Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Create more impacful content in less time [IGLYO e-learning study session]

90 views

Published on

10 min talk on strategic testing content ideas.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Create more impacful content in less time [IGLYO e-learning study session]

  1. 1. Lean content development strategy for activists Heidi Pun Chief Marketing Technologist at TransAkcija Institute CEO of a micro online publishing company Create more ———— content in less time Impactful
  2. 2. Heidi Pun Create More Impactful Content in Less Time heidi.si/IGLYO
  3. 3. Heidi Pun Create More Impactful Content in Less Time heidi.si/IGLYO
  4. 4. Heidi Pun Create More Impactful Content in Less Time heidi.si/IGLYO 3-step process Create “mini content”1. 2. 3.Measure Develop the winner 81% 20% 6% 16% 0.8% 1% 66% 70% 18% 9%
  5. 5. Heidi Pun Create More Impactful Content in Less Time heidi.si/IGLYO 2. 3.Measure Create “mini content”1. facebook post / tweet engagement (likes, comments, views) blog post blog post page views ebook ebook downloads course / workshop resources page / collection of links clicks & click through rate video content email newsletter open rate, clicks, responses podcast episode Develop the winner
  6. 6. Heidi Pun Create More Impactful Content in Less Time heidi.si/IGLYO 1. Easiest: link shorteners (bit.ly, goo.gl) 2. Google Analytics + Events 3. Email marketing software (e.g. MailChimp) 4. Advanced: HotJar / Inspectlet how to measure
  7. 7. Heidi Pun Create More Impactful Content in Less Time heidi.si/IGLYO challenges

×