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HOLIDAY COLOR TRENDS 2018
Confidential – © 2018 Hazz Design Consulting
Why Study Color Trends?
Confidential – © 2018 Hazz Design Consulting
Confidential – © 2018 Hazz Design Consulting
Confidential – © 2018 Hazz Design Consulting
Wrong =
Lower Sales
Right
SELLS MORE!
Confidential – © 2018 Hazz Design Consulting
2017 Trends
Overall somber tones and greying
palettes year round
Continued in the holidays as
neutralized metallics
2018 Trends
Still somber but richer and deeper
Offset with whites, not neutrals
Moving to longer seasonal use –
Thanksgiving through New Year
Confidential – © 2018 Hazz Design Consulting
Confidential – © 2018 Hazz Design Consulting
Ready to Predict the Future…
2018
Holiday Color Trends
Deep Red with Purple Undertones
VELVETIZED RED PEAR
Confidential – © 2018 Hazz Design Consulting
RED PEAR – Pantone 19-1536
Confidential – © 2018 Hazz Design Consulting
2018
Holiday Color Trends
Deep with Yellow & Blue Undertones
BLACK FOREST GREEN
Confidential – © 2018 Hazz Design Consulting
Black Forest Green – Benjamin Moore
Confidential – © 2018 Hazz Design Consulting
2018
Holiday Color Trends
Rich Purple with Blue Undertones
ULTRA-VELVET VIOLET
Confidential – © 2018 Hazz Design Consulting
ULTRA VIOLET – Pantone 18-3838
Confidential – © 2018 Hazz Design Consulting
GREY WITH WHITE WHITE WITH GREY
Confidential – © 2018 Hazz Design Consulting
Confidential – © 2018 Hazz Design Consulting
Grey Metallic
GRAPHITE X
to
WARM SILVER
GRAPHITE X – Pantone 18-0000
Confidential – © 2018 Hazz Design Consulting
Confidential – © 2018 Hazz Design Consulting
PRISTINE WHITE – Pantone 11-0606
Confidential – © 2018 Hazz Design Consulting
BLACK
FOREST
WARM
SILVER
WHITE
ROSES
ULTRA-VELVET
VIOLET
RED VELVET
PEAR
GRAPHITE
X
Confidential – © 2018 Hazz Design Consulting
HOLIDAY COLOR TRENDS 2018
QUESTIONS ABOUT THE TRENDS?
CONTACT US ANYTIME
Tracy Hazzard
info@hazzdesign.com
www.ProductLaunchHazzards.com
Confidential – © 2018 Hazz Design Consulting
TREND = MICRO MARKET DIRECTION
“Innovation cannot occur randomly or accidentally in an
increasingly competitive global marketplace. It is critical that
companies intentionally offer products with designs, features and
benefits that place them outside the realm of "commodity.”
Monitoring competitive retail product assortments is very important,
but it doesn’t tell you what people (mainly women) want to buy next
season. Tracking demographics, social, style, finish, material, and
color trends quarter to quarter and year over year and combining
with competitive research gives us the inside track and takes the
guesswork out of what to make or sell next.” ~ Tracy Hazzard
Confidential – © 2018 Hazz Design Consulting

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Holiday Color Trends 2018 by Tracy Hazzard of Hazz Design | Product Launch Hazzards

  • 1. HOLIDAY COLOR TRENDS 2018 Confidential – © 2018 Hazz Design Consulting
  • 2. Why Study Color Trends? Confidential – © 2018 Hazz Design Consulting
  • 3. Confidential – © 2018 Hazz Design Consulting
  • 4. Confidential – © 2018 Hazz Design Consulting
  • 5. Wrong = Lower Sales Right SELLS MORE! Confidential – © 2018 Hazz Design Consulting
  • 6. 2017 Trends Overall somber tones and greying palettes year round Continued in the holidays as neutralized metallics 2018 Trends Still somber but richer and deeper Offset with whites, not neutrals Moving to longer seasonal use – Thanksgiving through New Year Confidential – © 2018 Hazz Design Consulting
  • 7. Confidential – © 2018 Hazz Design Consulting Ready to Predict the Future…
  • 8. 2018 Holiday Color Trends Deep Red with Purple Undertones VELVETIZED RED PEAR Confidential – © 2018 Hazz Design Consulting
  • 9. RED PEAR – Pantone 19-1536 Confidential – © 2018 Hazz Design Consulting
  • 10. 2018 Holiday Color Trends Deep with Yellow & Blue Undertones BLACK FOREST GREEN Confidential – © 2018 Hazz Design Consulting
  • 11. Black Forest Green – Benjamin Moore Confidential – © 2018 Hazz Design Consulting
  • 12. 2018 Holiday Color Trends Rich Purple with Blue Undertones ULTRA-VELVET VIOLET Confidential – © 2018 Hazz Design Consulting
  • 13. ULTRA VIOLET – Pantone 18-3838 Confidential – © 2018 Hazz Design Consulting
  • 14. GREY WITH WHITE WHITE WITH GREY Confidential – © 2018 Hazz Design Consulting
  • 15. Confidential – © 2018 Hazz Design Consulting Grey Metallic GRAPHITE X to WARM SILVER
  • 16. GRAPHITE X – Pantone 18-0000 Confidential – © 2018 Hazz Design Consulting
  • 17. Confidential – © 2018 Hazz Design Consulting
  • 18. PRISTINE WHITE – Pantone 11-0606 Confidential – © 2018 Hazz Design Consulting
  • 21. QUESTIONS ABOUT THE TRENDS? CONTACT US ANYTIME Tracy Hazzard info@hazzdesign.com www.ProductLaunchHazzards.com Confidential – © 2018 Hazz Design Consulting
  • 22. TREND = MICRO MARKET DIRECTION “Innovation cannot occur randomly or accidentally in an increasingly competitive global marketplace. It is critical that companies intentionally offer products with designs, features and benefits that place them outside the realm of "commodity.” Monitoring competitive retail product assortments is very important, but it doesn’t tell you what people (mainly women) want to buy next season. Tracking demographics, social, style, finish, material, and color trends quarter to quarter and year over year and combining with competitive research gives us the inside track and takes the guesswork out of what to make or sell next.” ~ Tracy Hazzard Confidential – © 2018 Hazz Design Consulting

Editor's Notes

  1. This template can be used as a starter file for a photo album.