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Pat Stephenson, Boys & Girls : Creativity Should Have No Limits

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Pat Stephenson, Boys & Girls : Creativity Should Have No Limits at DMX Dublin 2019

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Pat Stephenson, Boys & Girls : Creativity Should Have No Limits

  1. 1. S U R V I VA L O F T H E F I T T E S T T H U R S D A Y 7 M A R C H 2 0 1 9
  2. 2. A MILLION CRABS A MILLION CRABS
  3. 3. ONLY 10% WILL LIVEONLY 10% WILL LIVE
  4. 4. SOME WILL BE CRUSHED
  5. 5. SOME WILL GET JUST A LITTLE BIT LOST
  6. 6. SOME WILL BE EATEN BY ANTS!!!
  7. 7. MOST JUST SUFFOCATE
  8. 8. IT’S SURVIVAL OF THE FITTEST
  9. 9. A LOT LIKE ADVERTISING A LOT LIKE ADVERTISING
  10. 10. HALF OF THE MONEY I SPEND 
 ON ADVERTISING IS WASTED “ JOHN WANAMAKER c. 1910
  11. 11. 90% OF ADVERTISING“ DAVE TROTT IS IGNORED
  12. 12. 91% OF PEOPLE SAY ADVERTISING 
 IS INTRUSIVE
 — HUBSPOT ONLY 32 CENTS OF EVERY MEDIA DOLLAR GETS SPENT ON THE MEDIA SPOT — AD CONTRARIAN 64%OF PEOPLE THINK ADVERTISING IS ANNOYING — HUBSPOT $21BnPER YEAR OF ONLINE ADVERTISING 
 IN THE U.S. IS FRAUDULENT. — JUPITER RESEARCH BY 2021AD FRAUD WILL BE THE 
 2ND LARGEST SOURCE OF CRIMINAL REVENUE, AFTER DRUG TRAFFICKING — ANA OVER 25%OF INSTRAGRAM INFLUENCERS ARE FAKE — UNILEVER DOVE 34% OF ADS ARE CLICKED ON BY MISTAKE
 — HUBSPOT
  13. 13. MEGACRAB
  14. 14. SINGLE
 MINDED BUILT TO SUCCEED STRATEGICALLY ENGINEERED
  15. 15. WHAT DOES MEGACRAB MEAN FOR YOU?
  16. 16. PEOPLE PAY WITH MONEY PEOPLE PAY WITH MONEY
  17. 17. LEGO MOVIE GAME LEGO MOVIE LEGO LEGO MOVE MERCH BATMAN MOVIE NINJAGO MOVIE LEGO MOVIE 2 LEGO, LEGO, LEGO
  18. 18. PEOPLE PAY (WITH) ATTENTION
  19. 19. BUT, IT DOESN’T
 LOOK LIKE AN AD
  20. 20. IT HAS TO BE ENTERTAINING
  21. 21. WE’VE FORGOTTEN THE DEAL
  22. 22. PEOPLE WHO INTERACTED WITH FIRST DATA, WHEN RETARGETED WERE TWICE AS LIKELY TO PURCHASE THREE
  23. 23. 6.6M VIEWS 2.1M UNIQUE VIEWERS €0.01 COST PER VIEW 12 YEARS, 184 DAYS OF WATCH TIME OH AND… ‘MBM’ BEAT BEYONCE & JAYZ IN ENGAGEMENT RATES!
  24. 24. JOIN MEGACRAB
  25. 25. OR, JOIN THE REST
 OF THE CRABS

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