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Escape rooms for customer development. Synapsesquali method

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Customer Development thanks to
Escape Rooms approach

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Why 3 out 4 Start-ups failed ?
* : Or not at right
moment!
* *

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Why most innovations failed ?
Concept/
Seed Round
Product
Development
Alpha/Beta
Test
Launch/
1st Ship
Classic Product Dev...

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Escape rooms for customer development. Synapsesquali method

  1. 1. Customer Development thanks to Escape Rooms approach
  2. 2. Why 3 out 4 Start-ups failed ? * : Or not at right moment! * *
  3. 3. Why most innovations failed ? Concept/ Seed Round Product Development Alpha/Beta Test Launch/ 1st Ship Classic Product Development Model Long process with multiple steps Too many people involved and too many approbation levels Standardized way of thinking R&D Product centric instead of Customer centric And above all, no customer at end of process ready to pay…
  4. 4. Steve Blank assumption (creator of the Customer Development Methodology) If Startups Fail from a Lack of customers not Product Development Failure Then Why Do we have: process to manage product development ? no process to manage customer development
  5. 5. But how to accelerate innovation or problem solving process within the company ?
  6. 6. Stressing the Customer Solution Development
  7. 7. From 1 to 3 Steps approach 1. Customer Listening 2. Escape Rooms 3. Customer Validation TO DO Only if no relevant customer insights available. TO DO Only if need of reassurance and fine-tuning with customers Internal Workshop with support of several disruptive techniques And with the constraint to succeed in limited time frame ! ESSENTIAL
  8. 8. How to unlock & accelerate disruptive solutions or innovations ? The principles of the Escape rooms:  1 “extensive” day workshop (8 to 24 hours !)  Collaborative team, intern marketing/com/sales/R&D : 8 to 12 participants  Commitment : No possibility to leave without finding the solution  Several dedicated rooms (4 to 6 rooms) – with specific disruptive theories and techniques - 45’ to 60’  The constraint of solving the issue and the full immersion in concerned “problematic” will raise to success  Out of the box thinking for now and for future issues to be solved
  9. 9. How to nourish disruptive and creative thinking ? Tool box with set of theories and easy to catch techniques disseminated in different rooms (45’ to 60’ hour per room) :  The Nudges tips and tricks  Persuasion principles  Change habits method  Blue ocean strategy  “What if” techniques  Myths & Archetypes  Storytelling principles “Eyes Openers” useful for any kind of questioning requiring to reinforce customer/brand relationship
  10. 10. The secret card to maximize solution- focused mindset Group hypnosis induction To maximize group resources and total engagement (relaxing and mental visualization techniques used by professional sport teams)
  11. 11. For which type of “problematic” could this approach unlock the situation ?  Urgent need to acquire new customers  Market with huge inertia and routines complex to change  Losses of existing customers despite efforts to curb the phenomenon  Multiples failures of products launches  Unexplained differences between regions/countries despite similar launch strategies and investments  Need to reinvent internal company culture
  12. 12. Why working with SynapsesQuali team ? Experienced & Passionate quali researchers Transforming collected insights in business opportunities Fast and effective research and/or creative processes Mixing solution focused approaches and fun  Multi-disciplinary background And multi-languages & cultures
  13. 13. And dedicated facilities based in North Brussels, adapted to Escape rooms approach
  14. 14. Ready to move forward ? Don’t hesitate to contact us synapses@synapsesquali.com

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