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Panel Discussion: CRM - Benchmark by EBG Barcelona 2018

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More info on www.ebg.net/barcelona2018/

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Panel Discussion: CRM - Benchmark by EBG Barcelona 2018

  1. 1. # ALL-IN-ONE CRM
  2. 2. digitbench18WIFI digitbench18 # Jonathan KOSKAS Manager COLOMBUS CONSULTING SPEAKERS Gülhan TURHAN Head of Editing, Translation & Distribution CM-CIC Jean-François RAVACHE PMO Transformation digitale HARMONIE MUTUELLE Mehdi SOUA CIO LOUVRE HOTELS GROUP
  3. 3. digitbench18WIFI digitbench18 # WHAT IS ALL-IN-ONE CRM
  4. 4. digitbench18WIFI digitbench18 # A UNIFIED SET OF FEATURES…
  5. 5. digitbench18WIFI digitbench18 # … TO ADRESS EACH AND EVERY STEP OF THE CUSTOMER JOURNEY
  6. 6. digitbench18WIFI digitbench18 # MARKET TRENDS
  7. 7. digitbench18WIFI digitbench18 # COMMON EXAMPLES OF A.I. IN CRM
  8. 8. digitbench18WIFI digitbench18 # SOCIAL CRM IS REAL
  9. 9. digitbench18WIFI digitbench18 # BENCHMARK
  10. 10. digitbench18WIFI digitbench18 # NOT ALL CRMs ARE CREATED EQUAL…
  11. 11. digitbench18WIFI digitbench18 # A HIGHLY COMPETITIVE SPACE LED BY THE BIG 5
  12. 12. digitbench18WIFI digitbench18 # PANEL DISCUSSION
  13. 13. digitbench18WIFI digitbench18 # PRESENTATION OF THE SPEAKERS #1 : Tools in place / selection criteria #2 : Integration challenges #3 : Omnichannel management #4 : Main results and achievement Gülhan TURHAN Head of Editing, Translation & Distribution CM-CIC Jean-François RAVACHE PMO Transformation digitale HARMONIE MUTUELLE Mehdi SOUA CIO LOUVRE HOTELS GROUP
  14. 14. What All-in-one solution or mix of CRM solutions do you use ? On what ground did you make that choice ?
  15. 15. What were the issues faced when integrating the solution with your legacy system ?
  16. 16. To what level do you synchronize customer interactions given the multiplicity of touch points ?
  17. 17. What results were measured? Could you share some examples of performance uplift?
  18. 18. QUESTIONS?
  19. 19. digitbench18WIFI digitbench18 # CONTACT JONATHAN KOSKAS Manager koskas@colombus-consulting.com +33 6 67 30 25 05
  20. 20. # THANK YOU FOR YOUR ATTENTION

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