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#LearnInbound
@TheCoolestCool
#LearnInbound
@TheCoolestCool
WALLY aka WALDO
WALLY aka WALDO
#LearnInbound
@TheCoolestCool
There’s No Better Dashboard…
#LearnInbound
@TheCoolestCool
KEYWORD RESEARCH IS STILL A VERY, VERY
VALUABLE WAY TO UNCOVER CONTENT
WORTH CHASING
(It’s just not the only way)
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
30 DAYS OF QUICK & EASY
MEDITERRANEAN DIET RECIPES
Research.
Rethink.
Remix.
#LearnInbound
@TheCoolestCool
Top Posts
From Hacker
News
#LearnInbound
@TheCoolestCool
Top Posts
From
Growth
Hackers
#LearnInbound
@TheCoolestCool
Sort Content
By The Most
Engaging
Posts In A
Community
#LearnInbound
@TheCoolestCool
#LearnInbound
@TheCoolestCool
Use Quora Ads
Manager To
Uncover
Relevant
Topics
#LearnInbound
@TheCoolestCool
Sorted the content
by the top posts…
RESEARCH
RESEARCH:
RESEARCH: RETHINK:
Elon Musk Quotes 11,000 /mos
Elon Musk + Books 10,500 /mos
Elon Musk Resume 6,600 /mos
Elon Musk Memes ...
RESEARCH: RETHINK:
Elon Musk Quotes 11,000 /mos
Elon Musk + Books 10,500 /mos
Elon Musk Resume 6,600 /mos
Elon Musk Memes ...
#LearnInbound
@TheCoolestCool
Have You Heard Of
Product Hunt?
Great Products Have Launched
And Got Their Start There…
Some Of These Dead Products Were Actually
Just Really Good Content….
Research The Topics
That Matter To
Your Audience
There are MILLIONS of Facebook Groups
The List & Review Strategy
Research
Rethink
Remix
The Keyword Glossary Strategy
Research Rethink Remix.
Step-by-Step Guide To Coming Up With Great Content Ideas
What ideas should you chase? What’s the b...
XX Ways To Uncover Content Ideas Worth Chasing:
Research The Top Domains On Reddit
Research The Top Content On Reddit
Anal...
#LearnInbound
@TheCoolestCool
#LearnInbound
@TheCoolestCool
And IF that’s still feeling crowded…
If that still feels like you have TOO
MANY ideas, concepts & tactics.
You’re in luck.
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
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Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing

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"Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing"

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Ross Simmonds - Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing

  1. 1. #LearnInbound @TheCoolestCool
  2. 2. #LearnInbound @TheCoolestCool
  3. 3. WALLY aka WALDO
  4. 4. WALLY aka WALDO
  5. 5. #LearnInbound @TheCoolestCool
  6. 6. There’s No Better Dashboard…
  7. 7. #LearnInbound @TheCoolestCool
  8. 8. KEYWORD RESEARCH IS STILL A VERY, VERY VALUABLE WAY TO UNCOVER CONTENT WORTH CHASING (It’s just not the only way)
  9. 9. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on Goal of Effort Find the content that your audience wants most Measure how your audience responds to the content
  10. 10. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most Measure how your audience responds to the content
  11. 11. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on What channels do they spend time on? What does well? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most Measure how your audience responds to the content
  12. 12. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on What channels do they spend time on? What does well? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights
  13. 13. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on What channels do they spend time on? What does well? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content Can this be remixed further? How can we remix at scale? 4+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept
  14. 14. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market Fit Find the channel your audience spends time on What channels do they spend time on? What does well? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content Can this be remixed further? How can we remix at scale? 4+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept Content – User FitChannel – User Fit
  15. 15. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitChannel – User Fit Find the channel your audience spends time on What channels do they spend time on? What does well? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content Can this be remixed further? How can we remix at scale? 4+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept
  16. 16. 30 DAYS OF QUICK & EASY MEDITERRANEAN DIET RECIPES
  17. 17. Research. Rethink. Remix.
  18. 18. #LearnInbound @TheCoolestCool
  19. 19. Top Posts From Hacker News #LearnInbound @TheCoolestCool
  20. 20. Top Posts From Growth Hackers #LearnInbound @TheCoolestCool
  21. 21. Sort Content By The Most Engaging Posts In A Community #LearnInbound @TheCoolestCool
  22. 22. #LearnInbound @TheCoolestCool
  23. 23. Use Quora Ads Manager To Uncover Relevant Topics #LearnInbound @TheCoolestCool
  24. 24. Sorted the content by the top posts… RESEARCH
  25. 25. RESEARCH:
  26. 26. RESEARCH: RETHINK: Elon Musk Quotes 11,000 /mos Elon Musk + Books 10,500 /mos Elon Musk Resume 6,600 /mos Elon Musk Memes 10,600 /mos How Did Elon Make Money 4,600 /mos
  27. 27. RESEARCH: RETHINK: Elon Musk Quotes 11,000 /mos Elon Musk + Books 10,500 /mos Elon Musk Resume 6,600 /mos Elon Musk Memes 10,600 /mos How Did Elon Make Money 4,600 /mos
  28. 28. #LearnInbound @TheCoolestCool
  29. 29. Have You Heard Of Product Hunt?
  30. 30. Great Products Have Launched And Got Their Start There…
  31. 31. Some Of These Dead Products Were Actually Just Really Good Content….
  32. 32. Research The Topics That Matter To Your Audience
  33. 33. There are MILLIONS of Facebook Groups
  34. 34. The List & Review Strategy
  35. 35. Research Rethink Remix
  36. 36. The Keyword Glossary Strategy
  37. 37. Research Rethink Remix. Step-by-Step Guide To Coming Up With Great Content Ideas What ideas should you chase? What’s the best angle? What’s the best format? Experiment Growth Content – Market FitContent – User FitUser – Channel Fit Find the channel your audience spends time on What content resonates? What type of content? 1-4 days Activity Metrics (Search Volume, Subscribers, Followers, etc) Rethink how you can better serve this audience. Goal of Effort Question To Ask Timeline Key Metric Next Step Find the content that your audience wants most What topics resonates? What stories connect? 1-2 weeks Engagement Metrics (Upvotes, Links, Shares, Comments & Press) Create a remix based on research and insights Measure how your audience responds to the content What format works best? Can this be remixed further? 2+ weeks Results Metrics (Leads, Media, Backlinks, Traffic & Sales) Create a content engine around the concept
  38. 38. XX Ways To Uncover Content Ideas Worth Chasing: Research The Top Domains On Reddit Research The Top Content On Reddit Analyze Tri-Grams Of Popular Reddit Posts Analyze The SERP For Relevant Keywords Research Most Linked Articles (Across Industry) Research Most Shared Articles (Across Industry) Research Popular Topics In FB Groups Research What Pages Matter To Brands Research Top Content On Quora Getting Traffic Steal The Glossary Strategy Steal The List & Review Strategy Use Flippa/Empire Hunter For Inspo Visit The Search For Insight Steal The Modifier Strategy Research. Rethink. Revisit.
  39. 39. #LearnInbound @TheCoolestCool
  40. 40. #LearnInbound @TheCoolestCool
  41. 41. And IF that’s still feeling crowded… If that still feels like you have TOO MANY ideas, concepts & tactics. You’re in luck.

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