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Who Cares About What? Social Benefits of Farm Scale Restoration & Adaptation Projects - John Janmaat, UBC Okanagan

Testing public perception and willingness to support farm scale restoration and adaptation projects.

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Who Cares About What? Social Benefits of Farm Scale Restoration & Adaptation Projects - John Janmaat, UBC Okanagan

  1. 1. Who Cares About What? Social Benefits of Farm Scale Restoration and Adaptation Projects JOHN JANMAAT I.K. BARBER SCHOOL OF ARTS AND SCIENCES THE UNIVERSITY OF BRITISH COLUMBIA
  2. 2. 2 GARNERING PUBLIC SUPPORT • Agriculture 1.5% of GDP (2013), • 4.6% if entire food related industry included. • Agriculture employs 1.56% of labour force. • Most people have no direct connection to agriculture and limited awareness. • Policies, regulations, taxes, subsidies, and public investments impact agriculture. • Impact how agriculture can adapt to changing climate. • How to build awareness and public support for agriculture in time of changes?
  3. 3. 3 AGRICULTURAL PRESTIGE DECLINING • Farmers no longer uniformly seen as ‘good, honest hard working people’. • Suspicions around: • Agribusiness vs. small guy, • Pesticides, GMOs, • Animal welfare, • Treatment of labour, • Environmental impacts • Consumers want good quality, safe food produced in what they – not the farmer – views as a responsible way. • If you want consumer support, need to respond to consumer desires.
  4. 4. 4 WHAT CONSUMERS WANT
  5. 5. 5 WILLINGNESS TO PAY -0.5 0 0.5 1 1.5 2 2.5 1 2 3 4 5 6 WillingnesstoPay Estimation Model Nearby Projects Less Extinctions Less Weather Impacts
  6. 6. 6 PREDICTING INDIVIDUAL DIFFERENCES Role of Government. This dimension is often described as left and right. • Those who lean left believe that resources should be shared relatively equally and that government has a large role in ensuring that such sharing takes place. • Those who lean right believe that resources should be managed by individual owners as they see fit and government should not be involved in sharing resources. Left Right ○ ○ ○ ○ ○ ○ ○
  7. 7. 7 PREDICTING INDIVIDUAL DIFFERENCES Relationship with Environment. This dimension measures views about the purpose of the environment. • Those who have a functional leaning see the environment as serving human needs, and that protection of the environment is important in so far as doing so serves human needs. Someone with this leaning would see a salmon bearing stream as worth protecting because people enjoy fishing and eating salmon. • Those with an ecological leaning see the environment as having value in itself, independent of human use, and has a 'right' to be protected from harm. To people with this leaning, a salmon bearing stream is worth protecting because salmon live there, irrespective of any use humans make of the stream or the salmon. Functional Ecological ○ ○ ○ ○ ○ ○ ○
  8. 8. 8 PREDICTING INDIVIDUAL DIFFERENCES 0 1 2 3 4 5 6 7 8 9 AbsoluteValueoft-statistic
  9. 9. 9 LESSONS 1. Agricultural exceptionalism fading • Can’t count on support just because farmers 2. Community members willing to pay for environmental services that can come from on- farm projects. • People want to get something for their investments • Agriculture needs to look beyond on farm benefits, to benefits that larger community is interested in. 3. Political and environmental attitudes powerful predictors of willingness to pay. • Supporting agricultural resilience to climate change may be politically fickle. • Absent agricultural exceptionalism, need to respect desires of community, rather than erecting protections against the community.

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