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Holiday Color Trends 2018 by Tracy Hazzard of Hazz Design | Product Launch Hazzards

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Get the holiday product color trend forecast for 2018 from 25 year veteran color forecaster and consumer product designer, Tracy Hazzard - Hazz Design Product Strategist, Inc. Columnist, and Innovation Expert.

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Holiday Color Trends 2018 by Tracy Hazzard of Hazz Design | Product Launch Hazzards

  1. 1. HOLIDAY COLOR TRENDS 2018 Confidential – © 2018 Hazz Design Consulting
  2. 2. Why Study Color Trends? Confidential – © 2018 Hazz Design Consulting
  3. 3. Confidential – © 2018 Hazz Design Consulting
  4. 4. Confidential – © 2018 Hazz Design Consulting
  5. 5. Wrong = Lower Sales Right SELLS MORE! Confidential – © 2018 Hazz Design Consulting
  6. 6. 2017 Trends Overall somber tones and greying palettes year round Continued in the holidays as neutralized metallics 2018 Trends Still somber but richer and deeper Offset with whites, not neutrals Moving to longer seasonal use – Thanksgiving through New Year Confidential – © 2018 Hazz Design Consulting
  7. 7. Confidential – © 2018 Hazz Design Consulting Ready to Predict the Future…
  8. 8. 2018 Holiday Color Trends Deep Red with Purple Undertones VELVETIZED RED PEAR Confidential – © 2018 Hazz Design Consulting
  9. 9. RED PEAR – Pantone 19-1536 Confidential – © 2018 Hazz Design Consulting
  10. 10. 2018 Holiday Color Trends Deep with Yellow & Blue Undertones BLACK FOREST GREEN Confidential – © 2018 Hazz Design Consulting
  11. 11. Black Forest Green – Benjamin Moore Confidential – © 2018 Hazz Design Consulting
  12. 12. 2018 Holiday Color Trends Rich Purple with Blue Undertones ULTRA-VELVET VIOLET Confidential – © 2018 Hazz Design Consulting
  13. 13. ULTRA VIOLET – Pantone 18-3838 Confidential – © 2018 Hazz Design Consulting
  14. 14. GREY WITH WHITE WHITE WITH GREY Confidential – © 2018 Hazz Design Consulting
  15. 15. Confidential – © 2018 Hazz Design Consulting Grey Metallic GRAPHITE X to WARM SILVER
  16. 16. GRAPHITE X – Pantone 18-0000 Confidential – © 2018 Hazz Design Consulting
  17. 17. Confidential – © 2018 Hazz Design Consulting
  18. 18. PRISTINE WHITE – Pantone 11-0606 Confidential – © 2018 Hazz Design Consulting
  19. 19. BLACK FOREST WARM SILVER WHITE ROSES ULTRA-VELVET VIOLET RED VELVET PEAR GRAPHITE X Confidential – © 2018 Hazz Design Consulting
  20. 20. HOLIDAY COLOR TRENDS 2018
  21. 21. QUESTIONS ABOUT THE TRENDS? CONTACT US ANYTIME Tracy Hazzard info@hazzdesign.com www.ProductLaunchHazzards.com Confidential – © 2018 Hazz Design Consulting
  22. 22. TREND = MICRO MARKET DIRECTION “Innovation cannot occur randomly or accidentally in an increasingly competitive global marketplace. It is critical that companies intentionally offer products with designs, features and benefits that place them outside the realm of "commodity.” Monitoring competitive retail product assortments is very important, but it doesn’t tell you what people (mainly women) want to buy next season. Tracking demographics, social, style, finish, material, and color trends quarter to quarter and year over year and combining with competitive research gives us the inside track and takes the guesswork out of what to make or sell next.” ~ Tracy Hazzard Confidential – © 2018 Hazz Design Consulting

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