GENERAL INTRODUCTION Welcome, my name is XXX, I’ve been with the Co for XXX years, and my job is XXXX of AB InBev Excited to be here today, as we are hoping that some of our future colleagues are here with us in the room
As AB InBev, we are a new company – still less than 2 years old However, our brands are rooted in centuries of heritage and tradition 20 years ago, our business was based in and around Belgium, one of the oldest beer brewing centres in the world. With the merger of the old family breweries of Stella Artois and Jupiler came the catalyst for a new phase of truly phenomenal growth. So how were we able to achieve this truly global presence?? Quickly following on from the merger between Stella Artois and Jupiler, came mergers and acquisitions in Canada, Western Europe and South America, bringing us to 2008 and the outstanding mega-merger of Anheuser Busch and InBev. This is one of the largest ever mergers of Consumer Packaged Goods companies and brings together a family of unique, global and iconic brands.
With iconic global, multiple-country and local champion brands the question is often asked, what next? So for the likes of Stella Artois, Budweiser and Beck’s that means staying true to what they are whilst being truly relevant to local audiences around the world. For example, Stella Artois is now the fastest growing import beer in the USA, outperforming the likes of Heineken and Tecate by more than double. And the global Stella Artois Draught Masters campaign continues to engage bar tenders from around the world encouraging them to take part in the competition for the ‘ritual of excellence’ to serve the perfect Stella Artois.
Back to the world of beer, and globally today, we have over 13 billion dollar brands. We have already heard about our global icons Budweiser, Stella Artois and Beck’s but the next generation of local champions Brahma and Skol is already emerging. We now have well over 200 brands worldwide with four of the top ten best selling beers in the world being AB InBev brands
Not only do we outperform every one of our competitors within our category, but you might also be surprised to hear that we are one of the Top 5 global CPG companies, alongside names such as Nestle, Unilever, PepsiCo and Kraft.
SOCIAL NETWORKING MOBILE GAMING IMMERSIVE EXPERIENCES CONTENT FACTORY
Graham’s comments: Slide doesn’t really pop but I have no great ideas CFC: we could try inserting Annual report graphic
Chris Burggraeve, Anheuser-Busch InBev
BEER: THE REAL SOCIAL NETWORK ?THE VALUE OF REAL INTERACTIONS IN VIRTUAL FACEBOOK TIMESChris BurggraeveCMO Anheuser-Busch InBevWFA Global Marketer WeekMarch 14, 2012, New York City
The nr 1 Global Brewer since 2004 1987 1995 2000 Small local 2002 breweries 2004 2008 Fully owned operations and minority stakes Well over 200 Brands around the world
Balanced Global Exposure FY11 Volumes FY11 EBITDA APAC 2% WE CEE WE 8% 2% 8% APAC NA 14% 32% LAS 8% NA 43%CEE6% LAS LAN 38% 9% LAN 31% Developed Emerging Volume 40% 60% EBITDA 50% 50% Note: Does not depict Global Export & Holding Companies, which represent 2% of volumes and -1% of normalized EBITDA. Figures may not sum due to rounding
200+ Brands globallyGlobal Brands Multi-Country Local Champions
14 “Billion Dollar Brands” (13 beer + Guarana softdrink)Source: USD exchange rate: CAD 1.28, BRL 1.75, ARS 3.73, GBP 0.64, EUR 0.72, UAH 7.74, RUB 33.13, CNY 6.80.Volumes from AB InBev 2009 sales records, retail value based on gross revenue and internal calculations
Strong Global Brands performance: +3.3% in 2011Budweiser +3.1% Stella Artois Beck’s +0.8% +5.9%
MILLWARD BROWN BrandZ INTERBRAND#1 # 29(only beer in top 50 of Top 100; (1st competitor ranks 91)6 of top 10 beers = ABI)
How become an even better global FMCG ?Source: Company Information. Heineken volume: consolidated numbers Source: Company Filings 2009. AB InBev Estimates
Existential (Growth)Question:How much more relevant couldwe be in people’s lives……if we would truly understandour PURPOSE in Society ?