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Customer Development thanks to
Escape Rooms approach
Why 3 out 4 Start-ups failed ?
* : Or not at right
moment!
* *
Why most innovations failed ?
Concept/
Seed Round
Product
Development
Alpha/Beta
Test
Launch/
1st Ship
Classic Product Development Model
Long process with multiple steps
Too many people involved and too many approbation levels
Standardized way of thinking
R&D Product centric instead of Customer centric
And above all, no customer at end of process ready to pay…
Steve Blank assumption
(creator of the Customer Development Methodology)
If
Startups Fail from a Lack of customers
not Product Development Failure
Then Why Do we have:
process to manage product development ?
no process to manage customer development
But how to accelerate innovation or
problem solving process within the
company ?
Stressing the Customer Solution Development
From 1 to 3 Steps approach
1.
Customer Listening
2.
Escape Rooms
3.
Customer Validation
TO DO
Only if no relevant customer
insights available.
TO DO
Only if need of reassurance
and fine-tuning with customers
Internal Workshop with support of
several disruptive techniques
And with the constraint to succeed
in limited time frame !
ESSENTIAL
How to unlock & accelerate
disruptive solutions or innovations ?
The principles of the Escape rooms:
 1 “extensive” day workshop (8 to 24 hours !)
 Collaborative team, intern marketing/com/sales/R&D : 8 to 12
participants
 Commitment : No possibility to leave without finding the solution
 Several dedicated rooms (4 to 6 rooms) – with specific disruptive
theories and techniques - 45’ to 60’
 The constraint of solving the issue and the full immersion in
concerned “problematic” will raise to success
 Out of the box thinking for now and for future issues to be solved
How to nourish disruptive and
creative thinking ?
Tool box with set of theories and easy to catch techniques
disseminated in different rooms (45’ to 60’ hour per room) :
 The Nudges tips and tricks
 Persuasion principles
 Change habits method
 Blue ocean strategy
 “What if” techniques
 Myths & Archetypes
 Storytelling principles
“Eyes Openers” useful for
any kind of questioning
requiring to reinforce
customer/brand
relationship
The secret card to maximize solution-
focused mindset
Group hypnosis
induction
To maximize group
resources and total
engagement
(relaxing and mental visualization techniques
used by professional sport teams)
For which type of “problematic” could this
approach unlock the situation ?
 Urgent need to acquire new customers
 Market with huge inertia and routines complex to
change
 Losses of existing customers despite efforts to
curb the phenomenon
 Multiples failures of products launches
 Unexplained differences between
regions/countries despite similar launch strategies
and investments
 Need to reinvent internal company culture
Why working with SynapsesQuali team ?
Experienced & Passionate quali researchers
Transforming collected insights in business
opportunities
Fast and effective research and/or creative
processes
Mixing solution focused approaches and fun

Multi-disciplinary background
And multi-languages & cultures
And dedicated facilities based in North
Brussels, adapted to Escape rooms approach
Ready to move
forward ?
Don’t hesitate
to contact us
synapses@synapsesquali.com

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Escape rooms for customer development. Synapsesquali method

  • 1. Customer Development thanks to Escape Rooms approach
  • 2. Why 3 out 4 Start-ups failed ? * : Or not at right moment! * *
  • 3. Why most innovations failed ? Concept/ Seed Round Product Development Alpha/Beta Test Launch/ 1st Ship Classic Product Development Model Long process with multiple steps Too many people involved and too many approbation levels Standardized way of thinking R&D Product centric instead of Customer centric And above all, no customer at end of process ready to pay…
  • 4. Steve Blank assumption (creator of the Customer Development Methodology) If Startups Fail from a Lack of customers not Product Development Failure Then Why Do we have: process to manage product development ? no process to manage customer development
  • 5. But how to accelerate innovation or problem solving process within the company ?
  • 6. Stressing the Customer Solution Development
  • 7. From 1 to 3 Steps approach 1. Customer Listening 2. Escape Rooms 3. Customer Validation TO DO Only if no relevant customer insights available. TO DO Only if need of reassurance and fine-tuning with customers Internal Workshop with support of several disruptive techniques And with the constraint to succeed in limited time frame ! ESSENTIAL
  • 8. How to unlock & accelerate disruptive solutions or innovations ? The principles of the Escape rooms:  1 “extensive” day workshop (8 to 24 hours !)  Collaborative team, intern marketing/com/sales/R&D : 8 to 12 participants  Commitment : No possibility to leave without finding the solution  Several dedicated rooms (4 to 6 rooms) – with specific disruptive theories and techniques - 45’ to 60’  The constraint of solving the issue and the full immersion in concerned “problematic” will raise to success  Out of the box thinking for now and for future issues to be solved
  • 9. How to nourish disruptive and creative thinking ? Tool box with set of theories and easy to catch techniques disseminated in different rooms (45’ to 60’ hour per room) :  The Nudges tips and tricks  Persuasion principles  Change habits method  Blue ocean strategy  “What if” techniques  Myths & Archetypes  Storytelling principles “Eyes Openers” useful for any kind of questioning requiring to reinforce customer/brand relationship
  • 10. The secret card to maximize solution- focused mindset Group hypnosis induction To maximize group resources and total engagement (relaxing and mental visualization techniques used by professional sport teams)
  • 11. For which type of “problematic” could this approach unlock the situation ?  Urgent need to acquire new customers  Market with huge inertia and routines complex to change  Losses of existing customers despite efforts to curb the phenomenon  Multiples failures of products launches  Unexplained differences between regions/countries despite similar launch strategies and investments  Need to reinvent internal company culture
  • 12. Why working with SynapsesQuali team ? Experienced & Passionate quali researchers Transforming collected insights in business opportunities Fast and effective research and/or creative processes Mixing solution focused approaches and fun  Multi-disciplinary background And multi-languages & cultures
  • 13. And dedicated facilities based in North Brussels, adapted to Escape rooms approach
  • 14. Ready to move forward ? Don’t hesitate to contact us synapses@synapsesquali.com