COLLABORATION :THE FINNISH STORY
10 top publishers in Finland
Still working independently from each other
Adform supports appropriate user rights, etc.
Publishers evaluated and tested +5 platforms / vendors
and chose Adform AG for their shared platform
Agile development: Adform has helped to collect
requirements from publishers and agencies, built a
detailed project plan (3 month development period) and
delivered all promised features on schedule
All major agencies have been trained by Adform in the
use of the platform
ONE UNIFIED MARKETPLACE
Internet as an example: Huge explosion in domains, complete lack of regulation and social norms, which then over time
consolidate with the formation of norms, rules and regulations. Goes from the wild west where anything goes, to a regulated
system.Then new disruption is introduced, once again creating a new frontier.
Age-old process. No different than the introduction of the printing press, or television, or radio.