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Godaddy checklist-how-to-sell-more-this-holiday-season

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This start-to-finish checklist covers it all — from ordering inventory to how create a buzz before Black Friday via social media and email.

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Godaddy checklist-how-to-sell-more-this-holiday-season

  1. 1. 1Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. According to the 2017 Holiday Retail Outlook, holiday sales account for 40% or more of many retailers’ annual income. Here we’ve assembled a checklist of tasks to bring you more customers and sales this year. No smoke and mirrors needed — it’s really all in the planning. Step 1: Order inventory. Review last year’s trends and analyze your own monthly or weekly sales volumes to decide what and how much to order. Stock should be in well before Thanksgiving. Approaching your first holiday season? Follow these tips to get ready. Do an online search. Open a search engine and type in, “what toys will be hot for Christmas 2017,” swapping out “toys” for whatever it is you sell. Join and listen in on eCommerce Facebook groups to see what other retailers are saying about this season’s bestsellers. Plan to have all inventory updated in real-time so every customer gets what they order. GoDaddy Online Store’s inventory management tool can either display an out-of-stock message when your supplies reach zero or give shoppers the option to backorder. Consider offering free shipping, as 86% of shoppers say it’s a deal-maker. When Target offered it during the 2015 holidays with no minimum order, the retailer saw a three percent increase in average order size. Create a plan for inventory that doesn’t sell. By spending a few hours doing this before November rolls around, you can move more merchandise and reduce your post-holiday stock.
  2. 2. 2Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Step 2: Get a website. (Already have one? Skip to No. 3.) If you don’t have a website, now’s the time to get one. You could create a beautiful site that makes a professional impression and lists your business name, location, holiday hours, phone and social links in less than an hour. Want to sell on the internet? GoCentral Online Store has all you need to list, promote, sell, and deliver products globally. It looks great on mobile, integrates with social media and even processes refunds. Learn how to build a website in under an hour with GoCentral Website Builder. Choose a domain name that’s easy-to-remember since this becomes your web address (e.g., GoDaddy.com). Bonus — your domain name is included free with GoCentral. Don’t be put off if your .com domain name is already taken. Try searching for YourStore.toys, YourStore.clothing or YourStore.shop. These new domains have tons of terrific web addresses for you to choose from. Create a killer homepage. Start with a jaw-dropping photo taken by a pro, or download one from a site like these. GoCentral makes this part easy — just pick a template, insert your photo, and play around with typefaces until you find a combination you like. Write a tagline for your store. Think about what buyers really want — warm holiday memories, a special gift — and play on that. You can change the tagline when the holidays are over. Write a few paragraphs for the “About” section that tells your story in the first person, describing your products and service philosophy. If you have comments from happy customers, include them here. Add high-quality photos of your products (up to 10 per product with GoCentral). Fully describe each item to potentially increase orders and head off returns. Focus on benefits, not just features.
  3. 3. 3Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Set your prices. Just getting started and not sure how to set prices? Read this helpful how-to about the pros and cons of markup, competitor and manufacturer-suggested retail pricing (MSRP). Choose shipping options. Hint: More options mean more sales. Activate inventory management (in GoCentral, this can be set up as you fill your store with products). Pro tip: Once your website is launched, copy the URL in the browser window at the top of your home page and paste it into the box here. This will prompt Google to “crawl” your site sooner rather than later and help more shoppers find you. Step 3: For those who already have websites. High five if you have a website — you’re ahead of the game. You can even use it to drive local traffic to your brick-and-mortar store (assuming you have one). Research shows that 85% of your customers search online for things they’re going to buy locally — especially big purchases. Half of those searchers will be in your brick-and-mortar store within a day. Whether you’re a brick-and-mortar store with a website or an eCommerce site with no physical outlet, it’s smart to review your website before the first snowflake (real or synthetic) falls. Work your way through this list: Update all product descriptions. Shoppers will buy from you online, even if they don’t know you — if they feel like they know exactly what they’re getting. Detailed descriptions and multiple product photos can increase orders and reduce returns. Deck the digital halls. Just as you would decorate a physical store, add holiday imagery to your website to ring in the season. Consider creating lists of suggested gifts for various people (i.e., child younger than 10, work-from-home parents, outdoorsy friends, etc.)
  4. 4. 4Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Make sure it works on smartphones and tablets. More people use their mobile devices to search for local services and goods, including clothing, toys and gifts. If your website doesn’t work on their smartphones, they’ll move on to one that will. _____ Copy and paste your site’s URL into Google’s Mobile Friendly Test tool. _____ Fail the test? Hire a web developer to change your website’s code if you can’t do it yourself. Or, build a new website in under an hour with GoCentral. Consider offering free shipping and in-store pickup for online orders, as consumers increasingly list these as top features. Is your online store built on WordPress with WooCommerce? Learn how to add an in-store pickup option. Run a website performance test to check things like load times and site speed to make sure your hosting can handle possible traffic spikes. Disappointed in the outcome? Upgrade your hosting plan to one that will automatically allocate more resources as traffic increases. Nothing turns customers off like watching your website crash when they were this close to getting the year’s hottest toy. Plan ahead to repel any hackers who might come sniffing around. The more successful you are at attracting buyers, the more appealing you will become to hackers. Keep them at arm’s length with a tool like GoDaddy Website Security, powered by Sucuri. Better safe than sorry. Be sure it talks to search engines. Learn how to make search engines pay special attention to your website and product listings to attract shoppers. Once you’ve made changes to your site, copy and paste your URL here. Trust us, you’ll be glad you did. _____ Using WordPress for your website? Add the Business Profile plugin. Business Profile is a free add-on that helps Google find and display your business’s name, number, directions, hours and more.
  5. 5. 5Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Step 4: Spread the word. Just because you have a website doesn’t mean people will magically find it — you’ll need to direct them to it. Work through this list of to-dos starting at the top, as you have time. Make sure your store is listed online. Most people look online for everything, including local shops. And while many people do their holiday shopping online, those who procrastinate are forced to buy locally. To capture more of the late buyers, make sure your business appears in all the major local listings or claim the listing they already have for you. Start with these: _____ Google My Business _____ Bing _____ Yelp _____ Better Business Bureau _____ Angie’s List _____ Merchant Circle _____ YP online Step up (or start) your social media game. Social media is a key tool for attracting customers and creating buzz around the holidays. Get active now to plant the seed in shoppers’ minds. Here’s where to start: ___ Facebook ___ Twitter ___ Pinterest Start asking for reviews. According to the 2016 BrightLocal Local Consumer Review Survey, “84 percent of people trust online reviews as much as a personal recommendation.” Don’t worry if you don’t average a perfect five, either — studies show that an average four-point-something rating seems far more credible to most people.
  6. 6. 6Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Pro tip: Request a review during or right after purchase, as more than two-thirds of buyers will leave a review when asked. Paste/print the link to your Google review page on your receipts. Train your salespeople to ask for a recommendation after each sale. (Be careful not to offer an incentive for any review, although you could send a thank you afterwards.) Show you’re paying attention by responding to reviews and addressing complaints promptly (and publicly, if they’re online). This will keep one cranky client from turning a dozen customers away. Get tips here on the finer points of dealing with unhappy customers. Thank customers for their reviews, whether through a simple thank you, a gift card or a discount on their next purchase. Step 5: Plan your holiday promotions. Black Friday, Cyber Monday, last day for free shipping on your site — use last year’s sales figures to determine which days had the biggest impact, then create incentives to increase foot traffic (literal or virtual) on those days. Keep these tips in mind as you plan. Decide on your promotions and offers — days, discounts, products — in advance. In addition to free shipping, limited-time sales and in-store pickup for online orders top shoppers’ 2017 holiday wish list. Order marketing materials. For brick-and-mortar stores, order promotional ads, flyers and holiday signage. Create a holiday email marketing plan. Email marketing programs like GoDaddy Email Marketing make it easy to add a signup form to your website to collect shopper emails. You can then write a series of emails and automate them to be delivered on certain dates. All this can be done before the first Michael Bublé Christmas song starts. Look into paid advertising. If you can afford it, consider using ads to bring shoppers in. Facebook ads are shown to likely customers whenever they are physically close to your business, which might increase foot traffic. (This requires a Facebook Business page and a pop-up store or other physical location).
  7. 7. 7Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Step 6: Focus on customer service. More and more, the quality of the service shoppers get is the deciding factor in whether or not they come back after the holidays. Sure, you’re looking for a bump in holiday sales, but the real gold is customers who return once the candy canes and snow globes are gone. Create or review existing customer service policies. Offer generous and transparent return policies (preferably free). Hire seasonal help, ensuring your busiest days will be adequately staffed. Provide any necessary training in advance, clearly spelling out service expectations and policies. Set up a system of rewards for above-and-beyond behaviors. Offer free gift wrapping — one-third of your customers want it, and 100 percent will appreciate the option. Step 7: Dress your physical store for the season. There’s good news for brick-and-mortar store owners: 47 percent of shoppers say they browse physical stores to find gift ideas. Use these tips to boost holiday sales. Play on emotion. Holiday shopping is labor of love, so appeal to emotions with sound, smells (pine, cinnamon, fresh-baked cookies), lights and decorations. Arrange merchandise in your windows and store displays carefully. Play holiday music outside your shop to lure people in (but be sure to check local ordinances first).
  8. 8. 8Find tools to help you sell more at GoDaddy.com. CHECKLIST How to sell more this holiday season. Select and order sidewalk or out-front signage. Get inspiration here and here. Plan to offer free samples of items you sell (out front, if feasible), as three-quarters of shoppers surveyed say receiving samples prompted a purchase. Give parents a break. Cater to children or families? Use these tips to make shopping easy on parents — the longer they can linger, the more they’re likely to buy. Sell more this holiday season. If you’ve been in business for a while, you know how much is riding on your sales this holiday season. And if this is your first rodeo, you have all the more reason to do it right. Start early and work through these steps one by one to make sure you’re primed and ready to go at the first sound of jingle bells. Then, put the cider on to warm and be merry!

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