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Helen Pollitt – Head of Digital
10 MINUTES THAT WILL CHANGE YOUR REPORTING
FOR GOOD GREAT
@HelenPollitt1
Impact from insig...
REPORTING SUCKS!
@HelenPollitt1
Do these
sound
familiar?
No one reads my
reports
I don’t feel like my
reports add value
I don’t have
time to write
useful reports
Honestly, I’m not
even sure what I’m
reporting on
No one gives me
Haribo for reports
NO ONE READS MY REPORTS
@HelenPollitt1
Who is this
report for?
Don’t make
them search
for insight
Speak business
Be brief
I DON’T FEEL LIKE MY REPORTS ADD
VALUE
@HelenPollitt1
What story is
the data
telling?
Follow the rabbit
Am I telling
the whole
truth?
I DON’T HAVE TIME TO MAKE USEFUL
REPORTS
@HelenPollitt1
Analysis should be
continuous
Your analysis
is the most
useful part
What can be
automated?
Look at what
tools you have
I’M NOT EVEN SURE WHAT I’M
REPORTING ON
@HelenPollitt1
One tool, one piece
of the pie
Google
Analytics
is lying
Full rant at:
@HelenPollitt1
Filters for
the win
Get rid of your
employees
(From Google Analytic
Set up alerts
WHERE ARE WE GOING WRONG?
@HelenPollitt1
Good reporting
Tests a hypothesi
Has relevance to wider
business goals
Helps
diagnose
problems
Leads to actionable
insight
Bad reporting
Prevents progress
Makes spurious
conclusions
Courtesy of: www.tylervigen.com
Hides failure
Make reports you
are proud of
Impact from insight
FIND OUT MORE
@HelenPollitt1
helen.pollitt@avenuedigital.com
avenuedigital.com
Helen Pollitt - Ten Minutes That Will Change Your Reporting For Good
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Helen Pollitt - Ten Minutes That Will Change Your Reporting For Good

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Learn Inbound 2019 - Helen Pollitt slides

"Ten Minutes That Will Change Your Reporting For Good"

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Helen Pollitt - Ten Minutes That Will Change Your Reporting For Good

  1. 1. Helen Pollitt – Head of Digital 10 MINUTES THAT WILL CHANGE YOUR REPORTING FOR GOOD GREAT @HelenPollitt1 Impact from insight
  2. 2. REPORTING SUCKS! @HelenPollitt1
  3. 3. Do these sound familiar?
  4. 4. No one reads my reports
  5. 5. I don’t feel like my reports add value
  6. 6. I don’t have time to write useful reports
  7. 7. Honestly, I’m not even sure what I’m reporting on
  8. 8. No one gives me Haribo for reports
  9. 9. NO ONE READS MY REPORTS @HelenPollitt1
  10. 10. Who is this report for?
  11. 11. Don’t make them search for insight
  12. 12. Speak business
  13. 13. Be brief
  14. 14. I DON’T FEEL LIKE MY REPORTS ADD VALUE @HelenPollitt1
  15. 15. What story is the data telling?
  16. 16. Follow the rabbit
  17. 17. Am I telling the whole truth?
  18. 18. I DON’T HAVE TIME TO MAKE USEFUL REPORTS @HelenPollitt1
  19. 19. Analysis should be continuous
  20. 20. Your analysis is the most useful part
  21. 21. What can be automated?
  22. 22. Look at what tools you have
  23. 23. I’M NOT EVEN SURE WHAT I’M REPORTING ON @HelenPollitt1
  24. 24. One tool, one piece of the pie
  25. 25. Google Analytics is lying
  26. 26. Full rant at: @HelenPollitt1
  27. 27. Filters for the win
  28. 28. Get rid of your employees (From Google Analytic
  29. 29. Set up alerts
  30. 30. WHERE ARE WE GOING WRONG? @HelenPollitt1
  31. 31. Good reporting
  32. 32. Tests a hypothesi
  33. 33. Has relevance to wider business goals
  34. 34. Helps diagnose problems
  35. 35. Leads to actionable insight
  36. 36. Bad reporting
  37. 37. Prevents progress
  38. 38. Makes spurious conclusions
  39. 39. Courtesy of: www.tylervigen.com
  40. 40. Hides failure
  41. 41. Make reports you are proud of
  42. 42. Impact from insight FIND OUT MORE @HelenPollitt1 helen.pollitt@avenuedigital.com avenuedigital.com

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