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  1. 1. DownTown at The Gardens “What’s Up With Social Media” - Wikis and Communities: A Primer By Francisco Palacio Media Mentor CTO, CMAC-Labs, Inc. Media Mentoring, Inc.
  2. 2. THESIS: What is your ONLINE Voice ? <ul><li>… What are YOU pursuing so that your Online Persona MATCHES ‘the voice’ of your real life one? </li></ul>
  3. 3. Are you aware of what... ... has to say about you?...
  4. 4. Conducting Your Persona...
  5. 5. Wikis & Communities Customized for Attendees of the “What’s Up with Social Media” Series at …
  6. 6. What is SOCIAL MEDIA? <ul><li>“ In a few short years, social media has profoundly changed the online communication landscape . </li></ul><ul><li>With the advent of new tools and platforms, more and more people are publishing and participating in conversations online. </li></ul><ul><li>Mass adoption of social computing technologies has led to new types of mediated interaction as people maintain more relationships than any time prior.” </li></ul><ul><ul><li>(De Carvalho, Alex: CNJ595, University of Miami, 2009) </li></ul></ul>
  7. 7. How to DO Social Media? <ul><li>Mastery of Social Media, entails … </li></ul><ul><ul><li>“ [That it be]…grounded in practice, and [it] require[s] [active] participat[ion] in social networks, forums, blogs, wikis, micro-blogs, and more. (ibid) </li></ul></ul>
  8. 8. Why DO Social Media? <ul><li>Mastery of Social Media, requires … </li></ul><ul><ul><li>[Through these], readings… examples of emerging technologies and media will bring us greater understanding of the issues, evolution, and practice of social media… (ibid) </li></ul></ul>
  9. 9. How to DO Social Media? (III) <ul><li>Mastery of Social Media, rewards us … </li></ul><ul><ul><li>[One can] also learn from case studies, [researching and ‘friending’ Social Media experts and] speakers, and [through the ‘cultivation’ of] our own learning journals [learn pragmatically about] new effective strategies and applications of these platforms…” (ibid) </li></ul></ul>
  10. 10. Action + Participation = Community <ul><li>Online Communities And Social Networks </li></ul><ul><ul><li>Becoming an active member </li></ul></ul><ul><ul><ul><li>-and participating </li></ul></ul></ul><ul><ul><ul><li>-and creating </li></ul></ul></ul><ul><ul><ul><li>-and managing </li></ul></ul></ul><ul><li>Social networking for promoting </li></ul><ul><ul><ul><li>How does social network design and architecture affect participation? </li></ul></ul></ul><ul><li>What else affects MY participation ? </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  11. 11. …Participation = Community (2) <ul><li>Comparing the [main] platforms : </li></ul><ul><ul><li>(ibid) </li></ul></ul>
  12. 12. Me and… My Community <ul><li>Am I an active member who participates in online communities and social networks? </li></ul><ul><li>Have I leveraged social networking for promoting my interests? </li></ul><ul><li>Is anything affecting my participation ? </li></ul><ul><li>Do I have a presence in the current main platforms? </li></ul>
  13. 13. Collectively Speaking … <ul><li>Harnessing collective intelligence </li></ul><ul><ul><li>Social bookmarking Services </li></ul></ul><ul><ul><li>Collaborative and Active Filtering </li></ul></ul><ul><ul><ul><li>Blogging </li></ul></ul></ul><ul><ul><ul><li>Commenting </li></ul></ul></ul><ul><ul><ul><li>Sharing </li></ul></ul></ul><ul><ul><ul><li>Posting </li></ul></ul></ul><ul><ul><ul><li>Editing </li></ul></ul></ul><ul><ul><ul><li>Proofreading </li></ul></ul></ul><ul><ul><li>(ibid) </li></ul></ul>
  14. 14. Me and… Speaking Collectively <ul><li>Am I harnessing collective intelligence? </li></ul><ul><li>Do I know how online robots and spiders index and crawl through my content? </li></ul><ul><li>Am I fluent in Metrics, measurement and analytics? ( i.e. SEO/SMO) </li></ul>
  15. 15. Collectively Tracking … <ul><li>How online robots and spiders index and crawl through your content </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>FeedBurner (RSS Podcasting) </li></ul></ul><ul><ul><li>Microblogging (Twitter) </li></ul></ul><ul><ul><li>WikiPedia </li></ul></ul><ul><ul><li>(ibid) </li></ul></ul>
  16. 16. Collectively Measuring … <ul><li>Metrics, Measurement and Analytics </li></ul><ul><ul><li>Search Engine Optimization (SEO) </li></ul></ul><ul><ul><ul><li>Google Analytics </li></ul></ul></ul><ul><ul><ul><li>Facebook Insights </li></ul></ul></ul><ul><ul><ul><li>Your ISP’s Tools </li></ul></ul></ul><ul><ul><ul><li>Google AdWords </li></ul></ul></ul><ul><ul><ul><li>Google AdSense </li></ul></ul></ul><ul><ul><li>Social Media Optimization (SMO) </li></ul></ul><ul><ul><ul><li>ROI = People = Interaction = Monetization </li></ul></ul></ul><ul><ul><ul><li>TCO = Assiduously Curating your Profiles </li></ul></ul></ul><ul><ul><li>(ibid) </li></ul></ul>
  17. 17. Me and … Weblogs: What For? <ul><li>Periodically validate Search Engines’ Personal Branding & SEO. </li></ul><ul><ul><li>Setup a Google Alert with: </li></ul></ul><ul><ul><ul><li>Your Name </li></ul></ul></ul><ul><ul><ul><li>Your Keywords </li></ul></ul></ul><ul><ul><ul><li>Other relevant pieces of data </li></ul></ul></ul><ul><ul><li>Those in turn become ‘sources’ for your blog entries! </li></ul></ul>
  18. 18. … So what is the Bottom Line for me? <ul><li>Does it matter to me that online social activities (or lack thereof) may affec my Personal and Professional life? </li></ul><ul><li>Do I care about maintaining control? </li></ul><ul><li>Should I merely give up ? </li></ul>
  19. 19.
  20. 20. “ Wikis” at PBCC <ul><li>This primer is the overview of a CBIT class currently scheduled as follows: </li></ul><ul><li>Wikis CBO 0018 $45.00 </li></ul><ul><ul><li>You will learn what a wiki is, how to use one and how wikis can be used for document management, group collaboration projects and knowledge base for internal communications with select groups. (2 hours) </li></ul></ul><ul><ul><ul><li>DATE: Thursday, 02/11 TIME: 6:00p-7:55p </li></ul></ul></ul><ul><li>Enroll via: </li></ul>
  21. 21. CBIT at PBCC… <ul><li>Customized Business and Industry Training (CBIT) is available to meet the personal and professional development needs of local businesses. </li></ul><ul><ul><li>Whether you are a large or small business, these are just a few of the areas where we can provide customized training: </li></ul></ul><ul><ul><ul><li>Customer Service </li></ul></ul></ul><ul><ul><ul><li>Leadership </li></ul></ul></ul><ul><ul><ul><li>Management/Supervisory </li></ul></ul></ul><ul><ul><ul><li>Team Building </li></ul></ul></ul><ul><ul><ul><li>Computer & Software </li></ul></ul></ul><ul><ul><ul><li>Motivational </li></ul></ul></ul>
  22. 22. CBIT… <ul><li>If you’ve ever struggled with employee retention or turnover, low morale, productivity or training issues; or if you simply have a desire to provide quality training at affordable prices , CBIT will be able to assist you in providing: </li></ul><ul><ul><li>In-house training for a group of employees in one or multiple areas </li></ul></ul><ul><ul><li>Targeted, business-specific training tailored for your specific business or industry </li></ul></ul><ul><ul><li>Time-relevant training to enhance employee skills </li></ul></ul>
  23. 23. CBIT… <ul><li>Customized training can be held at your location, or conveniently at any one of PBCC’s locations </li></ul><ul><ul><li>Boca Raton, Belle Glade, Lake Worth, Downtown West Palm Beach, Palm Beach Gardens </li></ul></ul><ul><li>To schedule a free assessment or consultation with one of our Business and Industry Specialists, please contact us at: </li></ul><ul><ul><li>(561)868-3700 </li></ul></ul><ul><ul><li>or visit us at </li></ul></ul>
  24. 24. Takeaways/Next Steps: <ul><li>Follow us on Twitter: </li></ul><ul><ul><li>@ FJPalacio </li></ul></ul><ul><li>Connect on LinkedIN: </li></ul><ul><ul><li>http:// </li></ul></ul><ul><li>Connect on Facebook: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Connect on Meetup.Com: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Enroll in PBCC: </li></ul><ul><ul><li> </li></ul></ul>
  25. 25. Thanks!!! <ul><li>@ FJPalacio </li></ul>… and to our Host:
  26. 26. Credits/Bibliography <ul><li>@ AlexDC </li></ul><ul><li>UM Faculty </li></ul>All trademarks used here are the property of their respective owners and appear here only for illustrative purposes.