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Get There app: BBC CAPE project

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This was an academic assignment for Design Thinking Module at HyperIsland, UK Crew 17. The challenge was to develop a solution for people on the neurodiverse spectrum who have difficulty navigating (Directional Topographical Disorder - DTD). We had 10 working days to research, test and pitch a solution.

Team members: Anna Sundakova (Latvia), Aparna Ashok (India), Matilda Slote (Norway), Michael Kurz (Germany), Neil Kierfoot (UK)

See product video: https://youtu.be/s-JS-CEq7EA
See the full pitch at BBC office here: https://www.youtube.com/watch?v=ijv-SMrKpLw&feature=youtu.be&t

Published in: Design
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Get There app: BBC CAPE project

  1. 1. International Development Anthropology Communication Strategy Marketing Architecture Interior Design Michael KurzAparna Ashok Matilde SlotteNeil Kerfoot Anna Sundukova Daughters and Sons
  2. 2. Video
  3. 3. Developmental Topographical Disorientation (DTD)
  4. 4. “Life-long inability to orient in extremely familiar surroundings despite the absence of any acquired brain damage or neurological disorder.” - Dr. Giuseppe Iaria and Ford Burles, PhD
  5. 5. How we worked 1.Empathize 2.Define 3.Ideate 4.Prototype 5.Test 4x David Scott, user Sharon Roseman, user Mariana Rodríguez Guerrero, user Lisa Friendly, user gettinglost.com Shilpi Kapoor, usability expert Sharon Roseman, user David Scott, user Lisa Friendly, user Julien Neree, Engineer Shilpi Kapoor, usability expert Dr. Giuseppe Iaria, researcher
  6. 6. “My world can flip so that East-West becomes North-South.” - Andrew* *Please note that due to privacy reasons individuals’ names have been changed.
  7. 7. “One day my house looks one way, and another day - everything is turned 180 degrees. I have no idea what is where inside the house №2.” - Rosemary* *Please note that due to privacy reasons individuals’ names have been changed.
  8. 8. “If I get flipped while walking, I get immediate anxiety.” - Claudia* *Please note that due to privacy reasons individuals’ names have been changed.
  9. 9. Our Challenge
  10. 10. How can we support people with DTD to proceed confidently and efficiently when the environment suddenly becomes unfamiliar to them?
  11. 11. Existing options
  12. 12. “My GPS is inadequately designed. I can't read the map that it shows me and the "turn left in .2 miles" voice announcement thing is completely uselessto me.” - Stephen* *Please note that due to privacy reasons individuals’ names have been changed.
  13. 13. Number of people who benefit Total people with DTD worldwide Total people with DTD in Manchester Apple maps related requests every week 5 Bill~ 150 Mill~5-10K~ **Source: https://www.cnet.com/news/apple-maps-now-more-popular-than-google-maps-on-iphone-ipad/ *Source: Giuseppe Iaria, professor of cognitive neuroscience at the University of Calgary estimates that 1-2 percent of the population may be constantly coping with orientation and navigation problems caused by the disorder.
  14. 14. Meet GET THERE
  15. 15. A digital “guide dog” which communicates to you in your own “language” HEAR SEE FEEL
  16. 16. HEAR Guidance communicated through speech, focus on recognisable landmarks, street names.
  17. 17. SEE Augmented reality navigation. Users follows arrows overlaid over the camera feed on the phone.
  18. 18. FEEL Wearable bracelets will vibrate on the left or right hand to indicate, which direction to go in.
  19. 19. Indoor Navigation Institutions and venues contribute to the library of accessible 3D models of buildings for indoor navigation. Go back User can “pin” a location and request guidance back to the pinned location. Personalised Route Users are able to choose their preferred way, e.g. no curved streets, no highways, quiet streets only etc.
  20. 20. - Sharon Roseman “A life-saver.”
  21. 21. Thank you! What do you think? Aparna, Neil, Michael, Matilde and Anna
  22. 22. “There is a huge market for this.” - David “This could also work for partially-blind people” - Usability expert “I really like the idea of seeing real life directions on the screen as I walk or drive” - Rosemary “This could be applied for elderly, as their cognitive abilities are declining” - Dr Iaria “I have been looking for something like this. You really have to make it” - Charlie
  23. 23. Estimates for wearable When producing 5000 units 15 USD per device *Source: Julien Neree, Embedded Systems Engineer, SoundBrenner Pvt. Ltd 1 engineer/android developer 1 month full time 10,000 USD Development and manufacturing 5 months Development Manufacturing Timeline
  24. 24. Building on existing mapping and navigation technologies Institutions and venues contribute to the library of accessible 3D models of buildings for indoor navigation. Navigation Feedback Technologies Existing technologies GET THERE + personalised communication style Wearable wristbands will communicate the directions to the user through series of vibrations Guidance communicated through speech, focus on recognisable landmarks, street names.

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