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Contextual Personalisation –
• Third level
Impact the...
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• Click to edit Master text styles
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• Third level
– Fourth level
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Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
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Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
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Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
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Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
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» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
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– Second level
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Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
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» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
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» Fifth le...
Click to edit Master title style
• Click to edit Master text styles
– Second level
• Third level
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» Fifth le...
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Contextual personalisation – impact the user experience

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How to move from aggregated to individual visitor data to better understand and engage with your customers.

Published in: Marketing, Technology, Business
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Contextual personalisation – impact the user experience

  1. 1. Click to edit Master title style • Click to edit Master text styles Contextual Personalisation – • Third level Impact the User Experience – Second level – Fourth level » Fifth level Host: Tom Waterfall Director of Optimisation Services - Webtrends
  2. 2. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  3. 3. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
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  7. 7. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level ?
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  21. 21. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
  22. 22. Click to edit Master title style • Click to edit Master text styles – data provides In-pageSecond level real time•awareness Third level and urgency to those level – Fourth browsing » Fifth level
  23. 23. Click to edit Master title style • Click to edit Master text styles – Second level • Third level – Fourth level » Fifth level
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