30 Deal Ideas in 30 Minutes

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Looking for promotions inspiration? You’re in the right place.

Above you’ll find tons of revenue-generating deal ideas from our 4th annual 30 Deal Ideas in 30 Minutes webinar.

To discover how to fill up your deals calendar and supercharge your promotions strategy, as well as find inspiration in a variety of success stories, flip through the slide deck.

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  • Blackhawk Bowl & Martini Lounge
  • Dickey’s Barbecue Pit
  • Neusole Glassworks
  • Kucumber Skin Lounge
  • Augusta School of Massage
  • Boise State University
  • Rave Salon & Spa Retreat
  • Fresno Ag Hardware
  • Peter’s Cornucopia
  • ZooGrass Music Festival
  • Greek Marina
  • Saffron of Chapel Hill
  • allCanes
  • Classy Chassis
  • Arena Stage
  • Wagner’s Garden Center
  • Agave Mexican Grill
  • Gillian’s Wonderland Pier and Gillian’s Funland
  • Bob’s Burger & Brew
  • Verbano
  • China Buffet Mongolian Grill
  • Ballet Arkansas
  • Firetap Alehouse & Restaurant
  • Ayothaya Thai Cafe
  • Infinity Allstars
  • Barrel Oak Winery
  • Crawdaddy’s
  • Grafton Zipline Adventures
  • Hunter’s Ridge Golf Course
  • Grizzly Jack’s Grand Bear Resort
  • 30 Deal Ideas in 30 Minutes

    1. 1. #PromotionsLab
    2. 2. #PromotionsLabSPEAKERSMatt CoenPresident & Co-Founder@mcoenMatt ChaneyDirector of Affiliate Success@mattchaney
    3. 3. #PromotionsLabOUR PARTNERS2,900 media companies & growing
    4. 4. #PromotionsLabFollow @secondstreetlabon Twitter!Want to win an exclusiveprize? Be the one whotweets the most with ourhashtag #PromotionsLabNote: We are recording thiswebinar and you will receivean email with links to therecording and slide deck.Q&A
    5. 5. #PromotionsLab
    6. 6. #PromotionsLabTHE 30 TOP-PERFORMINGDEAL SUB-CATEGORIES
    7. 7. #PromotionsLabBOWLING30
    8. 8. #PromotionsLabBowling - RecreationDeal Mix: RecreationAverage RevenueAverage Price Point$1,672$24305%
    9. 9. #PromotionsLabBowling - RecreationBowling for up to 8 PeopleQuad-City Times | Davenport, Iowa“30RevenueOffer$8,120$20 for $69Blackhawk Bowl & Martini Lounge wanted to do a deal in February because it wasafter the holiday party rush. Business was starting to slow down, and they knew thatfeaturing a deal would increase traffic.” - Keely Byars, Advertising Director
    10. 10. #PromotionsLabBARBECUE29
    11. 11. #PromotionsLabBarbecue - RestaurantsDeal Mix: Restaurants5%Average RevenueAverage Price Point$1,693$1329
    12. 12. #PromotionsLabBarbecue - RestaurantsSlow Smoked Delicious BarbecueKY3-TV | Springfield, Missouri“29RevenueOffer$10,060$10 for $20This restaurant was contemplating running a deal with Living Social, but we were ableto secure the deal due to the amount of local promotions we offer, such as on-airspots, social media posts, and more.” - Kent Oglesby, New Media Manager
    13. 13. #PromotionsLabLESSONS28
    14. 14. #PromotionsLabLessons - RecreationDeal Mix: Recreation11%Average RevenueAverage Price Point$1,756$5228
    15. 15. #PromotionsLab“RevenueOffer$8,580$65 for $300Lessons - Recreation2-Hour Glassblowing Class for 2HalfPriceCincy | Cincinnati, Ohio28After we signed the client, they have been a consistent advertiser via deals. Theglassblowing class for two did the best.” - Zac Gill, General Sales Manager
    16. 16. #PromotionsLabHAIR REMOVAL27
    17. 17. #PromotionsLabHair Removal - BeautyDeal Mix: BeautyAverage RevenueAverage Price Point$1,826$123275%
    18. 18. #PromotionsLab“RevenueOffer$15,943$149 for $1,197Laser Hair RemovalBellingham Herald | Bellingham, WashingtonHair Removal - Beauty27I distinguished our product from Groupon’s by highlighting all the local support weoffer and the large print and online campaign that goes along with it.”- Cheryl Abissi, Media Consultant
    19. 19. #PromotionsLabSPA & MASSAGE26
    20. 20. #PromotionsLabSpa & Massage - BeautyAverage RevenueAverage Price Point$1,872$4526Deal Mix: Beauty46%
    21. 21. #PromotionsLabSpa & Massage - Beauty1-Hour Therapeutic MassageAugusta Chronicle | Augusta, GeorgiaThe low price point and popular name name this a successful deal. Also, there was nodoubt that the school could accommodate the traffic from the deal as they have acenter full of therapists in training.” - Erika Miller, Deals Program Manager“26RevenueOffer$16,975$17.50 for $35
    22. 22. #PromotionsLabSPORTS25
    23. 23. #PromotionsLabSports - EventDeal Mix: EventAverage RevenueAverage Price Point$1,880$352526%
    24. 24. #PromotionsLabSports - Event2-for-1 End Zone Tickets forBoise State vs. San Diego StateIdaho Statesman | Boise, Idaho- Jason Longley, Sales Executive“25RevenueOffer$18,032$46 for $92The main takeaway here is that this deal wouldn’t have happened if it weren’t forthe sales rep and her existing relationship with the client.”
    25. 25. #PromotionsLabNAILS24
    26. 26. #PromotionsLabNails - BeautyAverage RevenueAverage Price Point$1,920$3024Deal Mix: Beauty10%
    27. 27. #PromotionsLabNails - BeautyManicure & PedicureOmaha World Herald | Omaha, NebraskaThe manicure & pedicure option was ideal due to the weather beginning to break andsandal season emerging. There is usually a higher demand for pedicures in the springand summer seasons.”“24RevenueOffer$8,904$12, $18, $25for up to $65- Richard Brown, Digital Product Manager
    28. 28. #PromotionsLabHOME RETAIL23
    29. 29. #PromotionsLabHome Retail - RetailAverage RevenueAverage Price Point$2,032$10723Deal Mix: Retail16%
    30. 30. #PromotionsLabHome Retail - RetailHardware SuppliesFresno Bee | Fresno, California23RevenueOffer$22,820$10 for $20
    31. 31. #PromotionsLabFOOD22
    32. 32. #PromotionsLabFood - RetailDeal Mix: RetailAverage RevenueAverage Price Point$2,034$192239%
    33. 33. #PromotionsLabFood - RetailHealth FoodObserver-Dispatch | Utica, New YorkTo land this deal, the rep was showed the client the high value of the advertising thatcame with it. The print ads, social media posts, and emails gave the client visions ofreaching hundreds, or thousands, of potential new customers.”“22RevenueOffer$12,690$15 for $30- Scott Rosenburgh, Sales Manager
    34. 34. #PromotionsLabCONCERTS21
    35. 35. #PromotionsLabConcerts - EventAverage RevenueAverage Price Point$2,038$2521Deal Mix: Event13%
    36. 36. #PromotionsLabConcerts - EventMusic Festival Admission TicketBillings Gazette | Billings, Montana21RevenueOffer$11,305$35 for $58
    37. 37. #PromotionsLabMEDITERRANEAN20
    38. 38. #PromotionsLabMediterranean - RestaurantsAverage RevenueAverage Price Point$2,058$1520Deal Mix: Restaurants2%
    39. 39. #PromotionsLabMediterranean - RestaurantsGreek FoodHonolulu Star-Advertiser | Honolulu, Hawai’i“21RevenueOffer$16,650$12.50 for $25A lot of our audience is interested in healthy food choices and vegetarian options, sothat played a part in the success of this deal.” - Lacie Maemori, Account Executive
    40. 40. #PromotionsLabINDIAN19
    41. 41. #PromotionsLabIndian - RestaurantsAverage RevenueAverage Price Point$2,069$1519Deal Mix: Restaurants1%
    42. 42. #PromotionsLabIndian - RestaurantsDinner & DrinksWCHL-AM | Chapel Hill, North Carolina22RevenueOffer$5,265$15 for $30
    43. 43. #PromotionsLabCLOTHING18
    44. 44. #PromotionsLabClothing - RetailAverage RevenueAverage Price Point$2,080$3718Deal Mix: Retail13%
    45. 45. #PromotionsLabClothing - RetailUniversity of Miami MerchandiseMiami Herald | Miami, Florida18RevenueOffer$15,440$20 for $40
    46. 46. #PromotionsLabAUTO17
    47. 47. #PromotionsLabDeal Mix: ServicesAverage RevenueAverage Price Point$2,140$4717 Auto - Services35%
    48. 48. #PromotionsLabAuto - ServicesFall Detail PackageThe News Tribune | Tacoma, Washington17RevenueOffer$16,400$50 for $125
    49. 49. #PromotionsLabTHEATER16
    50. 50. #PromotionsLabTheater - EventAverage RevenueAverage Price Point$2,142$3016Deal Mix: Event47%
    51. 51. #PromotionsLabWeekday & Weekend TicketsThe Washington Post | Washington, D.C.Theater - Event16RevenueOffer$45,198$57 for $99
    52. 52. #PromotionsLabFLORAL15
    53. 53. #PromotionsLabAverage RevenueAverage Price Point$2,177$2315 Floral - RetailDeal Mix: Retail9%
    54. 54. #PromotionsLabFloral - RetailPlants & Gardening ProductsKSTP-TV | St. Paul, Minnesota15RevenueOffer$24,640$50 for $100
    55. 55. #PromotionsLabMEXICAN14
    56. 56. #PromotionsLabAverage RevenueAverage Price Point$2,231$1114 Mexican - RestaurantsDeal Mix: Restaurants11%
    57. 57. #PromotionsLabMexican - RestaurantsMexican FoodUpNorthLive.com | Traverse City, Michigan“14RevenueOffer$18,750$12.50 for $25With this deal, the major hurdle was getting in front of the business owner. The AEactually got friendly with a couple of servers who ended up texting her when theowner was actually there.” - Christopher Hunt, Interactive Sales Manager
    58. 58. #PromotionsLabACTIVITY CENTERS13
    59. 59. #PromotionsLabActivity Centers - RecreationAverage RevenueAverage Price Point$2,317$3813Deal Mix: Recreation24%
    60. 60. #PromotionsLabActivity Centers - RecreationTheme Park TicketsGreater Media Philadelphia | Philadelphia, Pennsylvania“13RevenueOffer$49,000$50 for $100We got this deal through the relationships we have in the market. After 3 years ofworking with us, Gillian’s doesn’t run deals with any other company or site.”- Kelly Wallace, Director of Interactive & Account Development
    61. 61. #PromotionsLabAMERICAN12
    62. 62. #PromotionsLabAmerican - RestaurantsAverage RevenueAverage Price Point$2,318$1312Deal Mix: Restaurants43%
    63. 63. #PromotionsLabAmerican - RestaurantsAmerican FoodTri-City Herald | Pasco, Washington12RevenueOffer$29,980$10 for $20
    64. 64. #PromotionsLabITALIAN11
    65. 65. #PromotionsLabItalian - RestaurantsAverage RevenueAverage Price Point$2,334$1411Deal Mix: Restaurants16%
    66. 66. #PromotionsLabItalian - RestaurantsItalian FoodHonolulu Star-Advertiser | Honolulu, Hawai’i“11RevenueOffer$20,505$15 for $30The owner of the restaurant found that most people would indeed spend over thevoucher amount. He also saw plenty of old customers coming back.”- Lacie Maemori, Account Executive
    67. 67. #PromotionsLabASIAN10
    68. 68. #PromotionsLabAsian - RestaurantsAverage RevenueAverage Price Point$2,369$1310Deal Mix: Restaurants5%
    69. 69. #PromotionsLabAsian - RestaurantsChinese Buffet & Mongolian GrillLincoln Journal Star | Lincoln, Nebraska10RevenueOffer$10,610$10 for $20
    70. 70. #PromotionsLabHOLIDAY EVENTS9
    71. 71. #PromotionsLabHoliday Events - EventAverage RevenueAverage Price Point$2,426$279Deal Mix: Event14%
    72. 72. #PromotionsLabHoliday Events - EventTicket to The NutcrackerArkansas Democrat-Gazette | Little Rock, Arkansas9RevenueOffer$15,180$22 for $45
    73. 73. #PromotionsLabSPORTS BARS8
    74. 74. #PromotionsLabSports Bars - RestaurantsAverage RevenueAverage Price Point$2,544$138Deal Mix: Restaurants5%
    75. 75. #PromotionsLabSports Bars - RestaurantsFood & DrinksKTUU-TV | Anchorage, Alaska8RevenueOffer$15,000$15 for $30
    76. 76. #PromotionsLabTHAI7
    77. 77. #PromotionsLabThai - RestaurantsAverage RevenueAverage Price Point$2,679$137Deal Mix: Restaurants1%
    78. 78. #PromotionsLabThai - RestaurantsThai FoodPayson Roundup | Payson, Arizona7RevenueOffer$12,600$20 for $40
    79. 79. #PromotionsLabSUMMER CAMPS6
    80. 80. #PromotionsLabSummer Camps - RecreationAverage RevenueAverage Price Point$2,708$1006Deal Mix: Recreation3%
    81. 81. #PromotionsLabSummer Camps - RecreationOne Week of CampThe Florida Times-Union | Jacksonville, Florida6RevenueOffer$12,921$59 for $125
    82. 82. #PromotionsLabWINERIES5
    83. 83. #PromotionsLabWineries - RecreationAverage RevenueAverage Price Point$2,916$295Deal Mix: Recreation4%
    84. 84. #PromotionsLabWineries - RecreationAnything at the WineryThe Washington Post | Washington, D.C.5RevenueOffer$20,880$45 for $100
    85. 85. #PromotionsLabSEAFOOD4
    86. 86. #PromotionsLabSeafood - RestaurantsAverage RevenueAverage Price Point$3,011$164Deal Mix: Restaurants4%
    87. 87. #PromotionsLabSeafood - RestaurantsSeafoodJournal Sentinel | Milwaukee, Wisconsin4RevenueOffer$14,880$20 for $40
    88. 88. #PromotionsLabATTRACTIONS3
    89. 89. #PromotionsLabAttractions - RecreationAverage RevenueAverage Price Point$3,239$363Deal Mix: Recreation19%
    90. 90. #PromotionsLabAttractions - RecreationZipline AdventureSt. Louis Post-Dispatch | St. Louis, Missouri3RevenueOffer$29,340$45 for $90
    91. 91. #PromotionsLabGOLF2
    92. 92. #PromotionsLabGolf - RecreationAverage RevenueAverage Price Point$3,406$422Deal Mix: Recreation34%
    93. 93. #PromotionsLabGolf - Recreation2 Rounds of Golf Including CartKCRG-TV & The Gazette | Cedar Rapids, Iowa“2RevenueOffer$78,510$30 for $60or $52 for $104A golf deal is a great way for a course to fill tee-times, as well as upsell people at thepro shop and dining area.” - Stacey Stefani, Product Manager
    94. 94. #PromotionsLabREGIONAL TRAVEL1
    95. 95. #PromotionsLabRegional Travel - Travel1Deal Mix: TravelAverage RevenueAverage Price Point$3,776$14482%
    96. 96. #PromotionsLabRegional Travel - Travel1-Night Stay for Up to 6 GuestsQuad-City Times | Davenport, Iowa“1RevenueOffer$37,101$149 for $320Grizzly Jack’s received so many calls from people saying they had had no idea theresort existed before the deal and who were excited it was only 90 minutes away. Thedeal was a win-win-win.” - Keely Byars, Advertising Director

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