Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
© Sportradar AG
<u>DMX</u>
Jonathan Earle
Dublin
March, 2019
11/03/19 2© Sportradar AG
1.  Creating strategy needs CEO
sponsorship
2. Take time to craft the exam question that needs t...
11/03/19 3© Sportradar AG
At O2, the strategy question was:-
‘How will we earn the right to play an increasingly valued ro...
11/03/19 4© Sportradar AG
1.  Creating strategy needs CEO
sponsorship
2. Take time to craft the exam question that needs t...
11/03/19 5© Sportradar AG
11/03/19 6© Sportradar AG
11/03/19 7© Sportradar AG
11/03/19 8© Sportradar AG
11/03/19 9© Sportradar AG
11/03/19 10© Sportradar AG
11/03/19 11© Sportradar AG
STEP 1 ---
Deliver me the most amount of traffic
STEP 2 ---
Keep the sports fan on the page for...
11/03/19 12© Sportradar AG
STEP 1 STEP 2
11/03/19 13© Sportradar AG
11/03/19 14© Sportradar AG
STEP 1 STEP 2 STEP 3
11/03/19 15© Sportradar AG
Bringing all together -
Marketplace
Sports Betting
Business. |
Sports Media Market. |
11/03/19 16© Sportradar AG
1.  Creating strategy needs CEO
sponsorship
3. Anyone can write strategy – the clues are right ...
Upcoming SlideShare
Loading in …5
×

Jonathan Earle, Sportradar : How To Write A Compelling Strategy That Delivers Rather Than A Set Of Pretty Pictures That Sit in a Drawer Gathering Dust

38 views

Published on

Jonathan Earle, Sportradar : How To Write A Compelling Strategy That Delivers Rather Than A Set Of Pretty Pictures That Sit in a Drawer Gathering Dust at DMX Dublin 2019

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Jonathan Earle, Sportradar : How To Write A Compelling Strategy That Delivers Rather Than A Set Of Pretty Pictures That Sit in a Drawer Gathering Dust

  1. 1. © Sportradar AG <u>DMX</u> Jonathan Earle Dublin March, 2019
  2. 2. 11/03/19 2© Sportradar AG 1.  Creating strategy needs CEO sponsorship 2. Take time to craft the exam question that needs to be answered
  3. 3. 11/03/19 3© Sportradar AG At O2, the strategy question was:- ‘How will we earn the right to play an increasingly valued role in our customers’ lives and grow our business?’
  4. 4. 11/03/19 4© Sportradar AG 1.  Creating strategy needs CEO sponsorship 2. Take time to craft the exam question that needs to be answered 3. Anyone can write strategy – the clues are right in front of you and then make sure it drives all other functions
  5. 5. 11/03/19 5© Sportradar AG
  6. 6. 11/03/19 6© Sportradar AG
  7. 7. 11/03/19 7© Sportradar AG
  8. 8. 11/03/19 8© Sportradar AG
  9. 9. 11/03/19 9© Sportradar AG
  10. 10. 11/03/19 10© Sportradar AG
  11. 11. 11/03/19 11© Sportradar AG STEP 1 --- Deliver me the most amount of traffic STEP 2 --- Keep the sports fan on the page for the most amount of time STEP 3 --- Help me monetize the relationship
  12. 12. 11/03/19 12© Sportradar AG STEP 1 STEP 2
  13. 13. 11/03/19 13© Sportradar AG
  14. 14. 11/03/19 14© Sportradar AG STEP 1 STEP 2 STEP 3
  15. 15. 11/03/19 15© Sportradar AG Bringing all together - Marketplace Sports Betting Business. | Sports Media Market. |
  16. 16. 11/03/19 16© Sportradar AG 1.  Creating strategy needs CEO sponsorship 3. Anyone can write strategy – the clues are right in front of you and then make sure it drives all other functions 2. Take time to craft the exam question that needs to be answered

×