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TRUE Marketing Social Media/Facebook Presentation


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The slide deck from the social media presentation given to the Somersworth Chamber of Commerce (The Falls Chamber) on May 18, 2018.

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TRUE Marketing Social Media/Facebook Presentation

  1. 1. ©2018 How to Make Social Media "Connect" for Your Business Greater Somersworth Chamber of Commerce May 18, 2018
  2. 2. ©2018 Social Media Marketing Social media is not a short-term solution. Social media is a long-term commitment. The goal of social media is to create a long-term commitment to the brand. This is done over a period of months and years, not days and weeks.
 Remember: Social media goes on with or without you. The only decision you have to make is if you want to be part of the conversation.
  3. 3. ©2018 The Five Rules of Social Media Success 1. Make it interesting, relevant, and/or entertaining. 3. So much to do, so little time, so 2. Be consistent and authentic. FOCUS 4. Be ready to engage with your audience. 5. Measure everything.
  4. 4. ©2018 Social Media & Branding
  5. 5. ©2018 Where Is Your Audience on Social Media?
  6. 6. ©2018 Facebook 68% of U.S.Adults
 Use Facebook 75% of Facebook
 Users Check in Daily
  7. 7. ©2018 5 Steps to Using Facebook
  8. 8. ©2018 Step 1: Build An Audience
  9. 9. ©2018 Step 1: Build An Audience • Ask for LIKES everywhere • Incentivize people into liking your page • Give a reason to like your page • Put a link in your email signature • Email current customers • Invite friends • Promote your page and ask for likes • Add a‘Like Us on Facebook’flyer to every sale • Add“Like Us on Facebook’to your POS system • Put a QR code on marketing materials
  10. 10. ©2018 Step 2: Make Your Page Stand Out. • Use Facebooks tools to make your page pop • Change your banner to a slide show or video • Change up the CTA on your page • Update the About US area of your Page
  11. 11. ©2018 Step 3: Share & Mention • Share potential client’s pages • Mention other pages in your comments • Engage in industry pages • Be part of the community • Ask people to share
  12. 12. ©2018 Step 4: Try Boost, Promote & Facebook Ads. • Start for as little as $5 a day • A/B test elements of your ad • Give it time • If at first you don’t succeed try, try again
  13. 13. ©2018 Step 5: Don’t Be Afraid to Try Something New • Go LIVE • Try an AMA (Ask Me Anything) • Create a Facebook contest • Provide Facebook only offers
  14. 14. ©2018 Thank you. Kevin Duffy TRUE Marketing Communications true_marketing truemarketingco