dining out annually
• source: National Restaurant Association, 2006 (http://www.restaurant.org/)
Bottom up:
100M people eat out every day
Today ~4% of meals ordered online (= 4M/day)
In 5 years 20% of meals ordered online (=20M/day)
Average takeout order cost is $12
Available Total Market Size:
• today = ~$50M daily, ~$20B annually
• in future = $250M daily, $100B annually

22. alan

25. Revenue Model
Make it simple – and focus on main revenue stream

26. What affects the audience?
7
55
38
Words (%)
Voice (%)
Non Verbal (%)

27. Content VS Delivery?

28. Tips
Good posture
Limit slides/words
Control your hands
Smile J

31. “Whether you think you can, or you think you
can’t - you’re right!” Henry Ford
Henrik Scheel
henrik@startupxp.com
www.linkedin.com/in/henrikscheel
Facebook.com/startupexperience
StartupExperience.com/resources
Good luck with your intrapreneurial journey!
THANKS
J