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Future of Enterprise Messaging

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This presentation was delivered by Kirusa CEO, Dr. Inderpal Singh Mumick at Capacity India and SAARC 2019

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Future of Enterprise Messaging

  1. 1. Kirusa confidential and proprietary.Kirusa confidential and proprietary. FUTURE OF ENTERPRISE MESSAGING INDERPAL SINGH MUMICK FOUNDER AND CEO KIRUSA Capacity India & SAARC February 2019
  2. 2. Kirusa confidential and proprietary. | 2Kirusa confidential and proprietary. January 2019 DEVELOPMENT PHASE SMS Traffic reaches 500 billion. Source: Portio Research
  3. 3. Kirusa confidential and proprietary. | 3Kirusa confidential and proprietary. January 2019 DEVELOPMENT PHASE GROWTH PHASE SMS Traffic crosses 5 Trillion. Source: Portio Research
  4. 4. Kirusa confidential and proprietary. | 4Kirusa confidential and proprietary. January 2019 DEVELOPMENT PHASE GROWTH PHASE STAGNATION & DECLINE SMS Traffic stagnates at ~8 Trillion, and begins to decline. Source: Portio Research
  5. 5. Kirusa confidential and proprietary. | 5Kirusa confidential and proprietary. January 2019 PROLIFERATION OF OTT APPS 0.2 0.2 0.26 0.3 0.3 0.35 0.8 1 1 1.3 1.5 Telegram Line Viber Skype SnapChat RCS QQ Mobile iMessage WeChat Facebook Messenger WhatsApp Users (in billions) Users (in billions) WhatsApp Messenger Wechat iMessage QQ RCS SnapChat Skype Viber Line Telegram
  6. 6. Kirusa confidential and proprietary. | 6Kirusa confidential and proprietary. January 2019 …OTT messaging will be 12 times bigger than SMS by 2020 Source: Ovum Informa
  7. 7. Kirusa confidential and proprietary. | 7Kirusa confidential and proprietary. January 2019 …enterprises have always gone where consumer attention is. RADIO. TELEVISION. WEB. MOBILE SMS …data messaging seems like a very obvious direction.
  8. 8. Kirusa confidential and proprietary. | 8Kirusa confidential and proprietary. January 2019 DATA MESSAGING FOR ENTERPRISES WhatsApp for Business Messenger Business Wechat for Business Apple Business Chat Google RBM SnapChat for Business Skype for Business Viber for Business Line/ Line Works • Richer Media Options • Higher Engagement • Better Reporting Metrics • More Meaningful Conversations • Improved brand loyalty …a paradigm shift in enterprise messaging.
  9. 9. Kirusa confidential and proprietary. | 9Kirusa confidential and proprietary. January 2019 A natural evolution of SMS, offering exciting possibilities for audience engagement. RCS
  10. 10. Kirusa confidential and proprietary. | 10Kirusa confidential and proprietary. January 2019 1 2 3 27 4 8 1 1 1 1 1 1 1 1 1 RCS CARRIER ADOPTION 1 1 7 63 launches Worldwide
  11. 11. Kirusa confidential and proprietary. | 11Kirusa confidential and proprietary. January 2019 …A2P SMS has grown consistently in all regions, over the last 7 years, and is projected to do so. SMS IS NOT DONE YET
  12. 12. Kirusa confidential and proprietary. | 12Kirusa confidential and proprietary. January 2019 ..by behavior, 70% of the smartphone users in emerging markets are reachable primarily by traditional messaging like SMS. Aficionados Pragmatists Networkers Talkers Early Adopters Early Majority Late Majority Laggards 14% 18% 49% 19% SMS IS NOT DONE YET
  13. 13. Kirusa confidential and proprietary. | 13Kirusa confidential and proprietary. January 2019 …A2P SMS will continue to co-exist with data messaging, until significant smartphone penetration levels are achieved.
  14. 14. Kirusa confidential and proprietary. | 14Kirusa confidential and proprietary. January 2019 Brands ..AI powered omni-channel messaging platforms will be the new norm. Omnichannel CPaaS +AI
  15. 15. Kirusa confidential and proprietary. Thank you for your time. Questions? Kirusa confidential and proprietary.

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