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Optimizing Your Roofer Contracting Website

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Any site that doesn't have call to actions, phone numbers or basic conversion tactics means sales and profits stay at a standstill! In this presentation we break down simple ways your business can get on top!

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Optimizing Your Roofer Contracting Website

  1. 1. © All Rights Reserved How To Optimize Your Roofer Website For Conversions Learn how to maximize your web presence using the latest internet marketing strategies!
  2. 2. How To Optimize Your Roofing Contractor Website For Conversions
  3. 3. The Roofer Marketing Dominantion Method HowToOptimizeYour Roofer Website For Conversions
  4. 4. © All Rights Reserved Housekeeping Turn off cell phones Turn off Facebook If you’re a Roofing Contractor and you’re serious about getting better results in 2017 & 2018, the next 60-90 minutes will change your life. How To Optimize Your Roofer Website For Conversions
  5. 5. © All Rights Reserved Who am I? - Why listen to me? I enjoy helping others achieve their dreams & goals. I relate to entrepreneurs because I am one. I have bought, sold and operated over 10 businesses. Speaker - I have spoken on stage at several conferences regarding internet marketing. Certified Online Marketing Strategist by Local Internet Marketing Association. YEXT Certified Partner Certified Content Marketing Professional How To Optimize Your Roofer Website For Conversions
  6. 6. © All Rights Reserved What people are saying... “Three years ago we were circling the drain on the verge of going out of business. Then we met Jeff Fisher and his team. Today, we are at capacity. Jenn Winters, Young Scholars Academy. Jeff always thinks outside the box to facilitate others’ dreams and reach their potential”. - Meg Fitzgerald, Former Business Partner "There are very few people in the world with the scope of vision, knowledge, and business intuition that makes them worthy of being introduced as a true game changer." - Christine Whitmarsh, CEO "Jeff has the unique ability to "think big" while dealing with the details. He not only thinks out of the box, he invents new boxes all the time. - John Klippenstein, Executive Director How To Optimize Your Roofer Website For Conversions
  7. 7. © All Rights Reserved This Is What We Do! Our team members specialize in all aspects of online marketing Just A Few Of Our Team Members
  8. 8. © All Rights Reserved Format For Today •Live workshop •People from all over the country •I will stop as we go to answer questions •Please ask your questions in chat box •I will do everything possible to answer your questions as we go How To Optimize Your Roofer Website For Conversions
  9. 9. © All Rights Reserved Web Presence Cornerstone What is the ONE online marketing element that will have the biggest impact on the results of your overall Internet Marketing efforts? How To Optimize Your Roofer Website For Conversions
  10. 10. © All Rights Reserved Your Website Is The Cornerstone! How To Optimize Your Roofer Website For Conversions
  11. 11. Why conversion is So important? SCENARIO 1: 500 Visitors per month 5% Conversion 25 Calls / Form Leads 20% Conversion 5 New Customers $10,000 Average Price Per Job $50,000 New Revenue • SCENARIO 2: 500 Visitors per month 15% Conversion 75 Calls / Form Leads 20% Conversion 15 New Customers $10,000 Average price Per Job $150,000 New Revenue How To Optimize Your Roofer Website For Conversions
  12. 12. © All Rights Reserved Can Conversion Optimization Really Have An Impact? How To Optimize Your Roofer Website For Conversions
  13. 13. © All Rights Reserved Can Conversion Optimization Really Have An Impact? Calls 2015 336 Calls – 43% Conversion 2016 383 Calls – 67% Conversion How To Optimize Your Roofer Website For Conversions Traffic increases as Google Acknowledges Your Efforts
  14. 14. © All Rights Reserved How Do We Optimize For Conversion? How To Optimize Your Roofer Website For Conversions
  15. 15. © All Rights Reserved 9 Critical Elements To Enhance Conversion 1. Speak to your target avatar. What are their fears and frustrations & speak to why they should choose you? 2. BE REAL – use authentic images of your team on the homepage & throughout the website (know, like, trust) 3. Use video & multi-media elements to engage different modalities  website welcome video – this is who we are and what we do  Videos for each of your services  Video explaining why someone should contact you vs. the competition 4. Leverage Social Proof – showcase your online reviews prominently on the homepage with a tool like SoTellUs, ReviewBuzz or RMA Proprietary system 5. Get the basics in order  Ensure that there is a web form that customers can fill out  Add credibility with Authority Symbols (BBB, GAF, etc.) 6. Ensure you have clear Calls to Action on each page that speaks to your customer avatar & tell them exactly what to do next 7. Make sure your website is mobile optimized with an easy click-to-call function 8. Consider leveraging Live Chat. Must have someone near computer all day, or hire a service to . 9. Offer specials and coupons to get them to take action
  16. 16. If you can see a dual earner home owner through their eyes, then you can create content that connects with a dual earner homeowner. HowToOptimizeYour Roofer Website For Conversions AND… Single Earner Retired
  17. 17. © All Rights Reserved Your Avatars How To Optimize Your Roofer Website For Conversions
  18. 18. Who is your ideal customer avatar? DEMOGRAPHICS • Home Owner • 35 - 60 years old • Typically male, occasionally female • Head of household • $85k+ annual household income • Lives in upper middle class neighborhood PAINS & FRUSTRATIONS • Need a new roof • Worried about a quality roofing company • Worried about impact on their schedule • A preferred company with good referrals • Too busy to deal with haggling • Want to make sure they are getting a good deal How To Optimize Your Roofer Website For Conversions
  19. 19. Who is your ideal customer avatar? FEARS & IMPLICATIONS • Value vs. work provided • Could be first time having to deal with getting new roof • Qualifications- does one company have more qualifications compared to others • Longevity- do their roofing jobs last? GOALS & DESIRES • Find a roofer that works for them • Able sleep peacefully at night • Taking care of their family • Add value to their home • Peace of mind How To Optimize Your Roofer Website For Conversions
  20. 20. © All Rights Reserved Messaging that works Meets all state requirements & standards All materials provided by…one of best suppliers in country Highly trained and experienced roofers Satisfaction Guarantee – Reduced risk if not happy New roof = (x amount) of value to your home Provide a safe home for family How To Optimize Your Roofer Website For Conversions
  21. 21. © All Rights Reserved Get The Fundamentals Right How To Optimize Your Roofer Website For Conversions
  22. 22. © All Rights Reserved How To Optimize Your Roofer Website For Conversions Call To Action
  23. 23. © All Rights Reserved Showcase 1 or 2 of your best guys or foreman 1) Showcase their qualifications 2) Discuss their experience roofing Show The Team How To Optimize Your Roofer Website For Conversions
  24. 24. © All Rights Reserved Show The Owners & Managers How To Optimize Your Roofer Website For Conversions Jeremy Fish, Owner
  25. 25. © All Rights Reserved Leverage Video & Multi-Media How To Optimize Your Roofer Website For Conversions
  26. 26. © All Rights Reserved Leverage Video & Multi-Media on Project or Specific Service How To Optimize Your Roofer Website For Conversions
  27. 27. © All Rights Reserved Leverage Social Proof “Don’t take our word for it. See what our customers are saying about our company” How To Optimize Your Roofer Website For Conversions
  28. 28. © All Rights Reserved Make Sure It’s Mobile Friendly How To Optimize Your Roofer Website For Conversions • 4.8 billion people now own mobile phones. • 3 out of 5 consumers search for local businesses on their smartphone • Google reports that 40% percent of mobile consumers turned to a competitor’s site after a bad mobile Web experience
  29. 29. © All Rights Reserved Click To Call How To Optimize Your Roofer Website For Conversions Missing Click To Call
  30. 30. © All Rights Reserved Consider Live Chat Consider hiring a live chat service! How To Optimize Your Roofer Website For Conversions
  31. 31. © All Rights Reserved Live Chat Proven to increase leads by an average of 35% How To Optimize Your Roofer Website For Conversions
  32. 32. © All Rights Reserved KEY IDEAS • Add real authentic images of your team to the homepage & throughout the website • Add video elements to your website • Website welcome video • Video’s for each of your services • Video explaining why someone should contact you vs. the completion • Showcase your online reviews more prominently on the home page with a tool like SoTellUs, ReviewBuzz or RMA Proprietary System • Get the basics are in order • Phone number in to right hand corner • Ensure that there is a web form that customers can fill out • Add credibility with Authority Symbols (BBB, GAF, etc) • Update the Calls To Action on each page to ensure they speak to your customer Avatar & tell them exactly what to do next • Add live-chat to your website if it is right for you! How To Optimize Your Roofer Website For Conversions
  33. 33. © All Rights Reserved How Do We Optimize For Conversion? How To Optimize Your Roofer Website For Conversions
  34. 34. © All Rights Reserved Is Your Website Setup To CONVERT Visitors To Callers? How To Optimize Your Roofer Website For Conversions ROOFING CONTRACTOR ROOFER Marketin g Authorit y
  35. 35. © All Rights Reserved Act Sooner Rather Than Later Which of the following should you implement in your business NOW that will have a positive impact on your conversion rates? Consider the TOP 3 To Implement in the next 30 days: How To Optimize Your Roofer Website For Conversions
  36. 36. © All Rights Reserved Is Your Website Optimized To Convert? ♦ Does it speak to your target avatar? Does it address their fears and frustrations & speak to why they should choose you? ♦ Does it have real authentic images of your team to the homepage & throughout the website ♦ Does it include video elements to your website • Website welcome video • Video’s for each of your services • Video explaining why someone should contact you vs. the completion ♦ Does it showcase your online reviews prominently on the home page with a tool like BirdEye or ReviewBuzz, or RMA Review Process Included in the Foundations Program) How To Optimize Your Roofer Website For Conversions
  37. 37. © All Rights Reserved Is Your Website Optimized To Convert? ♦ Does it make it easy for them to take action and get in contact with your company? ♦ Get the basics are in order • Phone number in to right hand corner • Ensure that there is a web form that customers can fill out • Add credibility with Authority Symbols (BBB, GAF, etc) ♦ Update the Calls To Action on each page to ensure the speak to your customer Avatar & tell them exactly what to do next ♦ Mobile Optimize with easy Click To Call? How To Optimize Your Roofer Website For Conversions
  38. 38. © All Rights Reserved Action Items What are you going to implement as a function of todays webinar? 1. ___________________________ ____ 2. ___________________________ ____ 3. ___________________________ ____ How To Optimize Your Roofer Website For Conversions
  39. 39. © All Rights Reserved FREE: 2017 Online Marketing Plan Review • Analysis of Online Visibility (aka Web Presence) • Custom Keyword List Of Most Important Search Terms • Ranking Report Showing Where You Rank Currently • Analysis Of Online Directory Listings & Consistency • Analysis Of Online Reviews & Reputation • Analysis Of Social Presence • Analysis Of Website Conversion Effectiveness How To Optimize Your Roofer Website For Conversions CALL (866)820-4630 www.RooferMarketingAuthority.com/schedule
  40. 40. Web Presence Dominance Method HowToOptimizeYour Roofer Website For Conversions
  41. 41. © All Rights Reserved Questions How To Optimize Your Roofer Website For Conversions
  42. 42. © All Rights Reserved FREE: 2017 Online Marketing Plan Review • Analysis of Online Visibility (aka Web Presence) • Custom Keyword List Of Most Important Search Terms • Ranking Report Showing Where You Rank Currently • Analysis Of Online Directory Listings & Consistency • Analysis Of Online Reviews & Reputation • Analysis Of Social Presence • Analysis Of Website Conversion Effectiveness How To Optimize Your Roofer Website For Conversions CALL (866) 820-4630 www.RooferMarketingAuthority.com/schedule
  43. 43. Only You Can Decide To Create A Plan And Then You and Your Team Can Move It Forward Take ACTION
  44. 44. Learn how to maximize your Web Presence using the latest internet marketing strategies! How To Optimize Your Roofer Website For Conversions
  45. 45. HEADER – FRANKLIN GOTHIC DEMI COND CONTENT – FRANKLIN GOTHIC BOOK DESIGN REFERENCE SWATCHES R: 238 G: 28 B: 37 R: 60 G: 93 B: 170 R: 31 G: 126 B: 63 R: 226 G: 233 B: 246 R: 38 G: 38 B: 38 R: 255 G: 255 B: 255

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