1.
HOLIDAY COLOR TRENDS 2018
Confidential – © 2018 Hazz Design Consulting

2.
Why Study Color Trends?
Confidential – © 2018 Hazz Design Consulting

3.
Confidential – © 2018 Hazz Design Consulting

4.
Confidential – © 2018 Hazz Design Consulting

5.
Wrong =
Lower Sales
Right
SELLS MORE!
Confidential – © 2018 Hazz Design Consulting

6.
2017 Trends
Overall somber tones and greying
palettes year round
Continued in the holidays as
neutralized metallics
2018 Trends
Still somber but richer and deeper
Offset with whites, not neutrals
Moving to longer seasonal use –
Thanksgiving through New Year
Confidential – © 2018 Hazz Design Consulting

7.
Confidential – © 2018 Hazz Design Consulting
Ready to Predict the Future…

8.
2018
Holiday Color Trends
Deep Red with Purple Undertones
VELVETIZED RED PEAR
Confidential – © 2018 Hazz Design Consulting

9.
RED PEAR – Pantone 19-1536
Confidential – © 2018 Hazz Design Consulting

10.
2018
Holiday Color Trends
Deep with Yellow & Blue Undertones
BLACK FOREST GREEN
Confidential – © 2018 Hazz Design Consulting

11.
Black Forest Green – Benjamin Moore
Confidential – © 2018 Hazz Design Consulting

12.
2018
Holiday Color Trends
Rich Purple with Blue Undertones
ULTRA-VELVET VIOLET
Confidential – © 2018 Hazz Design Consulting

13.
ULTRA VIOLET – Pantone 18-3838
Confidential – © 2018 Hazz Design Consulting

14.
GREY WITH WHITE WHITE WITH GREY
Confidential – © 2018 Hazz Design Consulting

15.
Confidential – © 2018 Hazz Design Consulting
Grey Metallic
GRAPHITE X
to
WARM SILVER

16.
GRAPHITE X – Pantone 18-0000
Confidential – © 2018 Hazz Design Consulting

17.
Confidential – © 2018 Hazz Design Consulting

18.
PRISTINE WHITE – Pantone 11-0606
Confidential – © 2018 Hazz Design Consulting

19.
BLACK
FOREST
WARM
SILVER
WHITE
ROSES
ULTRA-VELVET
VIOLET
RED VELVET
PEAR
GRAPHITE
X
Confidential – © 2018 Hazz Design Consulting

20.
HOLIDAY COLOR TRENDS 2018

21.
QUESTIONS ABOUT THE TRENDS?
CONTACT US ANYTIME
Tracy Hazzard
info@hazzdesign.com
www.ProductLaunchHazzards.com
Confidential – © 2018 Hazz Design Consulting

22.
TREND = MICRO MARKET DIRECTION
“Innovation cannot occur randomly or accidentally in an
increasingly competitive global marketplace. It is critical that
companies intentionally offer products with designs, features and
benefits that place them outside the realm of "commodity.”
Monitoring competitive retail product assortments is very important,
but it doesn’t tell you what people (mainly women) want to buy next
season. Tracking demographics, social, style, finish, material, and
color trends quarter to quarter and year over year and combining
with competitive research gives us the inside track and takes the
guesswork out of what to make or sell next.” ~ Tracy Hazzard
Confidential – © 2018 Hazz Design Consulting