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Your encore linkedin 101 part 2-slideshare


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Learn three tactics for growing your LinkedIn network and some helpful tips for how to nurture them.

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Your encore linkedin 101 part 2-slideshare

  1. 1. ©YourEncore, Inc. This material contains confidential and proprietary information. All rights reserved. Not approved for public posting. LinkedIn 101 – Part II
  2. 2. 2 confidential Three Ways to Leverage LinkedIn 1. Review opportunities within your existing network 2. Grow contacts within an existing client/organization 3. Explore industry opportunities by joining groups
  3. 3. 3 confidential Review Opportunities Within Your Network Get familiar with who you know and where they are at (changes in company, titles, groups, etc.) • Find your connections: Click the search button to see a list of all of your connections. • Focus on 1st degree connections: Remove 2nd Connections and Group Connections from results. • Narrow your search: Use the faceted search options on the left-hand side or keywords in the search bar. Sort by company, location, industry, titles, etc. to identify the right people. • Reach out: Send them a LinkedIn message or use their preferred contact info by clicking on Contact Info in their profile.
  4. 4. 4 confidential Grow Contacts Within an Existing Client Leverage your connections to make introductions to new contacts Tip: Establish your network before reaching out to industry leaders • Find your connections: Click the search button to see a list of all of your connections. • Narrow your search: Use the faceted search options on the left-hand side to sort by Current Company and then, Past Company to review client connections who could make an introduction. • Get Connected: Click on Shared Connection to see what connections you have in common at the company. • Reach Out: Hover over the arrow next to the Connect button and select Get Introduced, or click into the profile of your shared connection to send them a message requesting to be connected.
  5. 5. 5 confidential Explore Industry Opportunities Join Groups and connect with members who share similar interests (and who may be willing to make introductions). Tip: When engaging and connecting via Groups, focus on providing value. • Identify Your Groups: Click Interests in the navigation bar and select Groups. You’ll see a dashboard of all group activity – posts, discussions, members, etc. • Select a Group: Click on a Group, click Search and then Members. Search by keywords, company, etc. to narrow your results. • Reach Out: Choose Send Message or Connect to reach out directly to members, even if they aren’t a 1st or 2nd degree contact.
  6. 6. 6 confidential LinkedIn Etiquette & Best Practices Always Provide Value: • Share Relevant Information • Stay Involved & Engaged • Don’t Spam • Pay it Forward Spend Time Nurturing Connections: • Be Gracious, Polite and Authentic • Avoid One and Done • Check in on Network Updates • Evaluate New Connections/Strategy
  7. 7. 7 confidential Quick Tips • Focus on 1st and 2nd degree connections. 3rd degree connections likely require InMail or an email address to connect. Alternately, consider using Groups as a way to send messages to 3rd degree connections. • Generic searching = generic results; targeted searching = targeted results. When searching, you can make it as specific as you want to limit results (if you know who you’re looking for), or you can type in keywords with commas to find someone you aren’t as familiar with. • Search criteria is self-selected. When using faceted search or the search bar, keep in mind that results are based solely on content in someone’s profile. • LinkedIn limits your number of searches on a monthly basis. You’ll get a message that says, “You’ve hit your commercial limit.” Once you hit your limit, your search results will be limited unless you upgrade your account. • Consider new ways to connect with contacts. Use your profile’s Headline as a way to stand out when you show up to contacts. Change your headline from your title/area of expertise to something like: Cutting red tape in regulatory affairs. (Example: Search for Shelly Towns) • Be intentional and helpful when you connect. Clarify why you want to be introduced and focus on the value you can provide vs. selling. • Don’t rely on InMails. While they allow you to directly message new connections, they require you to purchase credits and upgrade to a Premium account.