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Corporate Entrepreneurship @JnJ

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Matching the Speed of Startups

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Corporate Entrepreneurship @JnJ

  1. 1. Henrik Scheel Co-Founder and Partner, InnovatorsAgency.com Founder and CEO, StartupExperience.com Partner, Mentors.Fund Professor of Practice, Thunderbird School of Global Management CORPORATE ENTREPRENEURSHIP Matching the Speed of Startups
  2. 2. Meet the Startup Workshop Committee Joyce Tong MLDP Julia Rew F-HRLDP Allison Szeliga GOLD Krisna Patel FLDP
  3. 3. Engineer Innovator Entrepreneur & Investor Denmark Silicon Valley
  4. 4. Human progress through time You are here. Time Progress
  5. 5. *dropped out of S&P 500 Short distance from greatness to failure
  6. 6. Two types of innovation – you need both! Incremental VS Disruptive
  7. 7. “I believe that to drive the change in the healthcare space that people want and need, we must have a sense of urgency. This requires us to re- imagine Johnson & Johnson as a 134-year-old startup, one that embraces and acts on the best ideas, that is nimble and fast,..” Alex Gorsky
  8. 8. Product-Market fit
  9. 9. 16 Entrepreneurship... is an eXtreme sport
  10. 10. The Startup Curve Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Scale Starts Working Experimenting & PivotingSource: Paul Graham; avc.com Time Happiness
  11. 11. MVP Product-Market Fit Pivot
  12. 12. INTRAPRENEURSHIP CHALLENGE
  13. 13. Meet your customers David Thomas Julie • Tech Savvy • Lung Cancer • Overweight • Hates new technology • Back pain • Struggles to manage meds • Doesn’t type well • Lives alone • Fit and active • Poor eyesight
  14. 14. Rules in the creative process
  15. 15. NOW WHAT ?
  16. 16. Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess Guess
  17. 17. Steve Blank Product-Market fit
  18. 18. = An experiment that allows you to test your riskiest hypothesis with the least effort
  19. 19. Customer interview Landing Page Explainer Video Digital Prototypes 3D Models The “Concierge” MVP Crowdfunding Software Prototype A/B Test Ad Campaigns Piecemeal MVP Blog Manual-first (aka “Wizard of Oz”) MVP Paper prototype Single-feature MVP Pre-order page The ‘Fake Door’
  20. 20. The Power Law of Investment Returns
  21. 21. HORIZON PLANNING 1-3 yr 60% 4-6 yr 30% 7-10yr 10%
  22. 22. STOP Thinking 10%
  23. 23. Intrapreneurship
  24. 24. Three factors that repel intrapreneurs Forced to address incremental innovations Salary instead of equity Rigid financial structure and accounting system
  25. 25. Great books to check out..
  26. 26. “Whether you think you can, or you think you can’t - you’re right!” - Henry Ford Henrik Scheel henrik@startupxp.com Linkedin.com/in/HenrikScheel InnovatorsAgency.com tinyurl.com/startupjnj1 Good luck with yourintrapreneurial journey! Survey: tinyurl.com/startupjnj1

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