SlideShare a Scribd company logo
1
2
TEAM
Tobias Reinerth
Customers
MSc Mathematics, MBA
Lukas Mohs
Product
MSc Computer Science
Fabian Seitz
Users
MSc Management
3
PROBLEM
Current trends in mobility - such as electric vehicles, ride hailing and car
sharing - will not solve the congestion problems, which lead to tedious daily
commuting to work. This is especially prominent in corporate mobility
management and creates negative impact on employee satisfaction.
Vehicle costs Time lossHigh emissions Travel stress
4
SOLUTION
Carpooling to work enables a more
relaxed commute and productive
use of time, while reducing vehicle
costs and emissions.
It helps companies and business
park locations to increase employee
satisfaction and thus productivity
and retention.
4
5
PRODUCT
RideBee offers an application for
employees to share and organize
rides to work and back home.
Central part is the ride-feed that
intelligently indicates potential rides
and leverages smart nudging
mechanisms in order to encourage
and ease the long-term usage of the
platform.
6
PRODUCT
The app asks for a user’s commuting
habits in terms of time, departure,
destination, frequency, preferred
stops and more.
The goal is to simply ask for
information on a single occasion and
enable users to match and organize
rides without a highly recurring
effort.
7
PRODUCT
With a high penetration of desktop use in a B2B environment, the browser
version of the RideBee platform is an essential product part, including
calendar integration and group chat functions.
8
B2B ADVANTAGES
Tailoring both strategy and operations towards a B2B case significantly
increases the matching potential and long-term usage.
B2C B2B
Different destinations Common destination
Strangers Colleagues
High marketing efforts Employer involvement
9
COMPETITIVE B2B LANDSCAPE DACH
Web and mobile apps
User-approved matches
Carpool group chats
Tailored meeting points
Pattern-based notifications
PEER CASE
● Web & mobile apps
● User-approved matching
● Proposed routes &
option of individual
meeting points
● Only mobile apps
● Prescribed matching
● Proposed routes
Californian startup Scoop was founded
in 2015 and created a success case with
a similar B2B approach. While Scoop
currently tries to capture the US
market with its new funding, the
opportunity to capture the European
market is imminent for RideBee.
10
11
TRACTION
After completing several pilot projects in order to gain customer and user
feedback, the first paying customer projects have started.
Including commuters of:
Pilot projects: Full customers:
12
RECOGNITION
Scholarships &
Programs:
Awards &
Prizes:
Winner University of Mannheim
Startup of the Year Award.
Winner in the category IMPACT PROJECT
with more than 500 applicants.
13
FUNDRAISING
After the bridge funding of APX Axel Springer Porsche GmbH, we are now
looking for business angel investments.
up to 400k €
Convertible notes
9-12 months
Runway
>40k MRR
Targeted traction
4m €
Valuation cap
14
SPENDING
Leveraging the investment to enable a quick customer growth, high user
adoption and increased retention for long-term differentiation.
Development
Integrate stronger
nudging and
gamification tied to
tangible incentives to
build a platform with
solid retention.
Customer Success
On-campus campaigns
for high initial user
adoption.
Other
Sales & Marketing
Directly address
companies in the
DACH region via cold
calling and local
sustainability
initiatives.
15
EXTENDED TEAM
Dimitri Tyan
Web development
UI design
Florian Bodlée
Continuous integration
Project management
Alexandros Tsakpinis
Backend & Web
development
Adrian Hölzl
Android development
Janick Timm
Business
development
Ben vom Hau
Business
development
16
VISION
The developed optimization algorithm and data science can be adapted for
dynamic ridepooling. This is especially promising on a long-term basis for a
transition to becoming a provider for routing shared autonomous vehicles.
Timing & mindset Approach & strategy Team & technology
17
www.ridebee.de
tobias@ridebee.de
+4917657948230

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Das Pitchdeck von RideBee aus dem AngelsOfDeutschland Podcast

  • 1. 1
  • 2. 2 TEAM Tobias Reinerth Customers MSc Mathematics, MBA Lukas Mohs Product MSc Computer Science Fabian Seitz Users MSc Management
  • 3. 3 PROBLEM Current trends in mobility - such as electric vehicles, ride hailing and car sharing - will not solve the congestion problems, which lead to tedious daily commuting to work. This is especially prominent in corporate mobility management and creates negative impact on employee satisfaction. Vehicle costs Time lossHigh emissions Travel stress
  • 4. 4 SOLUTION Carpooling to work enables a more relaxed commute and productive use of time, while reducing vehicle costs and emissions. It helps companies and business park locations to increase employee satisfaction and thus productivity and retention. 4
  • 5. 5 PRODUCT RideBee offers an application for employees to share and organize rides to work and back home. Central part is the ride-feed that intelligently indicates potential rides and leverages smart nudging mechanisms in order to encourage and ease the long-term usage of the platform.
  • 6. 6 PRODUCT The app asks for a user’s commuting habits in terms of time, departure, destination, frequency, preferred stops and more. The goal is to simply ask for information on a single occasion and enable users to match and organize rides without a highly recurring effort.
  • 7. 7 PRODUCT With a high penetration of desktop use in a B2B environment, the browser version of the RideBee platform is an essential product part, including calendar integration and group chat functions.
  • 8. 8 B2B ADVANTAGES Tailoring both strategy and operations towards a B2B case significantly increases the matching potential and long-term usage. B2C B2B Different destinations Common destination Strangers Colleagues High marketing efforts Employer involvement
  • 9. 9 COMPETITIVE B2B LANDSCAPE DACH Web and mobile apps User-approved matches Carpool group chats Tailored meeting points Pattern-based notifications
  • 10. PEER CASE ● Web & mobile apps ● User-approved matching ● Proposed routes & option of individual meeting points ● Only mobile apps ● Prescribed matching ● Proposed routes Californian startup Scoop was founded in 2015 and created a success case with a similar B2B approach. While Scoop currently tries to capture the US market with its new funding, the opportunity to capture the European market is imminent for RideBee. 10
  • 11. 11 TRACTION After completing several pilot projects in order to gain customer and user feedback, the first paying customer projects have started. Including commuters of: Pilot projects: Full customers:
  • 12. 12 RECOGNITION Scholarships & Programs: Awards & Prizes: Winner University of Mannheim Startup of the Year Award. Winner in the category IMPACT PROJECT with more than 500 applicants.
  • 13. 13 FUNDRAISING After the bridge funding of APX Axel Springer Porsche GmbH, we are now looking for business angel investments. up to 400k € Convertible notes 9-12 months Runway >40k MRR Targeted traction 4m € Valuation cap
  • 14. 14 SPENDING Leveraging the investment to enable a quick customer growth, high user adoption and increased retention for long-term differentiation. Development Integrate stronger nudging and gamification tied to tangible incentives to build a platform with solid retention. Customer Success On-campus campaigns for high initial user adoption. Other Sales & Marketing Directly address companies in the DACH region via cold calling and local sustainability initiatives.
  • 15. 15 EXTENDED TEAM Dimitri Tyan Web development UI design Florian Bodlée Continuous integration Project management Alexandros Tsakpinis Backend & Web development Adrian Hölzl Android development Janick Timm Business development Ben vom Hau Business development
  • 16. 16 VISION The developed optimization algorithm and data science can be adapted for dynamic ridepooling. This is especially promising on a long-term basis for a transition to becoming a provider for routing shared autonomous vehicles. Timing & mindset Approach & strategy Team & technology