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Thursday 3-lambe panel

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Trees and Utilities Conference 2017

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Thursday 3-lambe panel

  1. 1. Five Years of Energy-Saving Trees Dan Lambe, President, Arbor Day Foundation @DanLambe Panelists: Nick Day, ComEd | Gerrod Dobecka, Oncor Electric Delivery Larry Ferrandiz, Public Service Enterprise Group – Long Island
  2. 2. Of all the benefits… is the one benefit that is variable based on planting location.
  3. 3. Strategic Planting Triples Your ROI Average tree = $1.37 to $3.09 in return for every $1 spent Strategic shade tree = $8+ for every $1 spent
  4. 4. We are celebrating 5 YEARS of impact
  5. 5. *projected 20-year cumulative values
  6. 6. *projected 20-year cumulative values
  7. 7. *projected 20-year cumulative values
  8. 8. Projected ROI with Real Partner Programs
  9. 9. Nationwide Impact
  10. 10. Who Is Interested • Vegetation Management • Marketing/Communications • Community Relations • Foundation • Energy Efficiency • Sustainability/Environmental • External Affairs • Programs
  11. 11. Program Flexibility • Funding and tree quantities (Ranging from 100 trees to 10,000 trees per season) • Spring or fall or both • Trees sizes and species • Mailed or pickup or hybrid • Audience: community, customers, employees • All-inclusive OR software only • Eligibility checks • Local collaboration
  12. 12. Why They Are Interested
  13. 13. Here’s How it WORKS Energy-Saving Trees Dashboard
  14. 14. Interactive Turn-KeyEducational
  15. 15. DIRECT DELIVERY Flexibility in Trees and Delivery Methods
  16. 16. Flexibility in Trees and Delivery Methods PICKUP EVENT
  17. 17. Right Tree, Right Place
  18. 18. Customer Connection
  19. 19. How satisfied were you with the program?
  20. 20. say Extremely or Somewhat Satisfied
  21. 21. How likely are you to recommend this program?
  22. 22. say Extremely or Somewhat Likely
  23. 23. How would you rate the health of your tree(s)?
  24. 24. say Good or Fair
  25. 25. NEXT UP: Nick Day Senior Vegetation Project Manager ComEd • Chicago, IL
  26. 26. Energy-Saving Trees at ComEd • 3.9+ million customers • Chicagoland area • Largest of the Exelon companies • Vegetation Management Program • Arbor Day and outreach events • Energy-Saving Trees starting 2015 • Tree replacement, education, public outreach • Funded through Marketing Dept.
  27. 27. Energy-Saving Trees at ComEd • Prioritization of customers & distribution type 2015 vs. 2016 • Number of trees, distribution time • 2015: 6,500 Spring, 1,270 Fall • 2016: 2,922 Spring, 878 Fall (fewer trees because larger trees) • Increased tree size in 2016
  28. 28. Arbor Day Coal City 2016 Coal City was hit by a tornado in June of 2015 devastating much of the area
  29. 29. Arbor Day Coal City 2016 • Planted 100 trees in front yards • Conducted a salvage cut inventory in a small wooded area • Donated 400 Arbor Day trees to homeowners
  30. 30. Arbor Day Coal City 2016
  31. 31. Energy-Saving Trees at ComEd 2016/2017: • Postcards mailed, social media • 3,500 trees at 2’-3’ (1 gallon pots) • Mail distribution in Nov & April • 2 distinct sign-up periods 2017/2018: • Postcards with ‘access code’ • Social media • 3,500 trees 2’-3’ (1 gallon pots) • Mail distribution in April • Year round registration periods (opens in fall 2017)
  32. 32. Energy-Saving Trees at ComEd Lessons Learned • Postcard return rate • Social media response • Trees to municipalities • Improved satisfaction with containerized trees • Unwanted species removals on private property • Clear communication-set expectations • November plantings Other Thoughts… • Pickup ‘event’ vs shipping • Events with municipalities
  33. 33. NEXT UP: Gerrod Dobecka Forester Oncor Electric Delivery • Texas
  34. 34. Oncor Electric Delivery • 6th largest utility in the nation • Serving 10 million Texans • 402 cities and 91 counties • 122,000 miles of facilities
  35. 35. Benefits of Energy-Saving Trees Program • Positive customer interaction • Education of proper placement of trees • Partnership with Arbor Day Foundation • Important component of our Tree Line USA program • Increase trees in our community
  36. 36. Seedling Distribution 2012 – 6,660 mailed seedlings 2013 – 5,377 mailed seedlings 2014 – 8,333 mailed seedlings 2015 – 5,944 mailed seedlings/500, 5-gallon trees 2016 – 8,000 mailed seedlings/500, 5-gallon trees 2017 Plans – 8,000 mailed seedlings/500, 5-gallon trees Benefits # of Trees # of People KWh Storm water Gal. Saved Water savings CO2 lbs. Carbon benefit Air Quality lbs. Air Quality savings Total benefits Return 35,314 18,654 76,554,981 759,830,026 $ 7,336,529 160,888,821 $ 1,313,236 489,048 $ 1,830,420 $ 19,903,943 $15.46
  37. 37. NEXT UP: Larry Ferrandiz Senior Forester PSEG • Long Island, NY
  38. 38. Tree Sizes and Distribution • 1,000 Trees • Social Media • Customer Focused • 3 to 5 gal Containerized Trees • Local Events 2016: Eastern Redbud, Black Gum, Scarlet Oak, American Linden, Tuliptree 2017: Eastern Redbud, Flowering Dogwood, Red Oak, American Linden, Tuliptree
  39. 39. Tree Sizes and Distribution Arbor Day Foundation partnership Local partner with Bissett Nurseries
  40. 40. Tree Sizes and Distribution Bissett Nurseries delivered the trees to each of four locations on the morning of the event. The Arbor Day Foundation’s reporting tool was instrumental in making sure the correct quantity of trees went to each location.
  41. 41. Employee Engagement for Volunteers Community Partnership Program (CPP) • Charitable and environmental causes • Supports local communities • Employees participate in CPP events
  42. 42. Employee Engagement for Volunteers The Energy-Saving Trees program is a natural fit for this type of company effort. These are well-attended CPP events with many volunteering their time on Saturday.
  43. 43. Employee Engagement for Volunteers Roslyn Team Brentwood Team Hicksville Team Riverhead Team
  44. 44. Split Funded Program Opportunity: Seek $40,000 in funding Challenge: NY Public Service rules will not allow us to use operating funds for such efforts. Solution: PSEG Foundation provides grants to IRS approved 501(c)(3) or a 170(B) organizations. The PSEG Foundation’s Sustainable Neighborhoods program provided half of the funding.
  45. 45. Split Funded Program The remaining $20,000 came from our Energy Efficiency Group, which assists our customers with energy savings advice, alternate energy assistance, and efficiency rebates.
  46. 46. Collaboration with NY Releaf Assisted by providing tree planting advice at each of the tree pickup events.
  47. 47. Collaboration with NY Releaf The NY ReLeaf teams included Long Island Cooperative Extension experts, local municipal arborists, and State and Regional Urban Foresters.
  48. 48. QUESTIONS? Kristen Bousquet Business Development Manager Arbor Day Foundation kbousquet@arborday.org • 402-473-2023 arborday.org/estrees

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