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In an attempt to save time and effort when sharing our blog posts on Twitter or Facebook, we use tools that are obvious and tend to give readers the impression we’re not really engaged in the conversation. It’s even worse when we cross-post from one social media channel to another! We’ll talk about the importance of sounding like a human instead of a machine and look at new ways to use available tools to more effectively connect with your readers.
Presented at MN Blogger Conference 2016