Top 10 Features Your Deals Program Should Use

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Discover features that can optimize your program’s revenue and enhance engagement.

These 10 features listed below can propel your program forward in terms of revenue and engagement. To learn more, read our detailed breakdown:

http://secondstreetlab.com/2012/10/10-features-your-deals-program-needs-to-use/

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Top 10 Features Your Deals Program Should Use

  1. 1. 10 Features Every Deal Site Should Be Using October 18, 2012D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
  2. 2. How to Interact with Us Note: We are recording thiswebinar and you will receive anemail with links to the recording and the slide deck. GoToWebinar™ Questions Panel @secondstreetlab
  3. 3. Who We Are Increase ROI, Build & Engage Audience @secondstreetlab
  4. 4. Deadline Deals A truly white label deals provider To date, Deadline Deals has executed • More than 3,500,000 gift cards sold • On more than 425 local media sites • More than 1,000,000 consumers have purchased deals through our partner’s sites @secondstreetlab
  5. 5. Speaker Matt Chaney Dir. of Affiliate Success - Deadline Deals @secondstreetlab
  6. 6. Agenda• Review 10 Essential Features• Why to Use Them• Wrap-up & QA @secondstreetlab
  7. 7. Merchant CenterWhat is it?Feature for merchants to login and access information and details about theirpromotion.Why use it?• Gives your advertiser insights into who’s buying their deals• Hub for them to see everything going on about their deal & track redemptions• Helps reps track their deals• Better understand your audience demos & location• Leverage data for future ad pitches @secondstreetlab
  8. 8. Usage Example: Merchant Center• Demographics • Target special section - Age • Target clients online - Venue • Relate to events - Gender @secondstreetlab
  9. 9. Usage Example: Merchant Center• Zoned advertising • Inserts • Sticky / News Notes • Shopper / Guide• Direct mail• Online targeting • Geo-targeting @secondstreetlab
  10. 10. Refer-a-Friend Credit What is it? User gets credit when they refer a friend or family member who is new to the program and makes their first purchase.Why use it?• Applies to new customers only• Users with credit 3x more likely to buy• Reward users for engaging with your brand• You choose the amount to offer• Opportunity to increase and create a campaign around it @secondstreetlab
  11. 11. Case Study: Refer-a-Friend Background• WCHL, Chapel Hill• Offering $5 Refer-a- Friend credit Results• 207 new buyers• $1,035 in credits given• New buyers generated $10,871• ROI = $9,836 @secondstreetlab
  12. 12. Denominations What is it? Ability to split an offer into multiple vouchers requiring the user to make repeat visits to the merchant in order to redeem full value.Why use it?• Greater flexibility to target merchants with a lower average price point• Encourages multiple visits by consumer• Creates more upsell opportunities for the merchant @secondstreetlab
  13. 13. Case Study: Denominations • The Killeen Daily Herald • Coffee Beanery • 2 locations • Avg. ticket $2 • $5 for $10 split over two vouchers • 5x increase over average deals sold @secondstreetlab
  14. 14. Tracking Link What is it? Analytics tool for tracking user actions and activities on your site.Why use it?• Know where your revenue and subscribers are coming from• Better understand how your digital marketing dollars are working• Use them to track results of partnerships and outside promotions• Know the impact of your social media efforts @secondstreetlab
  15. 15. Case Study: Tracking Links Top Revenue Generating Links Twitter Google Ad Words 1% 8% Affiliate Sites 40% Internal Email Lists 31% Facebook Ads Deal Aggregator 6% Display Blog 7% 5% 2% @secondstreetlab
  16. 16. Merchant Opt-in What is it? Allows a merchant to collect email address of users buying their deal.Why use it?• Gives merchant new ways to reach engaged users• Selling point to distinguish your site• Opportunity to manage emails for merchants @secondstreetlab
  17. 17. Case Study: Gary’s Grocery• Follow-up campaigns with emails collected• Sends out weekly emails with coupons related to the items purchased from the deal• They track these coupons in POS to see their return on investment• Helping to deepen relationship with advertiser @secondstreetlab
  18. 18. Get Yours FreeWhat is it?A user receives his/her deal free when they get a set number of friends andfamily to buy the deal.Why use it?• Encourages sharing of deal to multiple people• Turns your audience into promoters of your program• Makes your deals more social• No risk “opportunity cost” with high returns @secondstreetlab
  19. 19. Case Study: Get Yours Free Background • The Washington Post • Advertiser: Station 4, $15.50 for $30 + Bottomless Drinks • $42,051 Gross • 2,713 offers sold Results • 26% of deals sold came from referral • 712 referrals resulted in $11K in sales • 115 refunds issued - $1,782 • ROI = $9,253 @secondstreetlab
  20. 20. Multi-Option Deals What is it? A deal with more than one purchase option.Why use it? Usage examples• Offer a wider range of price • Price point points • Events and concerts• Give you merchants more • Packages flexibility with their offers • Multiple locations• Consumers get more choices • Multiple products for purchase – let them upsell themselves @secondstreetlab
  21. 21. D R I V I N G R E V E N U E | B U I L D I N G D A T A B A S E | G R O W I N G A U D I E N C E
  22. 22. Promotional Credits What is it? A credit given to users that offers a discount towards a future purchase.Why use it?• Easy way to market to new and current customers• Used by ecommerce sites to increase sales and engagement• No cash value; requires a purchase on your site to use• Codes can be branded for promotional tie-ins• Flexibility to meet your business needs – Three formats – Can be any price you choose• Some sites using them like “in-store credit” to avoid cash refunds @secondstreetlab
  23. 23. Promotional Credits Usage Examples • Reengage inactive buyers • Reward top spenders • Give extra promotion to a big deal • Celebrate anniversary of your program & show appreciation @secondstreetlab
  24. 24. Case Study: Promo Code “ActNow” Background• The Sacramento Bee• $5 credit towards purchase• “ActNow” promo code• Sent to all subscribers• 3 days to use: Friday - Sunday Results• 446 credits deposited and used• Increased week-over-week stats • Order volume up 65% • Revenue up 49% @secondstreetlab
  25. 25. Recap and Last Chance Emails What is it? An email highlighting top deals from the week or a key deal that is about to end.• Don’t miss a chance to send an email• Perfect for sites that don’t send email on weekends• 66%+ of revenue comes from email• Don’t overdo it• Last Chance emails can give an extra boost to top deals @secondstreetlab
  26. 26. Case Study: Recap and Last Chance Emails Recap Email “Last Chance” EmailSubject Line: Best deals from this week! Subject Line: Today’s Deal Reminder: Don’t miss out…• 30% increase in Open Rate over • Average revenue for Sunday average double that of Saturday• Highlight timely and top deals • 25% of sales for this deal came• @secondstreetlab Sunday sales volume up 44% YOY on Sunday – 2x the average!
  27. 27. Deal Opt-in for ContestsWhat is it?Checkbox added to a contest registration page that allows consumersto opt into your deals program. Why use it? • Highly effective way to grow your email database – for deals and beyond • Sign up highly engaged users • Easy to turn on • Works seamlessly with deals admin @secondstreetlab
  28. 28. Case Study: Gatehouse Grew Deals Database by 46% With Contests Alone! @secondstreetlab
  29. 29. Questions? Matt Chaney Dir. of Affiliate Success - Deadline Deals chaney@secondstreet.com Twitter: @mattchaney @secondstreetlab
  30. 30. SecondStreetLab.com @secondstreetlab

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